How to set up bulk discounts in Shopify

How to set up bulk discounts in Shopify

Are you struggling to move slow-selling inventory or boost your store’s average order value? Offering attractive volume discounts can help you achieve both goals while gaining a competitive edge.

Volume discounts incentivize customers to buy more, driving up sales and reducing excess inventory.

While Shopify allows you to create and manage discounts manually via the Discounts page, its native platform comes with certain limitations.

For instance, Shopify only supports up to 25 active automatic discounts, which can become a roadblock for merchants with large inventories or complex pricing needs. Additionally, manually creating discount codes for multiple scenarios can be time-consuming and prone to errors.

Fortunately, third-party Shopify apps provide a smarter solution, automating and streamlining the process of creating and applying bulk discounts.

In this guide, we’ll explore Shopify’s volume discount capabilities, review the best third-party apps for advanced discount management, and walk you through actionable steps to enhance your discount strategy.

Understanding Shopify bulk discounts

Volume discounts are a powerful strategy to encourage customers to purchase larger quantities by offering better prices as they buy more. In simple words: the more you buy, the more you save.

This approach serves multiple business benefits:

  • Increase average order values (AOV). Incentivizing bulk purchases raises the total amount customers spend at your store.
  • Clear excess inventory. Discounts on higher quantities help move slow-selling or surplus stock. For example, offering bulk discounts on winter apparel at the end of the season helps clear space for spring collections.
  • Build customer loyalty. Offering better value through bulk deals creates a positive shopping experience for customers.
  • Reduce fulfillment costs. Fewer, larger orders minimize per-order shipping and handling expenses for businesses.
  • Compete in wholesale markets. Volume discounts cater to B2B customers who regularly buy in bulk.

2 types of volume discounts

There are two main types of Shopify bulk discounts – quantity-based discounts and tiered volume pricing. Let’s explore both:

Quantity-based discounts

A Shopify bulk discount reduces the price when a specific number of items are purchased. For example, Buy 5 shirts, get 10% off is a quantity-based discount offer. These are often presented as a combo offer, for example "By 2 shirts for $25".

This strategy works especially well for products customers buy in multiple variations, such as t-shirts in different colors or sizes, or items that are commonly purchased in bulk, like socks or reusable water bottles.

Check out our tutorial on How to set up quantity pricing and bulk discounts on Shopify for step-by-step instructions.

Tiered volume pricing

With tiered pricing, different discounts are applied at different quantity thresholds. In other words, discounts increase as customers buy more. Here’s an example of tiered volume pricing:

  • 1-5 units: Regular price ($20 per unit)
  • 6-10 units: 10% off ($18 per unit)
  • 11+ units: 15% off ($17 per unit)

This structure is particularly effective for B2B or wholesale customers who regularly buy in bulk and expect bulk discounts.

Shopify’s limitations

While Shopify’s built-in discount features support basic volume pricing, they may fall short for stores with more complex needs. Some of the most common challenges that come up include:

  • Lack of automated tiered pricing
  • Limited discount combinations
  • No advanced scheduling or targeting options
  • Minimal analytics for performance optimization

The good news is that third-party apps overcome these limitations, providing automation, flexibility, and insights to help merchants maximize the benefits of volume discounts.

The best Shopify bulk discount apps

Shopify merchants have access to a variety of apps designed to simplify and enhance bulk discount management. Each app offers unique features to suit specific business needs, from creating tiered pricing structures to offering wholesale discounts or automating marketing campaigns.

In this section, we’ll explore the strengths of the top-rated Shopify bulk discount apps and how they can transform your store’s discount strategy.

Bulk Discounts Now

Bulk Discounts Now

Bulk Discounts Now is a powerful tool for Shopify merchants looking for flexible discount structures across collections.

This app allows you to set percentage discounts (e.g. 10% off) or fixed-amount discounts (e.g. $10 off) based on the quantity purchased. Its integration with Shopify's native currency converter and AJAX carts also makes it ideal for international stores.

One standout feature is its customizable discount table, which clearly displays discounted pricing options on product pages, helping customers understand the value of purchasing in bulk. Additionally, the app is mobile-optimized to ensure a seamless shopping experience across devices.

Pricing is based on your subscription level. For Shopify Standard users, pricing starts at $19.95 per month, offering excellent value for its robust features.

Discounty

Discounty

Discounty is an excellent choice for merchants who want to combine bulk discount functionality with visually engaging marketing tools. This app excels at time-sensitive promotions, featuring a built-in countdown timer to create urgency and encourage quick purchasing decisions.

With Discounty, you can set up tiered pricing structures, such as Buy 2, get 10% off and showcase these discounts through customizable widgets and eye-catching sales badges. Its visual marketing features ensure your discounts grab attention while reinforcing the value of buying in bulk.

Discounty offers a free starter plan, with premium features available in plans up to $39.90 per month.

Wholesale Pricing Discount

Wholesale Pricing Discount

Wholesale Pricing Discount (WPD) is a powerful solution tailored for B2B operations and stores managing wholesale pricing. This app enables you to create customer group-specific pricing tiers, making it easy to offer tailored volume-based discounts. You can set both percentage-based and fixed-amount discounts while taking advantage of features like minimum order quantities to enforce wholesale requirements.

The Wholesale Pricing Discount app is especially valuable for merchants who serve B2B customers or both B2B and B2C customers, as it allows for separate pricing structures and ensures seamless management of mixed customer bases.

Pricing starts at $24.99 per month for the BASIC plan, with additional tiers available for more advanced features.

Bulk Discount Code Bot

Bulk Discount Code Bot

Bulk Discount Code Bot is the go-to app for merchants running large-scale marketing campaigns. It simplifies the process of generating and managing thousands – or even hundreds of thousands – of unique discount codes at once. The app features built-in filtering to eliminate unwanted characters and ensures clean, error-free code generation.

Users can preview codes and estimated generation times before finalizing, offering complete control over the process. Generated codes can be exported to CSV files, making them ideal for email marketing, loyalty programs, or promotional campaigns.

You can get started with the Bulk Discount Code Bot app for free with up to three discount sets, or upgrade to the Unlimited plan for $19 per month.

Comparison table of Shopify bulk discount apps

App Name Key Features Price Points (as of 2025)
Bulk Discounts Now Flexible discount structures, integrates with Shopify's currency converter and AJAX carts, mobile-optimized discount table. Starts at $19.95 per month (based on Shopify plan)
Discounty Combines bulk discounts with urgency features (countdown timer), customizable widgets, and sales badges. Free starter plan; premium plans up to $39.90 per month
Wholesale Pricing Discount Ideal for B2B setups, customer group-specific pricing tiers, volume-based discounts, and minimum order quantities. Starts at $24.99 per month (Basic plan)
Bulk Discount Code Bot Mass discount code generation, built-in filtering, export to CSV for marketing campaigns. Free for 3 discount sets; Unlimited for $19 per month

Start boosting Shopify sales with bulk discounts today

While the platform’s native bulk discount features offer basic functionality, Shopify store merchants with larger inventories or complex pricing structures often need more advanced solutions. Implementing a bulk discount strategy with the right tools can help streamline your discount management process and increase average order value.

Advanced apps like Bulk Discounts Now, Discounty, and others we listed in this guide integrate seamlessly with your Shopify workflow, offering flexibility, automation, and customization to meet your unique business needs. These tools simplify the creation of volume discounts, tiered pricing, and customer-specific offers while providing advanced features like analytics, targeting, and scheduling.

Investing in a robust discount management solution saves you time and helps enhance the shopping experience for customers, driving higher sales and fostering long-term customer loyalty.

Take the next step by evaluating your current discount strategy, identifying gaps, and choosing the tools that can help you unlock your store’s potential with effective bulk discount strategies.

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