Complete guide: Create product bundles for your WooCommerce store

April 21, 2021

WooCommerce product bundles

By the end of this article, you’ll walk away knowing exactly how to create product bundles for your WooCommerce store.

If you use WooCommerce to power your online store, you probably already know that, out of the box, the e-commerce platform treats each product individually. The problem with this is that it doesn’t provide a user-friendly way for customers to mix and match products to create product bundles.

If you’re facing a similar problem then don’t worry! This complete guide will teach you how to bundle WooCommerce products using a choice of 3 easy methods.

How to create product bundles for your WooCommerce store

There are 3 different ways to create WooCommerce product bundles:

  1. WooCommerce Product TableLet customers create their own bundle by listing products individually so that they can mix and match. Perfect for complete flexibility. Setup instructions →
  2. WooCommerce Product BundlesSell fixed price product bundles. Perfect for pre-defined bundles. Setup instructions →
  3. WooCommerce Bulk VariationsCreate one product for each bundle you want to sell, and add a range of variations so that customers can choose the items they require. Perfect for converting individual products into a create-your-own bundle. Setup instructions →

And the best part is that we’ll also show you how to set up each method step-by-step. It’s super quick and easy and there’s absolutely no technical knowledge needed to follow this tutorial. You can start selling WooCommerce product bundles today!

WooCommerce product bundles use cases

As an online store owner, there are tons of ways you can benefit from creating WooCommerce product bundles for your e-commerce store.

Selling bundled products

Here are some use case scenarios for which you might consider creating bundles:

  1. Artisan soaps, lotions, and balms. If you sell handmade products like soaps, lotions, and balms, you can use the WooCommerce Product Table plugin to list them all in a front-end table layout. For example, you might sell a single artisan soap for $1 and bundle up three soaps and one lotion for $2.50. This way, customers can mix and match the ones they’d like to add to their custom product bundle and proceed to the checkout page.
  2. Sports gear. You can sell related products (like sports gear) in product kits or grouped products using the WooCommerce Product Bundles plugin. For example, you can create a fixed price product bundle that contains two badminton rackets, two bags, and four nylon shuttlecocks sold at $55.99.
  3. Candies, teas, and coffees. If you want to give customers the option to mix and match their own product bundle, you can use WooCommerce Bulk Variations to create a single product bundle and list the different items as product variations. For example, you can create a Bundle of Candies product and list a variety of candies as variations to let customers pick and choose the ones they want to purchase.

Of course, there are tons of different ways to create WooCommerce product bundles depending on the product types you sell. For example, the WooCommerce Product Table plugin is perfect for selling downloadable products and composite products, as well.

By now, you know the 3 ways for creating WooCommerce product bundles and should have chosen which method is best for you. Next, here’s how you can set up each type of bundle:

Method 1: Create 'build your own' bundles with WooCommerce Product Table

WooCommerce product bundles in product table

If you sell a variety of products and want to give customers the option to choose which ones they’d like to add to their product bundle, we recommend using the WooCommerce Product Table plugin.

This is the best option if you want a flexible way to suggest product bundlings while allowing customers to choose which products to order and in which quantities.

Let customers build their own bundle
Install WooCommerce Product Table and start selling flexible product bundles today!

Setup instructions

  1. Get the WooCommerce Product Table plugin and install and activate it on your WordPress site.
  2. Head over to WooCommerceSettings ProductsProduct tables to configure the plugin’s settings from the backend. We recommend the following configuration:
    1. Enter image,name,description,price,add-to-cart in the Columns option. You can also display additional product details such as SKU.
    2. Set the Add to cart button option to Checkbox only using the dropdown.
    3. Set Product filters to Disabled and Search box to Hidden using the dropdown. These elements aren’t relevant for selling specific bundled products.
      WooCommerce Product Table settings
  3. Click the Save changes button to proceed.
  4. Create a new page and add the shortcode [product_table] to it. Edit the shortcode as needed to choose which products to include, and much more.

Method 2: Sell fixed price bundles with WooCommerce Product Bundles

WooCommerce Product Bundles plugin on the front-end

The Product Bundles WooCommerce add-on lets you display bundles of multiple products on the single product page.

You can do this in one of two ways – either with one add to cart button that lets customers buy all the products in the bundle for a fixed price or with separate prices and quantity boxes for each product in the bundle allowing customers to mix and match. This is the best option for you if you want to sell product bundles containing a fixed selection of products for a fixed price.

This is particularly useful for more expensive products like tech products (e.g. laptops with accessories), furniture (e.g. mattress with bed sheets and pillows), or sports gear (e.g. ping pong table, rackets, and ping pong balls).

Setup instructions

  1. Get the WooCommerce Product Bundles plugin and install it on your site.
  2. Create a new product. This will be your product bundle.
  3. Scroll down to the Product data section and use the dropdown to select the Product bundle option.
  4. Click on the Bundled Products tab to configure the WooCommerce bundled product options.
WooCommerce Product Bundles settings

Method 3: Let customers pick and choose product variations to create their own bundle

WooCommerce Bulk Variations matrix preview

Method 3 uses the WooCommerce Bulk Variations plugin. It lets you create one product for each product bundle you want to sell. You can then add all the individual items that you want to allow users to bundle as variations. This is perfect for online stores that sell low-cost products like candies, sweets, teas, or coffees.

Using this plugin, you can display these variable products in a matrix on the single product page. Alternatively, you can also use the shortcode that comes with the plugin to display the matrix on any other page e.g. a central Bundles page or in a widget. Customers can then use the quantity boxes in the matrix to choose how many of each variation they wish to purchase and complete their bundle.

Let customers choose their own bundles
Use WooCommerce Bulk Variations to let customers choose what and how much to bundle together!

Setup instructions

  1. Get the WooCommerce Bulk Variations plugin and install and activate it on your WordPress site.
  2. Go to Products → Attributes from the WordPress dashboard. Add attributes for the items you’d like to sell as bundle products. For example, if you’re selling candies you could add Flavor and Weight as attributes.
  3. Create a new WooCommerce product. This will be the product bundle.
  4. Scroll down to the Product data section and select Variable product using the dropdown.
  5. Click on the Bulk Variations tab and configure the following settings:
    1. Tick the checkbox next to the Enable variations grid option.
    2. Set the Horizontal and Vertical attributes.
    3. Tick the checkbox next to the Display variation images option.
      WooCommerce Bulk Variations plugin settings
  6. Click the Publish button.

On the product page, customers can choose how much of each variation they’d like to purchase and complete their product bundle. The total price is displayed directly under the matrix before they add everything to the cart.

If you don't want to display your bundle on the single product page, then you can insert the variations matrix elsewhere using a shortcode.

Quantity rules and discounts

Many WooCommerce websites set rules around their product bundles. For example, you might want to restrict how many items can be ordered from a bundle. You might want to automatically apply a bulk discount depending on the number of products or variations ordered.

You can add these features using some excellent plugins, which work with all the methods in this tutorial:

  • Dynamic Pricing plugin - Add quantity-based discounts for specific bundles (e.g. based on category or product).
  • WooCommerce Quantity Manager - Set minimum and maximum quantity rules for your bundles. You can either set these rules globally, per category, per product or per variation.

Want to create WooCommerce product bundles?

Creating WooCommerce product bundles is a great way to upsell products, boost sales, and grow your bottom line through tested marketing strategies.

There are a number of user-friendly plugins that can help you create and sell WooCommerce product bundles the way you want. We encourage you to check each of them out:

  1. To suggest product bundlings to customers and sell different products, you can use the WooCommerce Product Table plugin.
  2. However, if you want to sell fixed product bundles at a fixed price, check out the WooCommerce Product Bundles plugin.
  3. And the WooCommerce Bulk Variations plugin is perfect for you if you want to let customers choose how much of each product to add to their product bundle.

Ready to create and sell WooCommerce product bundles? Choose a plugin from the list above, and set it up today!

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