21 proven products to sell on Shopify

Starting a Shopify store is exciting, but the hardest part is figuring out what products to sell.

You could go down the rabbit hole of endless product ideas, trends, and market research, but here’s the truth: not every product will give you the results you want.

The key to Shopify success is choosing products that have proven demand, are in growth categories, and have the right profit margins.

In this article, I’ll share 21 profitable products to sell on Shopify in 2025.

Moreover, these aren’t random ideas. Each product category is backed by market data and growth projections so you can move forward with a degree of confidence. You’ll find both evergreen winners and the latest trending products in this list.

21 profitable Shopify products for 2024 (with market data)

Before we get into specific product categories, let’s set the stage with some key trends and data to look out for in 2025.

• Health and wellness products continue to dominate. With more people focusing on self-care, wellness, and fitness, this market is projected to reach $12.9 trillion by 2031.
• Eco-friendly products are gaining massive traction as consumers prioritize sustainability. In fact, 66% of consumers are willing to pay more for eco-friendly goods.
• Tech accessories are consistently in demand as more people work remotely and use smart devices.
• Pet products continue to be a strong category, with the global pet care market set to grow to $241.1 billion by 2026.
• Home organization products are seeing increased demand as more people prioritize decluttering and creating functional living spaces. The global home storage market is expected to grow significantly, driven by the rise of minimalist living and small-space solutions. By 2032, it’s forecasted to touch $9.98 million.

These categories are positioned to continue growing, making them a great choice for any Shopify store owner looking to build a long-term profitable business.

High-demand product categories with proven success

Successful entrepreneurs will agree that it’s important to focus on product categories that show consistent growth and strong consumer interest. By targeting these proven categories from the get-go, you can confidently select products for your Shopify store that have the potential for long-term profitability.

Now, let’s break down 21 proven products you can sell across five key categories.

Health and wellness essentials

The global health and wellness market is booming. Consumers are prioritizing their health, and Shopify store owners can capitalize on this by offering products that cater to this growing trend.

Let’s look at some examples of products in this category that you can sell through your Shopify store:

• Fitness equipment. Resistance bands, dumbbells, yoga mats, and kettlebells have seen sustained demand, especially post-pandemic. The best part is that these are often high-margin products.
• Supplements. Natural supplements like vitamins and protein powders are a top-seller. People are increasingly turning to wellness solutions that support immunity and mental health.
• Sleep aids. Products like weighted blankets, sleep masks, and sleep trackers are hugely popular as consumers seek better rest.
• Personal care and beauty. As more consumers focus on skincare routines and anti-aging solutions, this category is expected to see rapid growth in the coming years. From organic skincare lines to grooming tools, there’s a rising demand for high-quality and innovative beauty solutions.

Why it's profitable: The health and wellness market is not only massive but also sticky. Customers who buy once are likely to keep coming back for related products, whether it’s gym gear or supplements.

Eco-friendly and sustainable products

Sustainability is no longer just a trend. More than ever, consumers are willing to pay a premium for eco-friendly products that align with their personal values.

• Reusable water bottles. Brands like Stanley and Hydro Flask have turned simple products like water bottles into status symbols. Consumers are looking for sustainable alternatives to single-use plastic.
• Zero-waste kits. These include bamboo toothbrushes, reusable shopping bags, and metal straws. There’s a growing demand for products that help people reduce waste.
• Sustainable fashion. Clothing made from organic cotton, bamboo, or recycled materials is becoming more popular. Eco-conscious fashion is expected to reach $41.9 billion by 2030.
• Solar-powered gadgets. Gadgets that harness renewable energy – like solar-powered chargers and garden lights – are gaining popularity.
• Compostable packaging. As brands move toward reducing their carbon footprint, compostable packaging made from plant-based materials is a great product to sell to both businesses and consumers. Products that help reduce plastic waste – like food containers and shipping materials – meets the rising global demand for sustainable packaging solutions.

Why it’s profitable: Eco-friendly products tap into a growing consumer demand for sustainable goods, and the eco-conscious shopper is often loyal, making these products great for repeat business.

Tech accessories and gadgets

With technology becoming more integrated into everyday life, tech accessories and gadgets are an evergreen product category. Whether for work, play, or convenience, people always need more tech gear.

Here are some ideas for products you can sell:

• Wireless charging stations. As more devices go wireless, wireless charging stations are essential. This also means that these products are easy to market and provide consistent demand.
• Smartphone accessories. Cases, screen protectors, and wireless earbuds continue to sell well. These products have high margins and low upfront costs.
• Smart home devices. Items like smart plugs, security cameras, and voice assistants like Alexa and Google Assistant are booming as people make their homes smarter.
• Wearables. Wearable fitness trackers like Fitbit and Garmin are hugely popular as more and more people become health-conscious. With health and wellness trends continuing to rise, wearable fitness trackers remain a profitable tech product.

Why it’s profitable: Tech products often have high margins and a strong market, driven by constant innovation and consumer obsession with gadgets.

Pet products

Pet care is a consistently profitable market, driven by the love and care people have for their pets. From food to accessories, pet products will continue to be in demand.

Some of the best-selling pet product ideas include:

• Pet grooming tools. Products like brushes, shampoos, and nail clippers are essential for pet owners. As grooming becomes a regular part of pet care, there's ongoing demand for these tools.
• Pet apparel and toys. From cozy sweaters and protective raincoats to interactive toys like squeaky balls and puzzle feeders, pet apparel and toys are a growing niche, especially for dog owners who love to pamper their pets.
• Pet health supplements. With a growing focus on the health and longevity of pets, supplements like joint support, probiotics, and vitamins are highly sought after.
• Pet beds. Comfortable and durable pet beds remain a top-selling item, especially as consumers treat their pets like family members and seek high-quality comfort options for them.

Why it’s profitable: Pet owners often prioritize their pets’ needs and are willing to spend on products that enhance their pets' lives, making the pet product category a reliable source of recurring business.

Home organization products

With more people focusing on home improvement, especially after spending extended periods indoors, home organization products are in high demand.

Here are some trending home organization product ideas for your Shopify store:

• Storage bins and baskets. These products help declutter spaces and keep homes neat and tidy. They come in various designs, sizes, and materials to suit different rooms.
• Closet organizers. Items like adjustable closet shelves, hanging organizers, and shoe racks are essential for maximizing storage space in smaller homes.
• Kitchen organizers. From drawer dividers to spice racks and stackable storage containers, kitchen storage solutions are popular as people seek to streamline their cooking spaces.
• Furniture with storage. These space-saving products help homeowners store seasonal items or extra bedding beneath their beds or in their ottomans, maximizing the available storage in living rooms, bedrooms, and guest rooms.

Why it’s profitable: As more people prioritize a clean, organized home environment, the demand for home organization products continues to grow, offering a steady market for these items.

Emerging trends and growth opportunities

As we move into 2025, several emerging trends could offer lucrative opportunities for Shopify store owners. These are not just trends for this year. In fact, they have the potential for long-term profitability.

1. Subscription boxes

The subscription box model has gained huge traction in the last few years, and it’s showing no signs of slowing down. People love the surprise and convenience of receiving curated products directly to their doorsteps on a regular basis.

Some profitable niches for subscription boxes include:

• Beauty and skincare products
• Fitness and wellness products
• Snacks and gourmet food

Why it’s profitable: Subscription services create consistent, recurring revenue, which helps you build a steady customer base and predictable sales. That’s a double win!

2. Digital products and services

Selling digital goods such as e-books, online courses, or software, is a fast-growing trend. In particular, products like downloadable prints or educational content are seeing exponential growth.

Why it’s profitable: Virtual products have zero inventory costs and very high-profit margins. Plus, the digital market is global. This gives you access to a huge audience.

3. DIY craft supplies

The rise of “do-it-yourself” culture, especially post-pandemic, has led to a huge surge in demand for craft supplies. Whether it’s knitting kits, DIY jewelry-making supplies, or home decor crafting, people are looking for ways to create their favorite products at home. This surge in demand for craft supplies presents a prime opportunity for Shopify store owners to tap into a lucrative market.

Why it’s profitable: The DIY retail product market industry is expected to grow from $749.74 billion in 2023 to $950.0 billion by 2032. This market appeals to a wide range of age groups and interests.

Market validation and demand signals

So, how do you know if a product is going to work on Shopify?

Determining whether a product has the potential for success on Shopify requires a mix of market research and analysis. By understanding key indicators of consumer interest and demand, you can better assess whether the product is likely to perform well in the competitive e-commerce landscape.

Here are some tips and tricks you can use:

• Use Google Trends. Google Trends is a free tool will show you if the product you’re considering has a growing search volume. If searches are increasing, that’s a good signal that demand is on the rise.
• Check competitor stores. Look at other Shopify stores that sell similar products. If they’re doing well, chances are there’s still room for you in the market. You can use tools like Similarweb to track competitor traffic and sales estimates.
• Leverage social media platforms. Use platforms like Instagram and TikTok to spot trends. Are influencers promoting the product? Are there communities or hashtags centered around it? Social proof is a powerful way to gauge interest in 2025.

Optimize your product listings for maximum sales

Once you’ve decided on the products you want to sell, the next step is to optimize your product listings for maximum sales.

Here are a few tips:

• High-quality images and videos. Show your products in action, or from multiple angles. Consider adding product videos to your product pages to help customers make informed purchase decisions.
• Compelling descriptions. Write detailed and persuasive product descriptions that highlight the benefits and features. Explain why they need the product and mention any relevant product specifications and use cases.
• SEO optimization. Use relevant keywords in your product titles, descriptions, and meta tags to rank higher in search engines.
• Clear pricing and shipping information. Customers don’t like surprises. Be transparent about pricing, shipping costs, and expected delivery times, and avoid hidden charges.
• Use psychological strategies to increase sales. For example, Shopify quantity discounts and free gifts are an excellent way to motivate customers to buy more.

Launch your profitable Shopify store today

Now that you have a curated list of 21 proven products to sell on Shopify in 2025, it’s time to build your ecommerce store and start selling. From health and wellness essentials to eco-friendly products, tech gadgets, pet care, and home organization, these product ideas are backed by market trends and data to ensure demand and profitability.

Whether you choose a trending product or an evergreen niche, the key is starting with the right foundation and setting yourself up for long-term success. By focusing on products with proven demand and optimizing your store for a seamless customer experience, you’ll be better positioned to achieve sustained growth and profitability.

This is your sign to take the plunge, launch your store, and watch as your Shopify business takes off.