11 best WooCommerce gift card plugins (2026)

Looking for the best WooCommerce gift card plugin? I've compared plugins for every store type, from simple digital cards to physical cards you print and post.

Gift certificates offer a simple way for customers to purchase products as gifts, whether they're physical cards mailed to recipients or digital codes sent via email. Done well, they can open up a useful new revenue stream for your store.

You can use gift cards to generate additional sales, boost customer loyalty, and attract new customers to your store. They're also an effective alternative to traditional refunds, ensuring customers return to make another purchase.

If you're ready to start selling gift cards in WooCommerce, you'll need the right gift certificate plugin to manage the entire process efficiently.

Below, I'll compare the best WooCommerce gift card plugins, with the pros and cons of each, so you can pick the right one for the kind of gift card you want to sell.

Quick verdict: our gift card recommendations

Short on time? Here's the quick verdict on the best WooCommerce gift card plugins:

• Best for electronic gift cardsYITH WooCommerce Gift Cards issues digital cards with redemption codes, balance tracking and email delivery.
• Best for physical gift cardsWooCommerce Product Options builds a custom card product to print and post, with design, amount and message fields.
• Best free optionPW WooCommerce Gift Cards covers digital cards, codes and balances at no cost.
• Best for multi-channel deliveryGift Cards for WooCommerce Pro adds SMS and WhatsApp on top of email.
• Best hosted, hands-off optionGift Up! runs the whole system in the cloud for a per-transaction fee.

Evaluating these gift card plugins

I compared each option on the card types it supports, how it delivers and redeems cards, its price and how easy it is to set up, and I weighed up real user reviews. The list below is grouped by what each plugin does best rather than a strict one-to-ten ranking, so pick the one that matches the kind of gift card you want to sell.

What are gift certificates in ecommerce?

A gift certificate is a prepaid payment method that customers can use to purchase products from a specific store. Recipients redeem these certificates by entering codes at checkout or presenting physical cards.

Gift certificates come in both physical and digital formats. Physical cards are typically mailed or given in person, while digital certificates are delivered through email or displayed on mobile devices.

There are different types of gift cards that ecommerce stores can offer:

• Fixed-value cards - preset denominations like $25, $50, or $100.
• Open-value cards - customers enter their own custom amounts.
• Event or experience cards - redeemable for specific services or events.

Popular retailers demonstrate the versatility of gift certificates. PlayStation Store offers digital cards for game purchases, Barnes & Noble provides book vouchers, and brands like Adidas, Ulta Beauty, and Kohl's all maintain successful gift card programs.

If you're in a hurry, our YouTuber Sam breaks down the 6 best gift card plugins in this video:

Why use a WooCommerce gift card plugin?

Gift certificates can generate real revenue increases for ecommerce stores. Here's what they do:

The best WooCommerce gift card plugins

Here's how the best WooCommerce gift card plugins compare at a glance, before I cover each one in detail:

Plugin	Digital cards	Physical cards	Balance & codes	Recipient email	Free version
YITH WooCommerce Gift Cards	Yes	Yes	Yes	Yes	Yes
WooCommerce Product Options	Collects details	Yes	No	Manual	No
WebToffee WooCommerce Gift Cards	Yes	Pro	Yes	Yes	Yes
PW WooCommerce Gift Cards	Yes	No	Yes	Yes	Yes
Ultimate Gift Cards for WooCommerce	Yes	Pro	Yes	Yes	Yes
Gift Cards	Yes	No	Yes	Yes	No
Advanced WooCommerce Gift Cards	Yes	No	Yes	Yes	No
Gift Cards for WooCommerce Pro	Yes	Yes	Yes	Yes	Yes
Smart Coupons	Yes	Printable	Yes	Yes	No
Gift Up!	Yes	Yes	Yes	Yes	Trial
Gift Vouchers for WooCommerce	PDF	Offline	Partial	Yes	Yes

#1: YITH WooCommerce Gift Cards

YITH WooCommerce Gift Cards is the most capable electronic gift card system in this list, and the one I'd point most stores to first. It creates both digital and physical cards, generates unique redemption codes, tracks the remaining balance across multiple uses, and emails the card to the recipient. A backend dashboard shows every card and its balance at a glance.

What makes it stand out is that even the free version covers the essentials - codes, balance tracking and recipient email - while the premium version adds scheduled delivery, expiry dates, QR codes, PDF attachments and bulk generation. The interface takes a little learning, but it's the closest thing to a complete gift card platform without leaving WooCommerce.

• Pros A genuinely complete system - digital and physical cards, codes, balance tracking and email delivery - with a capable free version.
• Cons The advanced features have a learning curve, and scheduled delivery and bulk tools are premium-only.

Pricing: Free version, premium around $99/year.

#2: WooCommerce Product Options

WooCommerce Product Options is one of our own plugins here at Barn2, and it's perfect for selling physical gift cards: the kind you design, print and post to the recipient.

It works by adding fields to a gift card product to collect everything you need to make and send the card. You then fulfill each order by printing the card and posting it, with all the customer's choices attached to the order.

Key features for physical gift cards:

• Card designUse image buttons so customers can pick a card design from your range.
• AmountOffer set values with radio buttons or a dropdown, or use the customer-defined price field so buyers can enter any amount they like.
• Personal messageAdd a text area for the greeting you'll print inside the card.
• Recipient detailsCollect the recipient's name and postal address with text fields.
• Conditional logicShow or hide fields based on earlier choices, so the product page stays clean.

You can also display several gift card products together with WooCommerce Product Table for a one-page shop.

• Pros Complete control over how a physical gift card product looks and what you collect, with customer-defined pricing and conditional logic, from a plugin you can use across your whole catalog.
• Cons No redeemable codes, balance tracking or digital delivery, so for electronic gift cards you'll want one of the dedicated systems instead.

Pricing: Premium, from $99/year for a single site.

Best for: Stores selling physical gift cards that are printed and posted to the recipient.

#3: WebToffee WooCommerce Gift Cards

WebToffee WooCommerce Gift Cards is the closest free rival to YITH. The free version already issues digital cards with unique codes, emails them to the recipient and handles partial redemption across several orders, and it doubles as a store-credit tool. Physical cards and bulk generation are held back for the paid version.

I'd try this first if you want a capable system without paying upfront, then upgrade only when you genuinely need physical cards or store-credit automation.

• Pros A genuinely useful free tier with codes, email delivery and partial redemption, plus built-in store credit.
• Cons Physical cards and bulk generation are premium-only, and the templates are more functional than polished.

Pricing: Free version, premium from $69/year.

#4: PW WooCommerce Gift Cards

PW WooCommerce Gift Cards by PimWick is the free plugin I see recommended most often, and for good reason. It does the core job - sell a digital card, email it, redeem it with one click and track the balance - with almost no setup, behind a clean Amazon-style buying experience.

The trade-off is scope. It's digital-only, so there are no physical cards, and the designs are basic. For a small store that just wants working electronic gift cards at no cost, that's a fair deal.

• Pros Free, quick to set up, with one-click redemption, balance tracking and a clean buying flow.
• Cons Digital-only with no physical cards, and limited design options next to the premium systems.

Pricing: Free, with a Pro version for multi-currency and extra features.

#5: Ultimate Gift Cards for WooCommerce

Ultimate Gift Cards for WooCommerce by WP Swings is one of the most popular free gift card plugins, with a 4.7-star rating across 240+ reviews. The free version is unusually generous: digital cards, QR-code and barcode redemption, prebuilt templates and even store credit are all included, which is more than most free plugins offer.

The premium version adds scheduled delivery, bulk generation and offline gift cards. As with most freemium plugins, you'll meet the upgrade prompts once you need those extras.

• Pros A capable, well-rated free version with QR and barcode redemption, templates and store credit built in.
• Cons The most useful extras (scheduling, bulk generation, offline cards) are premium, and the settings screen can feel busy.

Pricing: Free version, premium from around $69/year.

#6: Gift Cards

Gift Cards focuses on tight integration with the customer account. Recipients get a pre-paid balance stored against their account, can check it themselves, and you get status-based reporting on issued cards. It's a clean, no-frills digital gift card system.

Where it falls short is breadth. It's digital-only, the customization is basic, and you won't find the template libraries or physical-card options the bigger plugins offer.

• Pros Account-based balance tracking, customer self-service balance checks, and useful reporting.
• Cons Digital-only with basic customization, so it suits stores that value account integration over design.

Pricing: Premium plan.

#7: Advanced WooCommerce Gift Cards

Advanced WooCommerce Gift Cards from Advanced Coupons leans into security. It generates random, hard-to-guess codes to cut down on fraudulent redemptions, emails cards automatically, and ships with a set of ready-made designs, all self-hosted in your own store.

It's a solid pick if fraud prevention is a priority, but it's digital-only with no physical cards, and the customization is more limited than YITH or WP Swings.

• Pros Strong fraud prevention with secure random codes, automated email delivery and tidy templates.
• Cons No physical cards and less design flexibility than the top all-rounders.

Pricing: Premium from $49/year.

#8: Gift Cards for WooCommerce Pro

Gift Cards for WooCommerce Pro by WP Swings stands out for how it delivers cards. As well as email, it can send them by WhatsApp and SMS and generate PDF downloads, and customers redeem them by scanning a QR code or barcode. That makes it the natural choice for mobile-first and social-commerce stores.

The flip side is setup. The WhatsApp and SMS channels take configuration and usually carry their own messaging costs on top of the plugin license.

• Pros Multi-channel delivery by email, WhatsApp, SMS and PDF, with QR or barcode redemption and physical card support.
• Cons The messaging channels add setup work and ongoing SMS or WhatsApp costs.

Pricing: From $89/year for a single site.

#9: Smart Coupons

Smart Coupons is a heavyweight coupon and discount engine, and gift cards and store credit are two of the many things it does. If you already want bulk coupon generation, BOGO deals and complex discount rules, getting gift cards in the same plugin is convenient.

For gift cards alone, it's overkill. The interface is built around coupons, there's no free version, and a purpose-built plugin will be simpler to run.

• Pros A powerful all-in-one coupon, discount and store-credit engine with bulk generation, if you need all of it.
• Cons Overkill and more complex than a dedicated gift card plugin, with no free version.

Pricing: Premium only, from $99/year.

#10: Gift Up!

Gift Up! takes a different approach. It's a hosted service that connects to WooCommerce rather than a self-hosted plugin, so card creation, balances, redemption (online and in person) and reporting all run on Gift Up's platform. That makes it genuinely hands-off and good across multiple locations or sales channels.

The trade-off is the pricing model. You pay a percentage of each card sold rather than a flat license, and your card data lives on an external service rather than in your own store.

• Pros A hands-off hosted system with in-person redemption, balance top-ups and multi-store support.
• Cons Per-transaction fees instead of a flat license, and your gift card data sits off-site.

Pricing: Transaction-based fees, from around 2% per card.

#11: Gift Vouchers for WooCommerce

Gift Vouchers for WooCommerce is built around PDF vouchers that work both online and offline. Customers receive a branded PDF they can redeem on your site or bring into a physical location, which makes it a good fit for businesses with a shop or venue as well as a website. It can also handle event-style vouchers.

It's more voucher than full gift card system, so balance handling is limited next to the dedicated electronic plugins.

• Pros Branded PDF vouchers that bridge online and offline redemption, useful for shops, venues and events.
• Cons Centered on PDFs, with more limited balance features than the dedicated digital gift card systems.

Pricing: Free version, premium available.

Factors to consider when choosing a gift card plugin

A few things separate the plugins above, and which ones matter most depends on your store:

• Digital, physical or bothDecide whether you're emailing codes, posting printed cards, or both, then shortlist the plugins that handle it.
• Delivery and redemptionLook at how the card reaches the recipient (email, scheduled send, SMS, PDF) and how it's redeemed (a code at checkout, a one-click button, or a QR scan).
• Balance handlingCheck whether customers can spend a card across several orders and top it up, which matters more for higher-value cards.
• Design controlIf branding matters, look for template libraries and the option to match cards to your store's look.
• Pricing modelWeigh a flat annual license against per-transaction fees, especially if you expect to sell cards in volume.
• Support and updatesFavor plugins with active development and responsive support, since gift cards touch payments and customer trust.

As a quick steer, B2B stores usually need bulk purchasing, while boutique shops get more from design customization.

Which WooCommerce gift card plugin should you choose?

The right choice depends on the kind of gift card you want to sell:

• For electronic gift cards YITH WooCommerce Gift Cards is the most capable, with codes, balances and email delivery.
• For physical gift cards WooCommerce Product Options lets you build a custom card product to print and post.
• For a free option PW WooCommerce Gift Cards covers digital cards, codes and balances at no cost.
• For multi-channel delivery Gift Cards for WooCommerce Pro adds SMS and WhatsApp.
• For a hosted, hands-off system Gift Up! runs everything in the cloud for a per-transaction fee.

There's no single best gift card plugin - it comes down to whether you're selling electronic or physical cards and how hands-on you want to be. Work out which type fits your store, then pick the plugin from this list that matches.

Frequently asked questions about WooCommerce gift cards

How do I add gift cards to WooCommerce?

WooCommerce doesn't sell gift cards out of the box, so you install one of the plugins above. You then create a gift card product, set the amounts customers can choose, and configure how the card is delivered. The plugin handles generating and, for digital cards, emailing the card from there.

Are there free WooCommerce gift card plugins?

Yes. Both PW WooCommerce Gift Cards and WebToffee WooCommerce Gift Cards have free versions that cover digital cards, redemption codes and balance tracking. You typically only pay for extras like physical cards, scheduled delivery or bulk generation.

What's the difference between a gift card and a coupon?

A gift card carries a prepaid balance that the recipient spends down over one or more orders, and it's bought as a product. A coupon is a discount you issue to reduce the price at checkout. Some plugins, like Smart Coupons, blur the line by building gift cards on top of the coupon system.

Can I sell physical gift cards in WooCommerce?

Yes. For printed cards you post to the recipient, WooCommerce Product Options lets you collect the design, amount and message on a gift card product. Several dedicated plugins, including YITH, WebToffee and Gift Cards for WooCommerce Pro, also support physical cards alongside digital ones.