How to maximize sales with Shopify combo products

How to maximize sales with Shopify combo products

Are you struggling to increase your Shopify store’s average order value (AOV) and overall revenue? Shopify combo products could be the solution.

For many store owners, growing sales without increasing costs can feel like an uphill battle. But what if there was a proven way to not only boost revenue but also enhance your customers’ shopping experience?

Enter combo products: a game-changing strategy that allows you to sell multiple items together at an irresistible value. Sounds promising, right?

It gets better.

A recent study highlights the impact of this strategy – Nintendo’s mixed bundling approach increased hardware sales by approximately 100,000 units and software sales by over a million units.

Product bundling has long been a powerful sales tool across industries. By offering curated product combinations at a special price, you can encourage larger purchases while giving customers a better deal. It’s a win-win situation.

In this guide, I’ll explain how combo products can transform your Shopify store’s revenue. From understanding different types of bundles to implementing them using Shopify apps, you’ll discover strategic app comparisons, advanced configuration tips, best practices, and real-world examples.

Whether you’re new to product bundling or want to optimize your current approach, you’ll leave equipped with actionable tips on how to create profitable product bundles that resonate with your audience.

Why combo products are essential for Shopify success

Combo products, also known as product bundles, are one of the most effective strategies to boost sales and enhance the shopping experience in your Shopify store.

By selling multiple items as a single unit, merchants can offer customers a special price point that provides more value than purchasing the items individually – all while maintaining seamless inventory tracking.

In Shopify, combo products can take various forms, each tailored to specific sales goals and customer preferences. Here are some examples:

  • Multipack bundles. Sell multiple units of the same product together at a discounted rate. For example, a 3-pack of t-shirts offered at a bulk discount is an easy way to appeal to customers who want to stock up. Read more about this in our Shopify quantity discounts guide.
  • Cross-category bundles. Combine products from different categories that share a common theme. Think of a bestselling novel paired with themed bookmarks, mugs, and apparel.
  • Mix-and-match bundles. Let customers create their own bundles by choosing from a curated collection. For instance, you could set up a skincare bundle like Pick any three skincare products for $50 to give customers flexibility while driving higher cart values.
  • Promotional bundles. Design bundles for specific campaigns, like seasonal promotions, clearance sales, or limited-time offers. These can help you move inventory while keeping your store dynamic.
  • Subscription bundles. Offer recurring deliveries of curated products at a discount. This model works well for consumables like coffee, snacks, skincare, or pet supplies, where customers benefit from convenience and savings.
  • Complementary product sets. Combine related items that form a cohesive solution, such as starter kits for hobbies or skincare routines. A real-life example is Fenty Beauty’s Moisture Repair the Maintenance Crew Full-Size Bundle priced at $110 instead of $122. Labeling it as a bestseller highlights its appeal and potential for revenue growth.

The benefits of combo products are undeniable. Here are some of the ways they help Shopify merchants:

  • Increase average order value. Customers are naturally drawn to bundled savings. If you set up combo products, they’ll be more likely to spend more at your store per visit.
  • Boost revenue. Bundles encourage larger purchases by showcasing irresistible deals.
  • Enhance the customer experience. Clear value propositions and curated collections simplify the buying process.

When customers see a bundle priced lower than the sum of its parts, they perceive greater value. This makes it easier for them to make a decision and, as a result, they’re more likely to act. Combo products are more than just a sales tactic – they’re a strategic tool to grow your Shopify business.

Top 5 Shopify bundling apps

When it comes to creating combo products on Shopify, there are two main approaches:

  1. Manual SKU creation. This method gives you complete control but requires significant effort to manage inventory, set up bundles, and handle ongoing maintenance manually.
  2. Shopify bundling apps. These tools offer automation and flexibility, reducing administrative overhead and simplifying bundle creation. With features like inventory syncing, customizable displays, and third-party integrations, bundling apps streamline the process while improving the customer experience.

Below, we’ll explore the top five Shopify bundling apps to help you decide which one suits your store’s needs. Each app offers unique features, customization options, and management tools designed to maximize your sales potential.

1. Combo Wise

Combo Wise

The Combo Wise app simplifies creating and managing combo products by automating much of the bundling process. This app is ideal for Shopify merchants looking for a user-friendly solution that integrates seamlessly with their store.

Key features:

  • Create simple, mix-and-match, and volume discount bundles with customizable pricing options.
  • Automatic inventory syncing ensures accurate stock levels for all bundle components in real-time.
  • Seamless 3PL integration enables effortless order fulfillment and shipping for bundled products.
  • No-code setup allows easy bundle creation and customization without technical expertise.

Pricing structure:
The app offers tiered pricing plans based on the number of bundles you wish to create, starting at $8.99 monthly for up to 50 product bundles, 100 mix and match, 10 volume discounts, and 50 quantity breaks. There’s also a free tier available for all Shopify plans that lets you create 2 bundles.

Customization options:
The app allows visually appealing bundle displays, highlighting savings and individual product details. You can customize the bundle’s design to match your store’s branding.

Integration capabilities:
Integrates with popular Shopify features like dynamic checkout, and supports third-party apps for email marketing and analytics.

Customer support:
Customer support is available between 7am - 12am Indian Standard Time via Facebook Messenger, WhatsApp, and email, with setup guides and tutorials to help new users get started quickly.

2. Amplify

Amplify

Amplify (formerly PickyStory) is a robust bundling app designed to help Shopify merchants increase average order value through a variety of bundle types and upselling features. Its seamless integration with Shopify makes it a versatile option for stores of all sizes.

Key features:

  • Create various bundle and upsell scenarios, including bundle builder, BOGO, quantity breaks, and frequently bought together offers.
  • AI-driven personalized upsell tools maximize revenue by targeting key shopper touchpoints.
  • No-code customization allows quick setup of bundles, upsells, and cross-sells without technical expertise.

Pricing structure:
PickyStory starts at $99.50 per month, with pricing based on your store’s monthly revenue. A 30-day free trial is included for new users.

Customization options:
Easily customize the appearance of bundles to align with your store’s branding, from discount tags to layout styles.

Integration capabilities:
Integrates with Shopify POS, allowing for in-store bundling options, and supports third-party marketing tools for email campaigns and analytics.

Customer support:
Amplify offers 24/5 live chat support, which ensures proactive assistance to ensure a smooth setup and management process.

3. Webkul Bundle Product

Webkul

Webkul Bundle Product is a powerful Shopify app designed for merchants who need flexibility in creating customizable product bundles. Known for its comprehensive feature set, this app is a great choice for businesses with diverse product catalogs and advanced bundling needs.

Key features:

  • Create custom product bundles and combos to offer attractive discounts and boost sales.
  • Manage bundles effortlessly with a dedicated, user-friendly admin panel for editing, viewing, and deleting packs.
  • A centralized dashboard provides a clear overview of all bundles with essential details.
  • Easily enable or disable bundle products and assign different items to packs with flexible configuration options.

Pricing structure:
Webkul Bundle Product will set you back $15 per month, with no additional transaction fees. A 7-day free trial is available to test the app's capabilities before committing.

Customization options:
Highly customizable bundle displays, including drag-and-drop design tools, let you showcase bundles in ways that match your store’s branding.

Integration capabilities:
The app integrates seamlessly with Shopify features like discount codes and third-party tools for marketing, analytics, and shipping.

Customer support:
Webkul offers phone and ticket-based support to guide merchants through setup and troubleshooting.

4. Bundlekit

Bundlekit

Bundlekit is a highly efficient bundling app designed for Shopify merchants who want simplicity and automation in managing their combo products. It’s perfect for businesses looking to streamline their bundling process without compromising on features or flexibility.

Key features:

  • Display multi-variant bundles as standalone products in your store catalog for a seamless shopping experience.
  • Real-time inventory syncing ensures accurate stock levels for both bundle products and individual items.
  • Easily fulfill multi-SKU bundles by adding individual item SKUs to orders for smooth 3PL processing.
  • No-code setup allows quick installation and effortless bundle creation with reliable performance.

Pricing structure:
Bundlekit offers a free tier for up to 50 monthly total orders, allowing merchants to explore its capabilities. The Growth 1 tier starts at $7.99 per month for up to 100 monthly total orders with no hidden fees. Pricing is based on the number of total orders per month.

Customization options:
Allows customization of bundle displays with clear savings indicators, making it easy to showcase the value of the offer to customers.

Integration capabilities:
Integrates with Shopify’s native features like checkout and inventory management. It also supports third-party apps for marketing and analytics.

Customer support:
Bundlekit provides fast and reliable ticket-based support to help merchants resolve any issues efficiently.

Best practices for optimizing your combo products

Maximizing the effectiveness of your combo products requires a strategic approach.

These best practices will help you create bundles that resonate with your customers and drive sales:

  1. Run A/B tests. Experiment with different bundle configurations, pricing strategies, and visual layouts to identify what drives the highest conversions. Small adjustments can significantly impact customer engagement and sales.
  2. Use psychological pricing. Offer bundles at price points that emphasize value while protecting margins. For example, pricing a bundle at $97 instead of $100 creates a perception of savings while maintaining profitability.
  3. Design visually appealing bundles. Ensure your bundle displays clearly show each component and emphasize the total savings. A visually compelling design boosts the perceived value of your offer. For instance, brands like Fenty Beauty prominently highlight savings on their popular bundles to attract buyers.
  4. Implement inventory management systems. Use tools that track stock levels across all bundle components. This prevents overselling and alerts you when key items are running low, ensuring a smooth shopping experience.
  5. Integrate bundles into your marketing strategy. Promote your bundles via email campaigns, social media, and limited-time offers. Highlighting scarcity or urgency – such as Only 5 bundles left! – can encourage immediate purchases.

By following these best practices, you can enhance your Shopify store’s bundling strategy, improve customer satisfaction, and boost your average order value.

Start boosting your sales with Shopify combo products app

Creating and managing combo products is a proven way to drive sales, increase average order value, and enhance the shopping experience on your Shopify store. Throughout this guide, we’ve explored the benefits of bundling, types of combo products, top Shopify apps, and best practices to optimize your strategy.

Combo products solve key challenges like inventory management, offering volume discounts, and simplifying the customer’s decision-making process. Apps like Combo Wise, Amplify, and Bundlekit provide essential tools to create visually appealing, automated bundles that save time and boost sales.

Now it’s time to take action. Install one of the recommended bundling apps and follow the steps to set up your first combo product. Test various configurations, highlight savings, and promote your bundles through marketing campaigns to see measurable results.

Transform your Shopify store today by implementing combo products that deliver value to your customers and drive consistent growth.

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