Articles About Conversion Rate Optimization

If you struggle with cart abandonment on your WooCommerce store — and which online seller doesn't! — you need WooCommerce Fast Cart, our WooCommerce side cart plugin.

With Barn2's WooCommerce side cart plugin, your customers' carts — along with the typical WooCommerce cart functionalities like adding or removing items, changing quantities, applying coupons, and checking out, among others — move as your customers move across your online store.

With our WooCommerce side cart plugin, as soon as a user adds a product to their cart, a side cart appears, using which users can easily: 

• View the items in their carts
• View the product price(s), shipping costs, subtotal, total, etc.
• Change quantities 
• Delete products
• Apply coupon codes
• Do a one-click checkout
• Check out similar products (if you enable them on the side cart) 
• And continue shopping — you can add a "Continue Shopping" CTA to your side cart; each time a product is added to the cart, the cart gets refreshed automatically.

As the admin, you can have a side cart open automagically as soon as a user clicks the "Add to cart" option anywhere on your shop. Plus, you can set up a floating cart icon that opens the side cart if users close it for any reason. The side cart loads in a flash and remains accessible all the time.

A WooCommerce side cart plugin fixes a key issue with the default WooCommerce cart and checkout workflow

As you would know, WooCommerce provides a Cart and Checkout page. Typically, after adding products to the cart, customers must view the cart page to check their order. Here, they can edit their order, change quantities and remove items. Once happy with the order, they click a button to proceed to the Checkout page. On the checkout they enter their name and email, select a shipping method, enter their address, enter payment information (plus optional billing address) before they click to confirm the order. That's quite a lot of work!

A WooCommerce side cart plugin fixes this. It brings the entire order process onto the Shop page a customer is already viewing. With WooCommerce Fast Cart, your customers never leave your Shop or product pages as their cart is with them right on it.

A WooCommerce side cart plugin also improves your cart value

Another issue with the default WooCommerce cart and checkout process is that it doesn't help you upsell or cross-sell products and increase your cart value. When you add products to the default cart in WooCommerce, you can either direct customers to the cart page to view their items or keep them on the same product page that they're already viewing. Neither of these approaches is ideal:

• Redirecting customers to the cart page makes them less likely to add more products, thus decreasing your average order value.
• Keeping customers on the same product isn't great as they've already added that product! They need to go back to the Shop to add more products, and there's nothing to encourage them to Checkout. The customer loses momentum and is more likely to abandon their purchase.

A WooCommerce side cart plugin fixes this and lets customers keep shopping while having their cart with the checkout options and all right in front of their eyes all the time.

Meet WooCommerce Fast Cart: Our WooCommerce side cart plugin

WooCommerce Fast Cart adds a popup or side cart and/or checkout to your store. WooCommerce Fast Cart makes it easy for customers to review their orders, change quantities, remove items, and redeem discount codes. It works with WooCommerce's powerful product recommendation engine, encouraging customers to spend more by displaying related products based on what is already in the cart.

When the customer is ready, they can proceed to the checkout. This could either be the standard checkout page, or you can actually display the WooCommerce checkout within the popup mini cart.

This fast checkout is quite unique. There are other plugins (although very few that we would recommend) that add a basic side cart to your site, but it's very unusual to display the WooCommerce checkout as a popup. We believe this is an important feature that makes it much quicker and easier to buy products.

You can display the popup cart as either a side cart on the right of the screen or as a larger lightbox at the middle.

Aren't popups in WooCommerce checkout annoying?

I couldn't agree with you more! There's nothing worse than trying to view a web page and being interrupted by a popup that you didn't ask for.

Our WooCommerce side cart plugin is different because it only shows information that the customer is actively interested in. It doesn't nag them to sign up to a newsletter, and it doesn't appear when the customer is trying to leave the page. It simply displays the products that they have chosen to add to the cart, in a convenient side cart that will save them time.

You can customise this WordPress plugin's settings to make the WooCommerce side cart as unobtrusive as you like. You can either have it open automatically when products are added to the cart; or you can display a floating side cart icon so that customers can choose when to open it.

Three WooCommerce side cart use cases

WooCommerce Fast Cart is a very flexible WooCommerce side cart plugin. It has lots of options so that you can configure the side cart to meet your WordPress website's needs.

To show you how diverse the plugin is, here are some examples of different customer journeys that you can create which use WooCommerce side carts. The first example is the most unobtrusive option, and the last one forces customers to complete their purchase as quickly as possible.

Use case 1: Adding an optional WooCommerce side cart as an alternative to the regular WooCommerce cart

This use case provides a user-friendly way for customers to access the carts, while allowing them to access the WooCommerce cart and checkout pages if they choose to do so.

• The customer visits your e-commerce website and adds a product to their cart.
• A subtle yet prominent cart icon appears on the top right or bottom right of their screen, indicating the number of items in the cart. The customer can continue shopping as usual.
• When they are ready, the customer clicks on the cart icon to launch a floating side cart on the right hand side of their screen.
• The customer can use the side mini cart to view and modify their order, and to add recommended products (cross-sells) to the cart. Or if they prefer, they can access the main WooCommerce cart page and review their order there.
• Finally, the customer clicks on the 'Checkout' button in the side cart or on the cart page. This takes them to the standard WooCommerce checkout page to complete their order.

Use case 2: Replacing the default WooCommerce cart and checkout

This use case is slightly more proactive because it opens automatically when the customer adds products to the cart. It also displays a larger 'Added to cart' popup in the center of the page instead of a small side cart, and fully replaces the usual cart and checkout pages.

• The customer visits your e-commerce website and adds a product to their cart.
• An 'Added to cart' popup appears in the center of the page, displaying the cart contents and displaying recommended products that the customer may also be interested in.
• The customer can add the recommended products to the cart, change the quantity, or close the window and continue browsing the shop.
• The 'Added to cart' popup will launch each time they add a product to the cart. When they are ready, they can make any final changes to the cart and click the 'Checkout' button.
• This will open the WooCommerce checkout directly in the popup window. The customer can review their order, enter their details, choose shipping options and make payment directly in the popup.

Use case 3: Selling products individually with one-step direct checkout

This use case is ideal for WooCommerce stores wanting a quick and easy way for customers to buy one product at a time. While it's less good than the other use cases for increasing the average order value, it is excellent for conversions because it's so fast.

• The customer visits your shop and adds a product to their cart.
• Immediately, the WooCommerce checkout opens as a popup - either as a side cart on the right hand side of the page, or as a larger floating cart in the center.
• The customer enters their details, selects shipping options, pays and completes their order - directly in the popup checkout.

Now that we’ve seen how WooCommerce Fast Cart can be used, let’s look at how you can set it up and create your very own WooCommerce side cart!

How to create a WooCommerce side cart using WooCommerce Fast Cart

Installing the plugin: 

• Download your plugin zip file and copy your license key from your order confirmation page  
• Activate the plugin using your license key by navigating to WooCommerce → Settings → Products → Fast cart

Customise your settings:

Once your plugin is activated, you can customise the settings according to your requirements. Customisations include:

• Setting where the floating cart appears - on the right hand side or at the center
• Whether the cart automatically appears upon adding to cart or is displayed an option
• Checkout directly from the cart or checkout directly after adding to cart
• Cart elements and layout like the product image, pricing, quantities, coupon codes, shipping details, order total amount, recommended products, etc.
• Designing - the font, colors, buttons, cart icon display, background and overall layout of your WooCommerce side cart

Offering a better shopping experience with a WooCommerce side cart

As you have seen, WooCommerce Fast Cart speeds up the final stages of the buying process. Specifically, it jumps in after customers start adding products to their order.

To optimize the full customer journey and maximize conversions, you can use this WooCommerce side cart plugin alongside our other plugins to make it easier to find and organise your products.

Here are some WordPress plugins that work great with WooCommerce Fast Cart:

WooCommerce Quick View Pro

You can lose out if customers are forced to visit a separate page for each product. Instead, let them view extra product details and add to the cart from a lightbox.

Our Quick View Pro integrates directly with WooCommerce Fast Cart. When you use the plugins together, the related products in the side cart will include 'Quick View' buttons. This lets customers learn more about the related products and choose options, without closing the WooCommerce side cart.

WooCommerce Product Table

WooCommerce Product Table lists products in a super-quick order form. It comes with variation dropdowns, filters, quantity pickers, images and multi-select checkboxes.

Customers can add multiple products to the cart at once, before completing their purchase with the WooCommerce side cart.

WooCommerce Restaurant Ordering

Food and takeaway stores are great examples of sites that would benefit from quick one-page ordering. Instead of wasting customers' time with separate pages for each item, WooCommerce Restaurant Ordering provides a much faster ordering experience.

Customers select their items, choose options or toppings, and add to the order from one single page. They can complete their purchase using WooCommerce Fast Cart itself.

WooCommerce Bulk Variations

WooCommerce Bulk Variations is ideal for any customers wanting to buy multiple variations of the same product at once. Instead of choosing a variation and adding them one at a time, they enter a quantity for each and add them all in one go!

After adding the variations in bulk, they can view related products and complete their purchase in the WooCommerce side cart.

Where can I get WooCommerce Fast Cart?

WooCommerce Fast Cart, our WooCommerce side cart plugin, is available as a standalone WooCommerce side cart plugin or as part of our WooCommerce Bundle.

Like all our other plugins, even WooCommerce Fast Cart comes with:

• In-depth documentation and tutorials.
• Export support from our friendly team.
• Full 30-day money back guarantee.

One of the best ways to encourage customers to buy more from you is by setting up WooCommerce upsell and cross-sell opportunities. When done right, this can help you subtly nudge customers in the direction of spending more money without affecting their shopping experience.

In this article, I’ll show you how you can set up upselling, product bundles, and cross-selling on your WooCommerce store – the easy way! We’ll look at some best practices and examples along the way to help you get a practical understanding of how to get started. I'll also explain how you can upsell and cross-sell to customers using the best WooCommerce upsell plugins.

Let's start by going over the key business benefits of upselling, product bundles, and cross-selling.

What are the benefits of upselling, cross-selling, and product bundles?

As an online store owner, you ideally want customers to buy more than one product from you at a time. This helps you increase your average order value, improve customer lifetime value, and boost sales.

Let's take a look at the differences between upselling, cross-selling, and creating product bundles, and the benefits of each strategy.

Upselling

For those unfamiliar, upselling is when you recommend a higher-priced alternative to the customer’s current consideration. The goal is to help them see value in the alternative offering and encourage them to spend more money.

For example, if you sell women’s blouses and a customer is interested in purchasing a white chiffon blouse, you might show them similar blouses by different brands and designers that are available for a slightly higher price.

Or, if you sell books and a customer is interested in the paperback version of A Dance with Dragons, you might encourage them to purchase the hardcover version instead. This is exactly how Amazon does it. It sells the hardcover version at a higher price point than the paperback version.

The great thing about setting up a WooCommerce upsell strategy is that it doesn’t just increase average order value; it also increases the customer’s lifetime value. What this means is that customers spend more at your store while they remain customers.

Cross-selling

Cross-selling occurs when you recommend related (or complementary) products based on the products customers have added to their shopping cart. Similar to upselling, the goal is to get customers to buy more from you, thus increasing your average order value.

Following our example, if a customer added the chiffon blouse to their shopping cart, you might show them other related products. For example, you could set up a Frequently bought together section or a Complete the look section that recommends pants, skirts, or jeans to go with the chiffon blouse. We also have a separate article with more cross-selling examples.

Product bundles

Depending on the products you sell, it might make sense for you to create and promote product bundles. From the customer’s perspective, product bundles are high-value products that give them the most bang for their buck.

Following our example from before, if a customer expresses an interest in purchasing A Dance with Dragons hardcover book from you, you might encourage them to purchase the entire A Song of Ice and Fire series as a product bundle as they are frequently bought together.

Product bundling can be either upselling or cross-selling depending on the types of products you sell and what would deliver the most value to your customers. For example, purchasing the entire A Song of Ice and Fire series would be a product bundling and upselling strategy. But if you were to create a product bundle of The Winds of Winter hardcover book and Game of Thrones: Seasons 1 to 8 Blu-ray then that would be product bundling and cross-selling since it's a related product.

How to upsell on WooCommerce

The most effective upsell strategies use intelligent targeting to show the right offers to the right customers. Many of the premium upsell plugins in the below list include powerful targeting capabilities that let you create personalized upsell experiences.

With plugins like WooCommerce Product Options or UpsellWP, you can set up product-specific targeting to display upsells only when a customer is on a certain product page, or when certain products are in the cart. You can also create category-based rules to show relevant upsells when customers purchase from specific product categories. More advanced options include cart total conditions (showing premium upsells only when a customer's cart exceeds a certain value), and user behavior targeting that considers previous purchases and browsing history.

For example, if a customer adds a basic smartphone to their cart, you could set up a rule to show premium phone cases as upsells. Or if their cart total exceeds $100, you might offer free shipping on a premium accessory bundle. These conditional rules help ensure your upsells are relevant and timely, significantly increasing their effectiveness.

The top WooCommerce upsell and cross-sell plugins to get more sales

Store owners often take a pushy, aggressive approach which drives prospective customers away. The key to effective upselling and cross-selling is to do it subtly. Here, we’ll share some WordPress plugins that you can use to set up WooCommerce upsell and cross-sell strategies the right way.

1. WooCommerce Product Options

Display recommended product upsells above the add to cart button where customers can't miss them!

WooCommerce Product Options is the best upsell plugin for WooCommerce.

Why?

When you add cross-sell products using WooCommerce as it comes, it hides them at the bottom of the page. That won't inspire customers to buy more because they're so easy to miss. Why would a customer ever scroll down to find them hidden away down there?

The solution is to display cross-sells ABOVE the add to cart button.

While this sounds like a trivial change, it's actually really important because this is the part of the page where the customer is actively making choices about the product they're planning to buy. They're expecting to make choices like choosing a quantity and maybe some product variations. So this is the perfect time for them to make an additional choice - which related products to add to their cart!

You can do this by installing the WooCommerce Product Options plugin. This has a nifty feature which lets you select other products which appear as additional options on the product page.

For example, in this example, a smartphone product is upselling other products - phone cases and accessories - above the add to cart button. This forces every customer to make a decision on whether to purchase these extra products, instead of just the item they were considering in the first place. As a result, your upselling strategy suddenly becomes much more effective and customers add multiple products to their cart at once.

This WooCommerce upsell plugin gives you plenty of choice as to which products to upsell for each item in your store. You can either manually select individual products and give them a heading like "Frequently bought together". Or alternatively, you can select an entire category and let the plugin choose which products to upsell for you. For example, if you're selling a smartphone then you might select the 'Smartphone Cases' category and let the plugin choose which cases to display based on the criteria you select.

2. YITH WooCommerce Frequently Bought Together

Display a 'Frequently bought together' popup after adding to the cart.

YITH have a cross-selling plugin called Frequently Bought Together. It's perfect to sell customers products that are related to their purchase. Let’s say a customer adds a paintbox to their cart. You can show them brushes, palettes and easels - products that other customers frequently bought together with the paintbox.

3. WooCommerce Fast Cart

Display product cross-sells in a popup mini cart.

The WooCommerce Fast Cart Plugin offers a new and improved way to display the standard WooCommerce upsells and cross-sells. It replaces the standard multi-page cart and checkout process with a quick on-page popup cart.

When customers add a product to their cart, the fast cart options - or if you prefer, they can click on a floating cart icon to launch it. Either way, they immediately see the products in their cart with eye-catching cross-sells and upsells underneath. These appear in an interactive 'You may also be interested in...' section. Customers can click on these to immediately add them to the cart, significantly increasing your average order value.

Displaying WooCommerce cross-sells and upsells like this is much better than the usual method. That's because the process is so much faster and simpler for the customer. Their eyes are immediately drawn to the related products, making them more likely to add them to their cart.

You’re essentially replacing a cart and checkout page with a robust WooCommerce upsell popup or side cart from where the customer can edit their orders. Customers can also apply coupon codes, see related products and checkout directly. Fast Cart offers a lot of features while being simple to use, and integrates with popular payment gateways like PayPal and Stripe.

4. UpsellWP All-in-one WooCommerce Upsell Plugin

UpsellWP is a top product add-on plugin for WooCommerce which allows you to add extra add-ons or custom fields on your product pages. You can effortlessly set up upsell or cross-sell offers that appear as add-ons, encouraging customers to purchase additional products or upgrade their selections before completing their purchase.

You can set a variety of offer types to the product add-ons including percentage discounts, or fixed amount discounts. Moreover, UpsellWP also features a simple interface that allows for quick setup without any coding required, making it accessible to both beginners and advanced users.

Additionally, you can place your product add-ons in a strategic location like before or after the “Add to cart” button, ensuring that each product add-on is perfectly tailored to the customer's current purchase.

5. Checkout Add-Ons for WooCommerce

Checkout Add-Ons for WooCommerce is a premium plugin lets you enhance the WooCommerce checkout experience by offering optional extras - either free or paid. Store owners can use it to upsell services like gift wrapping, shipping insurance, or rush handling. It’s also a good way to accept tips, add gift messages, or include branded items like stickers.

You can create different types of add-on fields, including text boxes, radio buttons, and file uploads, giving you flexibility to tailor the checkout to your store’s needs.

It’s ideal for stores that want to add small, value-boosting options without disrupting the standard WooCommerce checkout flow.

6. WooCommerce Quick View Pro

Display related upsells in a quick view product lightbox.

The WooCommerce Quick View Pro plugin offers a way to purchase from the shop or category pages. This way, customers don’t have to click through to single product pages to add products to their cart.

The WooCommerce Quick View Pro plugin lets you showcase products in a lightbox view. There are two ways that it helps you to sell more WooCommerce cross-sells:

• On the single product page - Each related product on the product page has a Quick View button. Customers can click this to learn more about the recommended products and add these to their cart.
• In the quick view lightbox - If a product has cross-sells attached, then these will appear in the lightbox too. Customers can click the Quick view button to add products to the cart directly from the quick view lightbox.

Use Quick View with Fast Cart 🚀

That's pretty good, but it gets even better when you use WooCommerce Quick View Pro as well as WooCommerce Fast Cart, which we looked at a minute ago. WooCommerce Fast Cart displays cross-sell products in the on-page popup cart, and Quick View displays a Quick View button for each one. That way, customers can view details of the cross-sell products, select variations and add them without closing the popup cart. Neat!

After adding products to cart, the lightbox closes and the customer can continue from where they left off (i.e. they’ll still be on the same page). They can browse other products and will be more likely to add more products to their shopping cart.

The WooCommerce Quick View Pro integrates seamlessly with WooCommerce add-ons like the Product Bundles extension which is great for implementing a product bundling and upselling (or cross-selling) strategy. Of course, is also works with WooCommerce's default product cross-sells.

Related: Read our complete guide on Quick View for WooCommerce for more information!

7. One-Click Upsell Funnel

One Click Upsell Funnel by WP Swings is a free plugin that helps WooCommerce store owners increase average order value by offering upsells, cross-sells, order bumps, and frequently bought together deals. It works on key pages like the cart, checkout, and thank you page, letting customers accept offers with just one click - without re-entering payment details.

The plugin supports major page builders like Elementor, Divi, and Gutenberg, making it easy to customize the appearance of upsell offers. It also includes tracking tools to measure performance and supports importing pre-built sales funnel templates.

It has a 4.5 out of 5 star rating on wordpress.org, based on around 100 reviews, showing that most users are satisfied with its features and ease of use.

8. Upsell Order Bump Offer for WooCommerce

This second plugin from WP Swings lets WooCommerce store owners display upsell and cross-sell offers directly on the checkout page. It’s designed to increase average order value by showing complementary or upgraded products at the right moment - before the purchase is completed.

The free version allows you to add basic bump offers, while the pro version unlocks advanced features like Smart Skip (which hides offers if the customer already owns the product), offer upgrades for existing items, and the ability to create multiple order bump funnels.

It’s a simple way to improve conversions and encourage larger orders without disrupting the checkout process.

Increase your sales with the best WooCommerce upsell and cross-sell plugins today

It’s easier to get existing customers to spend more money at your online store than attract new buyers. Implementing WooCommerce upsell and cross-sell techniques is a great way to subtly nudge customers towards adding more products to cart.

In this article, we have shared some upsell and cross-sell plugins. Each one helps you implement one-click upsell and cross-sell opportunities on your online store:

• WooCommerce Product Options - Display related products above the add to cart button, where customers can't miss them!
• YITH Frequently Bought Together - Display popular combinations of products.
• WooCommerce Fast Cart - Create a conversion-boosting popup cart and checkout, complete with product cross-sells and upsells.
• Upsell WooCommerce Upsell Plugin - Display upsell items as add-ons on product pages.
• Checkout Add-Ons for WooCommerce - Enhance the WooCommerce checkout experience by offering optional extras - either free or paid.
• Quick View Pro - Speed up shopping by displaying product details and WooCommerce cross-sells in a quick view lightbox.
• One Click Upsell Funnel - Offer upsells, cross-sells, order bumps, and frequently bought together deals.
• Upsell Order Bump Offer for WooCommerce - Display upsell and cross-sell offers directly on the checkout page.

Think about which combination of these plugins is the best way to encourage customers to buy more in your store. Get the plugins today, and watch your average order value grow 📈 🚀

Have you used WooCommerce upsell and cross-sell methods to increase your average order value? We'd love to hear from you so let us know in the comments section below!

Our WooCommerce Quick View Pro plugin makes it easy to view extra product data in a lightbox, without having to visit the single product page. But what types of store actually need a WooCommerce lightbox plugin?

Let's look at 5 types of websites that will benefit from WooCommerce lightbox quick view popups. I'll reveal the real reasons why certain products sell better with this method. If you sell similar types of product on your own WordPress site, then you'll be able to see how the lightbox could transform your sales too.

What is a WooCommerce lightbox plugin?

A WooCommerce lightbox plugin makes it easy for prospective customers to learn more about your products without visiting the single product page.

It lets you display single product images and details in a lightbox view. Customers can also select available options (such as product variations), view the product gallery images, and add products to cart directly from the WooCommerce lightbox.

The WooCommerce Quick View Pro plugin adds quick view buttons to your shop page and category pages. When a customer clicks on the button, they can view the product details in a WooCommerce lightbox and quickly make a purchasing decision.

This helps you improve your site's shopping experience and encourages customers to buy more from you. As a result, you can increase your average order value!

Further reading: Discover the best WordPress lightbox plugins.

#1 - Pizza restaurant - order food and choose options, all from one page

A WooCommerce pizza takeaway website lists each pizza from their menu in a one-page restaurant order form. They want people to be able to configure the options for each pizza without having to visit the single product page. This includes steps such as choosing a base and adding extra toppings.

Lots of pizza restaurants use our WooCommerce Product Table plugin to list their pizzas. This is perfect if you have a small number of options for each pizza, but not ideal if you have a long list of toppings. One YouTube commenter even decided not to buy WooCommerce Product Table because of this:

A burger can have like 8 different options. It's going to look crowded with your plugin. You need a pop up where I can select what I want and don't want.... I'll pass on your plugin since it's not really flexible.

The solution is to use the Product Table with Quick View Pro to enable WooCommerce lightbox for each pizza. Customers can click on the 'Configure your pizza' buttons to choose their pizza options in a lightbox. You can use product variations for the attribute options, with a separate dropdown in the lightbox for each option ('Choose a Base', 'Choose a Topping', etc.). You can do all of this without having to mess around with the functions.php file or adding custom HTML or CSS code.

Sell multiple toppings with Product Add-Ons

Or if you want people to be able to order multiple toppings for extra cost, then use WooCommerce Quick View Pro with the Extra Product Options plugin to add multi-select check boxes instead! With Product Add-Ons, you can add as many extra product options as you like. List each topping option individually with a price for each one, plus anything else like "Extra cheese".

Some of my products have a lot of different addons so instead of showing the addons in the product list. I would like to have an additional “customize” button next to the add to cart button so my customers can select which add-ons they want before adding the product to the cart.

Feature request from a takeaway restaurant owner

Sell other foods with a WooCommerce lightbox plugin

Of course, you can sell any type of food (or other e-commerce products) with a WooCommerce lightbox. For example, we heard from one person wanting to use it for selling healthy options for their food ordering system:

I'd like to be able to open the attributes options in individual popup windows like following: Food is sold with "steamed rice" as the default, with options to add $1 for "brown rice", add $2 for "green salad", and so on.

Feature request from a WooCommerce restaurant owner

#2 - WooCommerce wholesale store

We sell a lot of plugins to companies that are building a WooCommerce wholesale store. They often contact us to request specific features that are important for B2B sales.

A WooCommerce lightbox plugin is ideal for wholesale sales because users already know what they want to order. They're busy people and don't want to waste time visiting individual product pages. Instead, just list products (ideally in a wholesale-friendly product table) and let them open a product quick view to select variations and add to the cart from the lightbox.

Is there any way to allow the user to click on the product link and get a lightbox with some additional product information instead of going to the product page? I'm building out a B2B site for dealers to order from a manufacturer. Some sort of "quick view" with the short description and photo array would be really good.

Feature request from a WooCommerce wholesale store owner

Product quick view bonus tip

If you're selling wholesale products with the WooCommerce Quick View Pro lightbox, consider removing the images from the product quick view popup. You can easily do this via the WooCommerce lightbox settings. B2B customers don't care about image galleries because they're already familiar with your products. They just want to see the purchase information in a simple lightbox.

#3 - WooCommerce jewellery store with custom engraving messages

If you're using the default WooCommerce plugin to sell luxury jewellery or diamonds, then you may want to charge extra for a custom engraving. The Product Options plugin lets you create a custom text input box for the custom engraving, and choose how much to charge for this option, without adding CSS code. However, what if you want customers to order their custom engraved jewellery without having to visit the single product page?

That's where WooCommerce Quick View Pro comes in. You can list your jewellery on the WooCommerce shop and category pages with an 'Add Engraving' quick view button. This will enable a WooCommerce lightbox with the full image product gallery features and zoom features. The lightbox plugin will also include an add to cart button, plus custom engraving text box provided by Product Options.

I want to add functionality so that when customers click on Add to Cart, they will get a pop up where they add a custom message and automatically order from there. No other step should be required to place the order.

Feature request from a WooCommerce jewellery store owner

#4 - Quick select WooCommerce grouped products, bundles and composite products

WooCommerce Quick View Pro integrates beautifully with the 'Grouped' product type built into WooCommerce. The product lightbox also supports the Bundles and Composite Products extensions.

If you want to sell groupings of your products, then you can speed up the buying process by letting customers choose their bundles or composite products from a WooCommerce product quick view. This is much quicker than accessing the single product page.

#5 - Selling photos via a WooCommerce lightbox

When you sell photos, art, or other image-based products in WooCommerce, it's all about the imagery. The only reason for customers to access the single product page is to see bigger versions of each image, such as image zoom and product gallery. But taking people to a separate page to view bigger images feels like overkill, and makes it harder to return to your other products.

Instead, add a WooCommerce lightbox to the product listing pages. Customers can open the Pro lightbox and view the images in a popup window. They can see the images close-up and access the multiple-image gallery and zoom, without having to visit a different page. You can choose whether to open the lightbox via a button, or simply by clicking on the product image or name in the shop. These are all options on the WooCommerce lightbox settings page.

It might look something like this depending on the WordPress theme you're using:

This Pro WooCommerce lightbox for photographers is also a good way to sell image variations without accessing the product page. For example, they can select from a choice of image sizes or print options before adding to the cart.

#6 - WooCommerce digital music store

If you sell music in WooCommerce, then you might want to provide embedded audio snippets for each product. This is a great way to provide music samples and convince customers to buy the full MP3 or CD.

There are a couple of ways to do this:

• A lot of people use responsive product tables to create a WooCommerce audio store. This works well, as you can add sample music players directly within the product list view.
• Other store owners add an audio player to the short description which appears on the single product page.

The problem with the second option is that customers have to access the single product page. This isn't normally appropriate if you're selling music in WooCommerce. That's because music isn't very visual (by definition!) and doesn't require other elements of the single product page such as big images.

Instead, use WooCommerce Quick View Pro to show music players in a quick product lightbox. You don't want big images of your music products, so use the WooCommerce lightbox settings to hide the images. Instead, just show information such as the product name and short description (containing the embedded audio player) in the modal popup window. It's the perfect way to sell music!

#7 - WooCommerce customizable products

Lots of WooCommerce stores sell customizable products, where the customer can mix and match multiple options to create a bespoke product just for them.

A lightbox for WooCommerce plugin offers a quick way for customers to configure options and add to the cart. Rename the quick view button to 'Configure' or 'Customize'. Customers can use the product lightbox to choose from a long list of variations or other options (if you're using it with Product Add-On Options).

Your customers can create as many custom products as they like, while remaining on the product list page.

How to add a WooCommerce lightbox plugin to your store

Here's how you can add the WooCommerce lightbox plugin to your online store:

Get the WooCommerce Quick View Pro plugin and install and activate it on your WordPress site. Navigate to WooCommerce → Settings → Products → Quick view from the admin panel to activate the plugin license.

Use the Quick View contents dropdown to select what you'd like to showcase in the WooCommerce lightbox. You can choose to display image only, product details only, or image and product details.

If you choose either of the product detail options, you can use the Product details setting to decide what information to display. Simply tick the checkbox next to the product details you want to display in the WooCommerce lightbox.

Use the Gallery thumbnail style option to choose a gallery navigation option. Click the Save changes button at the bottom of the screen to proceed.

Your WooCommerce lightbox might look something like this:

Will a WooCommerce lightbox plugin boost your sales?

By now, we've looked at 7 radically different types of product that sell better with a product quick view plugin for WooCommerce. But what about your own products?

Think about the types of products that you sell in your WooCommerce store. Ask yourself these questions:

1. What information do your customers need in order to make a purchase? Look at the information on the single product page in your store. Do they need to access all of it to convince them to buy? Or could you boost sales by displaying essential information in a WooCommerce lightbox, cutting out the individual product pages?
2. After visiting the single product page, how easy is it for customers to get back to the list of products? Does your website encourage them to go straight to the cart? Or does it encourage them to buy more products first? It's important that customers can complete their purchase quickly, but it's equally important to increase the average order value. And the way to do this is to bring customers back to your other products as easily as possible. You can do this by adding a product lightbox for WooCommerce that automatically closes after adding to the cart.

Armed with this information, you can decide whether your store revenue would benefit from installing a WooCommerce lightbox plugin to your WordPress.org website. The WooCommerce Quick View plugin works seamlessly with all WordPress themes.

Looking for quick view popups or product lightboxes? Learn everything you need to know about WooCommerce quick view plugins, how to use them, and how to choose the best one for your store.

Most major e-commerce stores outside of the WordPress space have some sort of quick view functionality on their shop pages. Yet it's surprising that WooCommerce itself doesn't have anything like this built-in. Instead, shoppers have to visit a separate page to learn about and buy each product.

The solution is to use the best WooCommerce quick view plugins to add something like this to your store:

In this article, I'll start by looking at the benefits of a WooCommerce quick view plugin and how it can help different types of e-commerce store.

Then, I'll show you how to use the WooCommerce Quick View Pro plugin to add quick view buttons and lightboxes to your shop pages.

Let's get started!

What are WooCommerce quick view plugins?

A WooCommerce product quick view plugin does exactly what the name suggests: It gives shoppers a "quick view" of a specific product without requiring them to navigate to the product page.

Overall, product quick views are a popular tactic used by 48% of the top 50 US ecommerce sites, according to the Baymard Institute.

A custom quick view WooCommerce plugin usually displays information like:

• Full product gallery
• Short product description
• Product variations and attributes
• Quantity picker and add to cart button
• Extra product information such as reviews, price, categories, tags, and SKU

Typically, customers trigger the quick view by either:

• Hovering their mouse over the item (no click required)
• Clicking on a button or the product information (requires clicking)

ForeSee found that the latter implementation was more effective in getting customers to use quick view, but you'll still see both approaches.

Some examples

You can see a combination of the hover and button approach in action at the Fossil store - users hover over a product and click the Quick Look button to open a more detailed product quick view popup WooCommerce without leaving the page:

And for an actual WooCommerce quick view plugin demo, you can check out this demo page.

Next, I'll share some use cases for when WooCommerce quick view plugins are a good idea. After that, we'll show you how to add quick view to your store.

What types of store can benefit from WooCommerce quick view plugins?

WooCommerce quick view plugins are the perfect way to present additional information without taking up more space or sending users to a separate product page. Because the information is hidden until a customer actually needs it (i.e. they click a button or link to open the quick view), it doesn't clutter up your product lists.

Here are some great examples of stores that will benefit from a WooCommerce quick view WordPress plugin…

Show a WooCommerce product gallery lightbox without forcing people to leave the page

Most WooCommerce product list views show a single image for each product. The best WooCommerce quick view plugins let you create a product gallery lightbox. Shoppers can browse all your product images. They can view the full gallery and enjoy extra features like image zoom, without loading a new page.

Additionally, customers can quickly switch between the gallery lightboxes for different products. This helps them make a decision.

This approach works whether you're using the regular WooCommerce shop and category pages, or a WooCommerce list view plugin.

Include product reviews right away

Reviews add important social proof to your products. Unfortunately, you normally have to get a shopper to go to the individual product page before you can show them the average star rating for each product.

However, with a product quick view WooCommerce plugin, you can display reviews right away. This puts your social proof front and center.

Display food add-ons for a WooCommerce restaurant ordering system

If you're using WooCommerce as a restaurant ordering system, you probably know the struggle of trying to balance presenting a clean, easy-to-read menu with giving your customers the ability to customize their food orders.

For example, if you have a pizza delivery shop, you might have 10+ different toppings that customers can choose from, which can get cluttered on a standard WooCommerce list view menu. You can add toppings and other options like this by using the WooCommerce Product Options plugin.

With the WooCommerce quick view plugin, you can present a clean, easy-to-navigate menu and then let customers customize their order using the product quick view.

You'll still get that nice one-page ordering that restaurants need, but you won't have to compromise on usability.

Related tutorial: Create a WooCommerce restaurant ordering system

Create a detailed "build your own product" configurator

If you let customers build their own products with WooCommerce, you might have too many configuration options to display in your product list. Like the restaurant example above, a WooCommerce quick view plugin lets you offer all those options while still keeping your product list organized.

Related tutorial: Sell 'Build your own' products in WooCommerce

Display information from third-party plugins like deposits, subscriptions, etc.

Many WooCommerce quick view plugins add their own information to the add to cart section of a product page. Common examples are Deposits, Attribute Swatches, and Subscriptions.

These extras won't display on the default WooCommerce shop or category pages. They're normally only available on the WooCommerce single product page popup. However, the WooCommerce Quick View Pro plugin supports a long list of third party plugins, including all of the ones mentioned above. The extra product options appear in the WooCommerce quick view product popup. As a result, your main shop page remains clean while still letting visitors access the important information from the same page.

Move add-ons, attributes, and variations into the WooCommerce quick view

A WooCommerce quick view plugin is a great option for displaying product add-ons, attributes, and variations. If you want to display product options as a WooCommerce preview items popup window, then this is the best quick view plugin for you.

The custom quick view WooCommerce lightbox lets you display more information about each product as well as extra buying options - all without having to visit the individual product page.

You can even display product variations as a table in the quick view lightbox. To do this, use the WooCommerce Quick View Pro and WooCommerce Product Table plugins together. That way, you can display variations as a table in the quick view window.

Display audio or video playlists in the popup

If you use audio or video playlists at your store (either as actual products or as supplemental product information), you can display an individual media player or a full playlist in the WooCommerce quick view plugin lightbox.

All you need to do is add a media player to the WooCommerce preview items popup product short description.

You can also display audio or video media players directly in your product list if desired. We have some dedicated posts for audio and video, as well as a tutorial on how to create a WooCommerce audio store.

Show bundled or composite products in the popup

By default, your shop page or product list displays each individual product, even if it's part of a product bundle or group.

With the WooCommerce Quick View Pro plugin, though, you can display grouped products via the native WooCommerce functionality. This WP plugin also supports product groupings that you've created with the Bundled Products or Composite Products plugins.

You can get pretty creative with these configurations, as explained in this article about creating composite products.

Introducing the WooCommerce Quick View Pro plugin

Quick View Pro is one of the best WordPress quick view plugins. It makes it easy to add quick view features to any Woo store. We spent many months working to develop the best WooCommerce quick view plugin on the market. It has everything you need to speed up shopping and allow customers to learn more and buy directly in the quick view lightbox.

Within minutes, you'll be able to let shoppers open a customizable quick view box with the click of their mouse:

Add quick view buttons anywhere

You can use WooCommerce Quick View Pro with the regular WooCommerce shop and category pages. Either enable it globally or for specific categories only.

You can also use it with the WooCommerce Product Table plugin to create quick one-page order forms complete with quick view buttons:

Flexible quick view lightboxes

You can choose what information to display in the WooCommerce quick view - like opting to only include images, product details, or both.

This means that you can use it:

• As a WooCommerce add to cart popup plugin, letting customers choose variations and product options from the custom quick view WooCommerce.
• You can use it as a way to bypass the WooCommerce single product page popup.
• Furthermore, you can even use it as a standalone WooCommerce gallery lightbox plugin. This showcases the full product image gallery in a product quick view popup WooCommerce with zoom features.

And you can also control how shoppers open the product quick view, like adding a quick view button or opening the quick view when a shopper clicks on the product title or image.

More WooCommerce quick view plugin features

Beyond letting you customize how shoppers open the product quick view box, WooCommerce Quick View Pro also:

• Lets you customize what information displays in the quick view. For example, you can choose to only display images or to only display certain product details - or both. You have full control over the specific product data that displays in the quickview lightbox.
• Is responsive and mobile friendly. The quick view popup works on all devices and shoppers can open the quick view with any touch screen.
• Works with all WooCommerce product types. Simple products, variable products, external/affiliate products, grouped products... your customers can buy any of these from the quick view modal window.
• Integrates with other popular WooCommerce plugins, including WooCommerce Product Options, WooCommerce Product Bundles, WooCommerce Deposits, WooCommerce Subscriptions, WooCommerce Wishlist Plugin, and more.

When a shopper adds a product to their cart from the quick view, the plugin automatically closes the quick view box and shows a success message. This encourages people to keep browsing and purchasing additional products. Alternatively, you can use the native WooCommerce "Redirect to the cart page after successful addition" feature to send shoppers straight to their carts.

Tutorial: How to set up the best WooCommerce quick view plugin

Next, we get to the practical part of this article: the WooCommerce Quick View Pro setup tutorial.

Below, you'll learn how to use WooCommerce Quick View Pro with:

• The regular WooCommerce shop and archive pages.
• Order forms or product list views that you've created with the WooCommerce Product Table plugin.

Either watch the video, or follow the written instructions underneath.

Step 1: Install and activate WooCommerce Quick View Pro

As soon as you install and activate the WooCommerce Quick View plugin on your WooCommerce store, it automatically adds product quick view features right away.

By default, it adds a new Quick View button to the main shop page and category archives. (If you like, then you can disable it for specific categories as needed.)

You can see an example of the default button below:

When users click that button, the quick view lightbox opens and displays the:

• Short description
• Add to cart button
• Image gallery
• Extra metadata such as the category, tags, and SKU code
• Price
• Reviews
• Plus various additional product data, as required

Those are the defaults - now, here's how to customize how the WooCommerce quick view plugin works.

Step 2: Choose how shoppers open quick view

To access WooCommerce Quick View Pro's settings, use the plugin setup wizard or go to WooCommerce → Settings → Products → Quick view.

The first setting that you'll want to configure is how shoppers actually open the quick view popup.

First, you can choose whether or not to use the dedicated quick view button. If you do want to use the button, you can also:

• Change the button text
• Turn the button icon on or off

For example, if you turn the icon off and change the text, here's how your shop page might look:

Beyond that, you can also choose whether or not to open the quick view when a shopper clicks on the product's title or image.

By default, clicking on the product image or title takes shoppers to the individual product page. But if you check the box for Open from product name/image, the quick view will open instead:

Step 3: Choose what information displays in the product quick view box

You can do much more than choose how shoppers open the WooCommerce product quick view box. Beyond this, you can also control what product information displays inside the quick view box. And even further, you can choose how shoppers can interact with that information.

First, you can use the dropdown to control whether to display:

• Only product images
• Only product details
• Both images and product details (the default)

For example, if you set the Quick View contents drop-down to Image only, the quick view box would only display the product gallery:

Further down, you can also control more about how the image and product details function. For example, you can choose which product details to include.

Using WooCommerce Quick View Pro with WooCommerce Product Table

Next, let's cover how to use the WooCommerce quick view plugin with our WooCommerce Product Table WordPress plugin. This is a super-popular combination because customers love creating quick product order forms complete with quick view buttons.

WooCommerce Product Table lets you display some or all of your products in a flexible list view. A few popular use cases are:

• Restaurant order forms
• Wholesale stores
• Audio or video stores
• Etc.

WooCommerce Quick View Pro is built to integrate with WooCommerce Product Table.

When both WooCommerce quick view plugins are active, you'll see a new Quick View Pro option in the WooCommerce Product Table settings. You can access these settings by going to WooCommerce → Settings → Products → Product tables:

When you check this box, all of the product page links in your table will open the quick view box instead of linking to the individual product page. That means shoppers can:

• Click on the name of the product to open more information
• Use the add to cart button if they want to add the product straight to their carts

It replaces all links to the single product page with quick view. As a result, customers can't get from the table to the WooCommerce single product page popup. It's perfect if you want to disable the individual product page completely.

An example

Beyond that setting, you also get a new quick-view column option that you can add to your table:

Learn more about column options in WooCommerce Product Table

If you include the quick-view column, it will add a persistent quick view button for each product:

If you want to change the button text, you can use regular WooCommerce Quick View Pro button settings. You can also use those settings to customize what information is included in the product quick view box.

Get the best WooCommerce quick view plugin today

ecommerce quick views are a great way to let shoppers view more information without forcing them to visit the individual product page.

Almost half of the top 50 ecommerce stores use quick view functionality. About 45% of shoppers are likely to make use of quick view functionality.

It doesn't matter whether you're using the regular WooCommerce shop pages or you've created product list views with our WooCommerce Product Table plugin. Either way, WooCommerce Quick View Pro adds a flexible product quick view box in just a few minutes. We've designed it to be one of the best WooCommerce quick view plugins available today, and we hope you like it.

Do you have any questions about how to use WooCommerce quick view plugins at your store? Let us know in the comments!

Are you one of the 3,500+ people who are already using our WooCommerce Product Table plugin? If so, we'd love to hear how it has affected your sales.

WooCommerce Product Table is designed to improve conversion rates. It works best for products that aren't suited to a traditional store layout. This includes food products, wholesale products, non-visual products that don't require large images, and any product that benefits from quick one-page ordering.

We've had a plugin showcase for a while now, where you can see real-life examples of websites using WooCommerce Product Table. Now we're asking our customers how their sales and conversions have improved since they started using product tables in their store.

If you tracked your sales and/or conversion rates before and after installing WooCommerce Product Table, we'd love to hear from you.

Please complete the information below

Oops! We could not locate your form.

Thanks! We'll use this information to continue developing WooCommerce Product Table to help store owners to increase their sales even more.

Hello again! This week we’ve shown you some of the many variables affecting your ecommerce sales. We showed you some benchmark statistics, and then how to increase your conversion rate.

The key takeaway was this: to improve conversion rates, it’s vital you make the most of your website traffic, and remove any barriers getting in the way of your customers making purchases.

Our most popular plugin, WooCommerce Product Table, does exactly this in minutes.

Here’s a quick recap of just some of the ways it can increase your sales:

• Table and list layouts make it easy for customers to view your products, without the need to navigate through lots of pages.
• Using instant search, sort and filter, your customers can quickly find the products they want.
• “Buy” buttons let your customers select and buy products all in one place.
• It’s fully responsive, so your customers can buy on any device, including mobile.
• Multiple product selection boosts the value of each transaction.
• The auto-refreshing cart powered by AJAX reduces bounce rate by removing the need for page refreshes.

When you buy WooCommerce Product Table, there’s absolutely no risk in trying it for yourself, thanks to our full money back guarantee :)

Buy WooCommerce Product Table today and start increasing your conversion rate.

Buy Plugin

Hello! Yesterday, we introduced you to our bestselling plugin: WooCommerce Product Table.

This plugin helps increase the conversion rate of your WooCommerce store.

Today, we want to share more insight into overcoming the barriers affecting your conversion rate.

We'll show you how more than 3,500 e-commerce shop owners, just like you, have boosted their sales with WooCommerce Product Table.

Sell more products

John runs a WooCommerce store, and was struggling to increase the average order value of purchases. He added WooCommerce Product Table to his site, and has increased the average number of items per order by three times. Here’s what he has to say:

"Before I installed I was lucky to get orders with three items, now I AVERAGE ten products per order. Support is also really good too. I highly recommend this plugin." - John

WooCommerce Product Table helps you sell more products by letting you display as many products as you like in one easy to navigate table. This lets customers quickly sort to find the products they want – and helps you sell more, just as John did.

Increase conversions

Joe also runs a WooCommerce store, and was struggling to ensure his clients could sort through his products in order to find what they want. WooCommerce Product Table helps Joe’s clients quickly find what they’re after, increasing his conversion rate. Here’s what Joe has to say:

"I love how the products load fast to make it a smooth operation for my clients to find the products to add to their order. The display of the columns and the ability to filter the product categories is a great help." – Joe

You can enjoy the same boost to your conversion rate by adding WooCommerce Product Table to your site. Plus, it even works seamlessly on tablet and mobile :)

Outstanding customer support

If you need help, we’re here for you: we understand you’ll occasionally need help, and we’re on hand to promptly and efficiently get your issues fixed.

You shouldn’t just take our word for it. Here’s one of many gracious testimonials our current customers have left for us:

"Barn2 not only make fantastic plugins that just work very easily but the customer service is second to none. We will be using them for many future projects. There’s nothing better than a dependable product, well there is it’s dependable customer service — and they have that too." - Rob

We hope you’ll join our list of very happy customers, and be like Rob :)

More reviews and example websites

You can read dozens more reviews just like these on the WooCommerce Product Table reviews page. Read the full list of reviews, or search for reviews about your exact use case.

We've also published a plugin showcase, where you can see real-life examples of other WooCommerce stores who have improved their conversion rates.

Can we boost your conversion rate, and make your customers happier?

Now that you’ve heard how other WooCommerce store owners have benefited from our plugin, are you ready to join them?

WooCommerce Product Table comes with regular updates and personal support for 1 year. We think you’re going to love how quick and easy it is to setup and customize.

Hello! Yesterday, we told you about some of the factors affecting your WooCommerce conversion rate.

Today, as promised, we’re going to show you how to address these and increase your conversion rate.

Convert traffic into sales, quickly

On top of getting traffic to your site, it’s vital to remove any barriers which are getting in the way of users making a purchase.

To do this you’ll need to maximise the value proposition and present it in a way that appeals to your customers.

Your website’s usability is also a key factor – it needs to be intuitive, quick, and easy to navigate. Most store owners just use the default layouts that come with WooCommerce or your theme, but that may not be the best way to sell your products.

All this sounds like a lot of work – and that’s why we created a WordPress plugin to make this easy. We created WooCommerce Product Table for WooCommerce store owners just like you: it’s an easy way to display your products in a fully responsive, interactive grid on your website.

This allows your visitors to quickly get all the information they need to make a purchasing decision – and thus increases your conversion rate. I put together a list of ten ways the plugin does this in this post, which you can read for more detail :)

10 Tips: Increase Your WooCommerce Conversion Rate with Product Tables

Essentially, the plugin removes the barriers which get in the way of users buying your products. If you’ve got a lot of data or comparison points for your products, this is the plugin for you.

Get WooCommerce Product Table and increase your conversion rate in minutes

You can see WooCommerce Product Table on your website. Or, if you’d prefer: play around with the live demo here.

Hello! This is is a 4-part online course about how to improve your WooCommerce conversion rate. We'll publish a new lesson every day until the course is complete. By the end, you'll have everything you need to get more sales from the same number of visitors.

And the good news? It's disarmingly easy.

What is WooCommerce conversion rate?

Every WooCommerce website owner will be familiar with conversion rate: the percentage of users who take a desired action on a website.

While every website is different, the single most important conversion for every WooCommerce store is always going to be sales.

There could be any number of other tasks you consider conversions, including signing up to a newsletter or requesting a quote. But the primary goal is a user adding items to their cart, and clicking that ‘Buy Now’ button.

What is a ‘good’ conversion rate?

How do you know if your conversion rate is “good”? How do you know how well your store is doing versus the rest of your industry? How do you know how much you can realistically increase your conversion rate?

Here are some figures to help give you a sense of where things lie:

In Q1 2017, the average conversion rate for ecommerce sites worldwide was 2.48%.

This should be the benchmark you compare against: you want at least 2.48% of all visitors to buy from your WooCommerce site.

There are, inevitably, some caveats to be aware of. This is because a huge quantity of variables affects your conversion rate:

• Tablet users convert at a much lower average of 1.25%.
• Desktop users convert at a higher 3.63%.
• First time purchasers will only convert at 1.60%.
• Return customers will convert at 5.83%!

You get the picture: 2.48% should be your benchmark average, but there’s a reasonable range to be had either side, from just over 1% all the way up to nearly 6%.

Barriers to buying

If you’re already working hard to get people onto your WooCommerce website, it’s disheartening when all that traffic doesn’t convert into the sales you’d hoped for.

After all, even a (very high) 6% conversion rate leaves 94% of visitors do not buy. That’s a huge deal, and a huge missed opportunity!

But, with so many factors influencing your conversion rate – how can you even start to improve it?

The key is to focus on the variables you can control. Do your customers have access to all the information they need, for example? Are they able to quickly make a purchasing decision?

By making the buying process as painless as possible, you have the opportunity to positively influence your conversion rate.

Your task to increase conversion rates

With this in mind, I have a small task for you to do: take a really good look at your website and jot down any obvious barriers getting in the way of your customers buying your products.

What would you need to add to, or remove from, your WooCommerce website to make it easier for users to buy more?

If the solution is starting to sound like far too much work: don’t worry. Tomorrow, I'm going to show you how to fix your conversion rate in minutes.