Do you need to create a WooCommerce grid / list view for your store? Keep reading to learn how to use the bestselling WooCommerce Product Table plugin to let customers choose between a grid or list view of your products. This can make your store more user-friendly and improve your conversion rate.
I’ll also provide full step-by-step instructions on how to create your very own WooCommerce grid/list view toggle.
Why do I need a WooCommerce grid/list view plugin?
When you create a fresh WordPress/WooCommerce install and add a theme, your store will come with some fairly standard built-in layouts. Your products will be listed in a default grid layout with approx. 3 products on each row, large product images, and some basic data such as name and price. There will be an add to cart button but no extras such as quantity arrows or variation dropdowns. Each product will take up quite a bit of the page because of the large images and extra space between each row.
Some types of product lend themselves perfect to this default grid layout. However, others don’t sell well in this way.
When you set up WooCommerce, it’s important to think about the best way to present the types of products you’re actually selling. Don’t just stick with the grid that comes with your WordPress theme.
Many types of products sell better when listed in a tabular WooCommerce list view. The data is listed in a much more structured way, with each product on its own row of table, and multiple columns of information about each product.
Other products work well in either format, but it's nice to give customers a choice of how to view products.
Keep reading to learn how to display products in a table-based list format; and also how to add a grid/list view toggle so that customers can switch between the two views.
Benefits of a product grid or list view
While you’re reading this, I expect that you’ve already started thinking of ways a WooCommerce grid or list view can boost your sales. Here are some of the main reasons:
More products per page
A WooCommerce list view plugin lists products in a way that takes up significantly less space per product. This means that customers can see more products at a time. They don’t have to scroll as much or click to multiple pages. This helps them to find and buy products more quickly, boosting your conversion rate.
More product data directly in the list view
When you discover that a list view plugin uses less space per product, you might assume that it contains less information about each product. Surprisingly, the opposite is actually true!
By listing products in a space-saving table, each product takes up a small amount of space. But the extra columns let you display extra product data, all within the table view.
You can see how this works in the screenshots below. As you can see, the default store layout displays just 3 products in the same space as the WooCommerce list view shows 6! Yet the table layout contains columns for extra data, quantity and variation options which aren’t available in the basic layout. It’s a win-win, for both you and your customers!
Order form functionality
When you use WooCommerce Product Table to create a list view, you can just list products with links to the single product page. If you prefer, you can even disable the links and use it to create a read-only product catalog.
But for many stores, the best way to grow your sales is to use the product list view to use it as a one-page WooCommerce order form. An order form layout puts ALL the information that customers need to buy on a single page. There are extra columns of information to allow customers to make buying decisions. And once they’ve chosen, they can quickly select the products they require, choose variation options and quantities, and add them to the cart.
By adding these extra purchasing elements, you can transform a basic product list view into a fully functional WooCommerce order form. The entire ordering process is kept on a single page, which significantly speeds up the buying process. And research shows that the quicker the buying process, the more sales you’ll get!
What types of products sell better in a list or grid layout?
Like I said, some products sell best in a list view, while others benefit from having a grid view too. You need to think about the types of products on your store. Decide which layout will best boost your sales - or whether it's best to let customers toggle between a grid/list view.
Here are some examples of products that work well when listed in a WooCommerce table view:
- Non-visual products such as car parts - Lots of WooCommerce stores sell products where data is more important than what the product looks like. If you’re selling something like car parts where looks aren’t important, then it’s much better to list products in a compact list view. Sure, you might have a small thumbnail image of each product (although this isn’t essential). But you shouldn’t use the huge images that come with the standard grid layout.
- Industry-specific products such as restaurant foods - Some types of product sell best when displayed in a specific way, based on customer expectations. For example, a restaurant online ordering system is most effective when the foods are presented in a way that mimics the layout of a printed restaurant menu. The best way to achieve this is via a web page with separate product tables for starters, main courses and desserts, with quick tick boxes for customers to select foods and order online.
- All wholesale products - If you’re building a WooCommerce wholesale store, then a product list view will nearly always be better than the standard layout. That’s because by definition, wholesale users are regular customers and are already familiar with your products. They don’t need a grid of large pictures to help them make buying decisions. Instead, they need factual information and a fast buying process. A WooCommerce wholesale order form listing your products is exactly what trade users need.
What products aren't suited to a WooCommerce grid/list view plugin?
I would say that clothes and furniture are examples of products that aren't suited to a WooCommerce grid/list plugin. For something like clothes or furniture, customers need to see big images of each product. After all, they’re buying based on what the product looks like!
Are your products similar to the examples listed above, where space and factual information are the priority. Or are they more like clothes or furniture, where large images are what matters?
Perhaps you have some products that you’d like to list in a tabular grid layout, and others where you’d prefer the built-in store layouts. Maybe you want to let customers choose between a grid/list view of your products. That’s absolutely fine, as you can use both in different parts of your store - or on the same page, with an option to toggle between the grid/list.
Keep reading to learn how to set up either option.
How to create a WooCommerce list view
By now, you should have decided whether your products will sell well in a table-based list view - either as the only way to present your products, or with a toggle to switch between the grid/list layout. Next, I’ll tell you how to use the WooCommerce Product Table plugin to create a list view for some or all of your products. After that, you'll learn how to let customers choose between both layouts.
- First, get WooCommerce Product Table and install it on your WordPress site.
- Next, go to WooCommerce > Settings > Products > Product tables. Add your license key (you’ll find this in your confirmation email). Then look through all the settings and choose the default options for your product tables. Use the knowledge base links for guidance on how to choose which columns of data to include in the product grid view, add filters above the table, etc.
- Next, create a new page where you want to display products in a WooCommerce list view.
- Add a shortcode to your page:
- If you want to list all your products on a single page, skip to step 6. To list specific products only in the table, use these instructions to select products based on their category, tag or other data.
- Finally, publish and View the page.
You’ll see your products beautifully displayed in a WooCommerce product list view with the options you selected on the plugin settings page. Read through the full list of product table options and tweak them until you’re completely happy.
Can I import products to the list view?
As you can see, it’s pretty easy to list your existing WooCommerce products in a grid/list view. The neat thing is that WooCommerce Product Table takes the products already in the WordPress database and instantly lists them in a table layout. No extra data entry required.
This means that if you haven’t already added your products, you can import them using the built-in WordPress/WooCommerce importer or any CSV import plugin. This is a handy way to bulk import products to your site.
How to add a product list view to the main shop and category pages
In the above instructions, I told you how to list products in a table view on any page. This is a handy way to list some products in a table, while still using the built-in WooCommerce grid for other products.
If you prefer, you can add the product table layout directly to the template files in your theme. This will replace the standard layout throughout your store. For example, it changes the layout on the main WooCommerce shop page, product category archives, etc. The benefit is that the WooCommerce list view will be used whenever someone accesses any pages in your store. You don’t have to add any shortcodes to your site or specify which products to list on each page.
The method for doing this is slightly more technical, as you actually have to modify template files in your theme. There are instructions on how to do this in the plugin knowledge base.
Let customers toggle between the grid/list view
So far, we've looked at how to replace the standard grid layout with a product list view.
If you'd rather let customers toggle between the product grid/list view, then that's fine. Simply follow the instructions in this knowledge base article to add these links to your shop and category pages.
Add quick view to the grid/list of WooCommerce products
Sometimes, you'll find that you want to show extra information about each product but don't want to take shoppers away from the grid/list view. You might also have too many variations to list directly in the grid of products. This is a valid concern, because customers will buy more from you if they remain on the list of products and don't get lost on individual product pages.
The solution is to use WooCommerce Product Table with WooCommerce Quick View Pro. This adds user-friendly 'quick view' buttons to the list of products, or to the default product grid. Customers can click on these to view extra product images, more information and even choose variations and add to the cart from a quick view lightbox.
It's the perfect compromise because you can show information that wouldn't fit in the product table; without taking customers to a separate page.
Where to get the plugin
A WooCommerce grid/list view plugin like WooCommerce Product Table isn’t for everyone. Consider the type of products in your store, and whether displaying them in this layout will improve customer experience.
For less visual products, listing items in a compact table layout with extra information can make a huge difference to sales. Get the plugin, follow the instructions to set it up, and improve your store layouts today.