Best Shopify wholesale apps without Plus

Shopify includes B2B features on all plans, but most wholesale stores will get a better experience from a third-party app. This guide explains why, and which Shopify wholesale apps cover which layers of a proper B2B setup.

Shopify's native B2B features are capped at 3 pricing tiers, have no self-serve registration, no way to hide products from B2B users, no built-in order form, and a confusing setup built around companies, markets, and catalogs that most small and mid-sized wholesale stores don't need. For a full walkthrough, see our complete guide to Shopify's native B2B features.

Third-party Shopify wholesale apps fill these gaps on standard Shopify plans for $25 - 150 per month, compared to Shopify Plus at $2,300+ per month. Plus still adds things that apps can't replicate - multi-location company accounts, native purchase order tracking, Launchpad, and higher API limits all stay exclusive to Plus. If you don't need those, then the best wholesale apps cover the gap well.

This guide covers how wholesale apps work inside Shopify, which apps handle which layers, and how to build a stack that matches your store's needs.

How Shopify wholesale apps work

A Shopify wholesale app is a tool that adds B2B pricing, gated access, or order management to a standard Shopify store without requiring Plus.

Every wholesale app on a standard Shopify plan relies on three core systems. Understanding these mechanics helps you evaluate any app's claims before you install it, so I'll explain these now.

Tag-based pricing and customer groups

Tag-based pricing works like this: you tag a customer "wholesale-tier-1," the app reads that tag, and the product page shows tier-1 pricing. Retail visitors see standard pricing unchanged.

It's much simpler than Shopify's native approach of using companies, markets, and catalogues for wholesale pricing. Unless you're a big enterprise store with many buyers from the same company placing wholesale orders, I strongly recommend an app that uses tag-based pricing.

There are two technical approaches for achieving tag-based pricing. Older Shopify wholesale apps inject pricing via Liquid templates, which can break when you update your theme. Newer apps apply discounts using Shopify Functions at the checkout level, which is theme-independent. It's worth checking which method an app uses before installing it.

Running retail and wholesale from one store

A blended store runs DTC and B2B from one Shopify admin and one URL. Wholesale pricing and restricted collections appear only for logged-in tagged customers. Retail shoppers never see B2B pricing or "login to view price" notices. This avoids the inventory sync problems that come with maintaining a second store.

With the best Shopify wholesale apps, the experience is smooth for both Retail and B2B customers. There's really no reason to have a separate wholesale store.

Registration and approval workflow

A proper Shopify wholesale registration workflow runs in four steps:

1. A branded application form collects the business name, tax ID, and resale certificate.
2. The submission enters an approval queue in your Shopify admin.
3. Approval tags the customer with their pricing tier.
4. An automated confirmation email goes to the buyer.

This approval step is what separates a proper wholesale channel from a discount code anyone can share online.

The quality of the wholesale registration form varies significantly between different Shopify apps. For example, BSS Commerce supports conditional logic on its Platinum plan at $100 per month.

Building your Shopify wholesale app stack

Most wholesale apps go deep on one or two layers. SparkLayer comes closest to a full-stack solution, but its order caps per tier mean many merchants still need to mix and match.

A wholesale store on standard Shopify needs up to five layers:

• Pricing and account management.
• Volume discounts.
• Order forms.
• Access control.
• Payment terms.

Most DTC brands need two or three of these layers. Mid-market operators may need all five. The comparison table below maps which apps cover which layers and at which plan tier.

App	Customer-specific pricing	Volume / tiered discounts	Registration form	Net terms	Price hiding/access control	Quick order form	Free plan	Starting price
Wholesale Gorilla	✅ All tiers	Premium ($149.95)	Basic on Lite, custom on Premium	Advanced+ ($69.95)	Advanced+ ($69.95)	Advanced+ ($69.95)	❌	$34.95/mo
BSS Commerce	✅ All tiers	✅ All tiers	✅ Conditional logic (Platinum)	Advanced+ ($50)	Advanced+ ($50)	❌	❌	$25/mo
SparkLayer	✅	✅	✅	✅	✅ Login-gated on blended storefront	✅	❌	$49/mo
Sami B2B	✅	✅	✅	Gold ($49.90)	Via companion app	Silver+ ($29.90)	✅	Free
Barn2 Bundles & Bulk Discounts	❌	✅ Unlimited tiers	❌	❌	❌	❌	✅ (Starter, first 50 stores)	Free / $24.99/mo
WSH Order Form	❌	❌	❌	❌	❌	✅	✅	Free
Wholesale Lock Manager	❌	❌	❌	❌	✅	❌	✅	Free

Pricing and account management (the core layer)

Every wholesale store needs one app handling customer-specific pricing and account management. The app you pick here determines which other layers you'll need separately.

• Wholesale GorillaUS-based support (Asheville, NC) with video walkthroughs. Covers pricing, registration, net terms, and product visibility from $34.95/month on the Lite plan. Volume discounts only become available on Premium at $149.95/month. Rated 4.8 stars across 295 reviews.
• BSS CommerceThe broadest feature set at the lowest entry point. Conditional-logic form fields are available on Platinum at $100/month. Vietnam-based support can create timezone friction for US and EU merchants. Rated 4.8 stars across 946 reviews.
• SparkLayerCovers the most layers of any single app. SparkLayer layers B2B features onto your existing storefront, supporting a blended B2C/B2B store. Order caps per tier (50 orders at $49/month, 100 at $149, 150 at $299) force tier upgrades as volume grows. Rated 4.9 stars across 316 reviews.

Volume discounts and tiered pricing (the incentive layer)

If your core app includes volume discounts, you may not need a separate tool here. If it doesn't, this is where a specialist app earns its place.

Barn2 Bundles & Bulk Discounts is our own Shopify app. We built it after noticing how few Shopify apps let you create tiered pricing and display a tiered pricing table on the product page, which gives wholesale buyers a clear incentive to order in higher quantities. It focuses on tiered pricing and volume bundles rather than being a complete wholesale solution, so it covers one part of your setup rather than all of it. Three things set it apart from generalist wholesale apps:

What Barn2 does not do: no customer-specific pricing, registration forms, net terms, or price hiding. Pair it with any of the Shopify wholesale apps listed above for those features.

The Growth plan's $5K/month revenue cap is worth noting. High-volume stores may want Pro from the start.

Quick order forms (the ordering layer)

A quick order form lets B2B buyers add quantities across multiple SKUs and submit one cart. This is the ordering experience B2B buyers expect from ERP systems, and standard Shopify product pages don't provide it.

If your core app includes order forms (Wholesale Gorilla on Advanced+, SparkLayer on all tiers, or Sami B2B on Silver+), you're already covered. If not, WSH Order Form & ReOrder is the main standalone option, with a free plan available.

Access control and price hiding (the storefront layer)

Two approaches exist here. The first fully hides prices with a "login to view price" message. The second shows retail prices publicly, while wholesale prices appear only for tagged accounts. What you need depends on whether you want public-facing pricing on your storefront.

If your core app includes access control (Wholesale Gorilla on Advanced+, BSS Commerce on Advanced+, or SparkLayer on all tiers), you're covered. If not, Wholesale Lock Manager handles both approaches with a free plan plus a $9.99/month paid tier.

Net terms and invoicing (the payment layer)

Net 30/60/90 lets B2B buyers place orders and pay later. Shopify's native B2B features include net terms, but only at the company level - you have to set up Shopify companies for each wholesale customer to use them. For merchants who don't want the overhead of company setup, an app provides a simpler B2B alternative.

Net terms are available bundled into Wholesale Gorilla Advanced at $69.95/month, BSS Commerce Advanced at $50/month, and Sami B2B Gold at $49.90/month.

There is a significant gap between basic net terms and proper accounts receivable management with aging dashboards, automated reminders, and QuickBooks sync. MyWorks covers that operations layer. Barn2 does not offer net terms.

Free Shopify wholesale apps

Sami B2B is the strongest free option on the Shopify App Store. It holds 4.9 stars across 828 reviews and carries a Built for Shopify badge. The free plan covers one pricing rule, one volume discount rule, 20 products per rule, and a registration form.

Paid plans start at $29.90/month (Silver) for unlimited rules and quick order forms. Tax display, net terms, and POS require the Gold plan at $49.90/month.

Other free options worth knowing:

Free tiers work well for testing with a small number of accounts. Expect to upgrade once you have regular order volume.

Choosing the right wholesale app for your store

Two questions determine your choice. First, how many wholesale accounts do you expect in 12 months? Second, which layers from the comparison table are non-negotiable for your operation?

Every app listed here offers some form of free trial. Install your top pick, tag a test customer, configure one pricing rule, and run through checkout before committing.

For tiered quantity discounts, Barn2 Bundles & Bulk Discounts gives the deepest discount rule control without touching the rest of your wholesale setup. For full account management, start with the core-layer app that matches your budget and support timezone from the comparison table above.

Shopify wholesale app FAQs

Do I still need a wholesale app now that Shopify offers B2B on all plans?

For most stores, yes. Shopify's native B2B features cover the basics, but they're capped at 3 pricing tiers, have no self-serve registration, no way to hide products from B2B users, and a setup process built around companies and catalogs that's overkill for smaller wholesale operations. See our guide to Shopify's native B2B features for full details on what's included and where the gaps are.

How do wholesale gorilla and WPD differ?

Gorilla bundles pricing, net terms, and order forms into three tier-based plans ($34.95 - $149.95/month) with US-based video support. WPD splits features across four tiers: net terms on Professional ($44.99), volume discounts on Enterprise ($49.99), and multi-currency plus POS on Global ($64.99). WPD's main advantage is POS integration. Gorilla's is a simpler plan structure.

Which apps let you run retail and wholesale from one store?

All major Shopify wholesale apps support blended stores on standard Shopify plans. SparkLayer layers B2B features onto your existing storefront directly. Barn2 Bundles & Bulk Discounts layers volume pricing onto an existing storefront without changing anything for retail shoppers.

How do I set up wholesale pricing on Shopify?

Install your chosen app, create customer tags per pricing tier, configure pricing rules, build a registration form, and test checkout with a tagged test account before going live.

Which apps have custom registration forms with auto-tagging?

BSS Commerce supports auto-tagging on all paid tiers, with conditional logic available on Platinum at $100/month. Wholesale Gorilla includes a basic registration form on Lite and a fully customizable form on Premium at $149.95/month.