How to set up quantity pricing on Shopify
Did you know: a staggering 93% of consumers are more likely to make repeat purchases from retailers who offer good discounts while 80% of shoppers are more willing to try new brands that provide special offers. That's why you need Shopify quantity discounts.
Additionally, nearly two-thirds of shoppers have made unplanned purchases simply because they found a good discount.
Shopify, one of the leading ecommerce platforms, makes it easier for store owners to capture this buying behavior with built-in quantity pricing and bulk discount features. These tools are designed to incentivize customers to buy more, ultimately boosting your average order value (AOV) and fostering customer loyalty.
In this article, I’ll walk you through practical solutions for setting up Shopify quantity discounts using its native features, advanced third-party apps, and effective tiered pricing strategies. By the end of this guide, you’ll have a solid understanding of how to increase sales and improve your store’s performance.
Understanding Shopify quantity discount types and their benefits
Choosing the right type of quantity discount can significantly impact your store's success. Depending on your business model and goals, the following types of Shopify quantity discounts can help you engage customers and boost sales:
1. Tiered quantity breaks
Tiered discounts are often considered one of the most versatile and effective pricing structures for ecommerce stores.
Unlike standard quantity discounts, where the discount applies once a customer reaches a specific threshold, tiered discounts reward customers progressively as they buy more items. This type of discount structure is highly appealing because it creates multiple levels of incentive, allowing customers to save more as they purchase in larger quantities.
For example:
- Buy 3-5 items: Get 5% off your order
- Buy 6-9 items: Get 10% off your order
- Buy 10+ items: Get 15% off your order
Each level provides greater savings as the customer buys more, encouraging them to increase the size of their order to unlock additional discounts. This progression works well because it creates a win-win situation: customers feel motivated to buy more in order to receive a better deal, while the store benefits from increased sales volume and higher average order value (AOV).
2. Standard quantity discounts
This straightforward approach offers a fixed discount once a customer reaches a certain threshold, such as "10% off when you buy 5 or more”.
Its simplicity makes it ideal for businesses that want to run seasonal promotions, clearance sales, and first-time discount programs.
For example, if you're running a holiday sale, offering a quantity discount like "15% off when you buy 3 or more" can incentivize shoppers to stock up on popular items. Similarly, if you're clearing out excess inventory, a quantity discount or quantity-based combo deal like "Buy 5 for $50" can help move products more quickly.
The effectiveness of standard quantity pricing is largely driven by its psychological appeal. When customers see a discount for purchasing multiple items, they feel they’re getting more for their money. The idea of "getting something for less" is inherently attractive to shoppers and plays into the psychological principle of scarcity.
3. Volume purchase rewards
Volume purchase rewards are an excellent way to incentivize repeat business and nurture long-term customer loyalty.
These types of discounts are typically based on a customer’s cumulative purchasing behavior over a set period, rather than on individual transactions. For example, offering 20% off to customers who purchase 100+ units each quarter.
The benefits of offering volume purchase rewards are:
- Build long-term customer loyalty
- Encourage repeat purchases
- Create a more predictable revenue stream
Volume purchase rewards are often used in B2B settings, where high-volume purchasing is common, but they can also be adapted for B2C stores with loyal customers who tend to buy in larger quantities.
By offering these kinds of rewards, you create a mutually beneficial situation – customers feel valued for their repeat business and your store can rely on more predictable revenue.
Setting up quantity discounts with Shopify's native features
Shopify makes it easy to offer quantity-based discounts using its built-in features. There are two primary methods: basic discount codes and quantity rules with volume pricing.
Method 1: Creating basic Shopify quantity discounts
Here’s what you need to do to set up simple quantity-based discounts using Shopify's native discount feature:

Go to Discounts from your Shopify admin area and click the Create discount button in the top right corner.

You’ll see a pop-up prompting you to select a discount type. Choose either Amount off products or Amount off orders.

Next, set your discount parameters:
- Discount Code – This is the code customers will enter at checkout to avail the discount. You can enter one yourself or use the Generate random code option.
- Discount Value (percentage or fixed) – Choose either Percentage or Fixed, and enter the value.
- Minimum purchase requirements – This option lets you set minimum purchase requirements for customers to avail the discount.
- Eligibility – Who can avail the discount? All customers or specific customers/customer segments only?
- Maximum discount uses – Use this option to limit the number of times the coupon code can be used in total or once per customer.
- Combinations – Use this option if you want to combine the order discount with product discounts, order discounts, or shipping discounts.
- Active dates – Optionally, you can set the start and end dates and times for the discount.
Finally, click the Save discount button at the bottom of the screen.
This method is perfect for stores just starting out with volume discounts or offering occasional sales.
Method 2: Setting up Shopify quantity discount rules and volume pricing
Shopify allows you to create more granular quantity rules, which give you control over how customers can purchase your products.
More specifically, you can:
- Set minimum purchase requirements
- Define purchase increments (e.g. selling only in multiples of 6)
- Set maximum order limits
- Configure rules independently for each product variant
Here’s what you need to do to set up quantity rules in Shopify:
Navigate to Products → Catalogs in your Shopify admin. Select your catalog and click Manage → Manage products and pricing.

From the next screen, you can configure your rules. Hover over the Quantity rules column or the Volume pricing column for the product you want to set up a discount rule for.

You can set:
- Purchase increments. For example, requiring customers to buy items in multiples of 6.
- Minimum purchase quantity. Set how many items customers must buy to qualify for a discount.
- Maximum order limits. Set upper limits on order quantities to prevent overstocking.
It’s important to note that quantity rules apply to individual variants. For example, if you set a minimum of 5 for a t-shirt, customers must buy 5 of the same size and color combination e.g. 5 XL Red t-shirts.
And here’s how you can set up volume pricing:

- To set up volume pricing, navigate to the Volume pricing column in the same product management area.
- Click Add break to create price breaks.
- Set quantity thresholds and corresponding prices for each.
With volume pricing, customers receive automatic discounts as they purchase larger quantities. You can add up to 10 price breaks per variant, ensuring flexibility in your discount structure.
Advanced quantity pricing using Shopify apps
While Shopify's native features work well for basic discount needs, there are certain limitations.
To name a few:
- Availability. Volume pricing is still in early access and only available to select Shopify stores.
- B2B compatibility. The B2B feature is exclusive to stores on the Shopify Plus plan, and volume pricing can’t be combined with B2B discounts or scripts. This means that if you’re running a B2B store, you’ll need to choose between these features.
- Variant-level management. Quantity rules must be applied individually to each product variant. There’s no way to apply rules across an entire product at once.
- Script interactions. Quantity rules are applied before any scripts run, which can cause validation issues at checkout.
- Basic discount limitations. Standard discount codes require exact quantity matches and don’t offer maximum item limits.
For many stores, third-party apps offer more flexible and advanced discount options to overcome these limitations. The platform's app ecosystem offers various solutions, each integrating seamlessly with Shopify's native checkout process.
Further reading: These are the best products to sell on Shopify.
Let’s look at some of the best apps for implementing Shopify quantity discounts.
1. Dealeasy

Dealeasy is a popular Shopify app that helps store owners create and manage quantity-based discounts.
At its core, it's a powerful tool that automatically applies discounts when customers buy in large quantities. This can help you increase AOV through various pricing incentives.
It offers several unique features:
- Create up to five automatic discount tiers
- Set up quantity breaks for bulk purchases
- Offer free shipping thresholds and free gifts with purchase
Simply put, Dealeasy makes it easy to set up dynamic pricing and discounts without the need for manual intervention.
Price: Free to install. Additional charges may apply.
2. VolumeBoost

VolumeBoost is another excellent app for creating quantity pricing strategies tailored to different customer segments. This app helps Shopify merchants implement targeted discount campaigns that can be customized for different customer segments.
It offers the following key features:
- Create different pricing tiers for various customer groups
- Enable discounts for specific countries or regions
- Add discount coupon boxes directly to the cart
- Display targeted savings alerts in the cart
This app is ideal for stores looking to create customized pricing strategies that can be adjusted to meet the needs of different shoppers.
Price: Free plan available. Free trial available.
3. Quantity X

Quantity X focuses on combining quantity discounts with strategic upselling to maximize AOV throughout the customer journey.
Its features include:
- Set up BOGO (Buy One Get One) offers
- Flexible quantity-based discounts and amount-based thresholds
- Customizable discount widgets for a personalized experience
This app helps boost sales by offering customers attractive discounts while encouraging them to add more products to their carts.
Price: $9.99/month. Free trial available.
Best practices for creating profitable discount strategies
When creating quantity discount strategies for Shopify, the goal is to maximize the impact while protecting your profit margins.
Here are some best practices to consider:
Structure your tiers strategically
Start with a modest discount (e.g. 10-15%) for smaller quantities, and increase the discounts gradually to encourage larger purchases. The key is to keep your tier structure simple and easy to understand.
A clear structure like "Buy 5 get 15% off, Buy 10 get 25% off" helps customers understand exactly what they stand to gain, leading to increased sales.
Protect your margins
Before implementing any quantity discount in Shopify, calculate your profit margins carefully.
Ensure that your discount structure doesn’t eat into your profits, and set minimum thresholds that maintain profitability at each tier level. If certain tiers aren't performing, adjust them based on your data.
Segment your Shopify customers
Different customers have different buying patterns and price sensitivities.
VIP customers may appreciate deeper discounts, while occasional buyers might respond better to introductory offers or entry-level volume deal. You can create VIP-exclusive volume discounts for your best customers, and consider special quantity or volume discounts for B2B buyers.
In addition to this, you should use purchase history to inform your targeting – customers who regularly buy in bulk might appreciate deeper discounts on larger quantities, while occasional buyers might respond better to entry-level volume offers.
Start boosting your sales with smart Shopify quantity pricing today
It’s no secret that consumers favor retailers who offer good discounts. Implementing quantity pricing on Shopify is a powerful way to drive higher sales and improve customer loyalty.
Whether you’re using Shopify’s native features for basic quantity rules or leveraging third-party apps like Dealeasy, VolumeBoost, and Quantity X for more advanced functionality, the tools are available to help you succeed.
Start using quantity discounts today and watch your ecommerce business grow by offering value to your customers while increasing your average order value.