Withers Sports is a long-standing tennis equipment retailer in the UK, operating both in-store and online. As the business expanded, they needed a way to offer exclusive products to select customer groups while improving how shoppers browsed high-detail product information. Using two key Barn2 plugins – WooCommerce Protected Categories and WooCommerce Product Table – they achieved both goals.
Setting up private discounts with WooCommerce Protected Categories
One of the most exciting new opportunities for Withers came through a partnership with a major UK-wide tennis coaching company. The team wanted to offer exclusive, discounted products to over 100 affiliated coaches, but needed a secure and private solution that felt tailored to that group.
The solution was WooCommerce Protected Categories, which allowed Withers to set up a password-protected section of their online store just for the coaching company. This private store area was branded with the client’s identity and allowed coaches to browse and purchase with confidence.
Providing a range of discounted products to the 100+ coaches within the client company, in a secure environment branded specifically to their needs, was a significant step forward in the business to business relationship. A great step forward for a sports equipment retailer.
James Spence, Director of Withers Sports Ltd.
Encouraged by the results, Withers is now planning a second B2B project using the same plugin to create another private area for a different customer group.


