How to customize add to cart button in WooCommerce

July 22, 2021

WooCommerce add to cart button plugin

The add to cart button in WooCommerce is one of the most important elements of your online store. Customers click it to add products to their cart. Without a WooCommerce add to cart button, you would get no sales!

Here’s the deal: it’s important to customize the add to cart button in WooCommerce to best fit the products you sell. For example:

It all depends on the type of products you sell and the customer journeys you want to create.

By customizing the add to cart button in WooCommerce, you can deliver better user experiences and optimize user flows on your online store.

With this in mind, keep reading to learn how you can customize the WooCommerce add to cart button in a variety of different ways.

Replace the WooCommerce add to cart button with a checkbox

If you sell dozens of products in WooCommerce, you might want to make it easier for customers to buy multiple products at once. This is especially true for wholesale stores and stores that sell grocery items.

Checkboxes
Use the WooCommerce Product Table plugin to replace the add to cart button with a checkbox

One way to replace the WooCommerce add to cart button with a checkbox is by using our WooCommerce Product Table plugin.

WooCommerce Product Table lets you list products in a flexible table with a ‘Buy’ column. There are options that let you have a separate add to cart button for each product, replace the add to cart buttons with a multiple-select checkbox, or both! You can add product tables to your main shop and category pages, or create separate pages listing products with WooCommerce add to cart checkboxes.

WooCommerce Product Table Plugin
The easiest and most flexible way to list products with add to cart buttons and checkboxes.

The checkbox adds an ‘Add selected to cart’ button above and/or below the table. This way, customers can quickly tick all the products they want to purchase and add them to their shopping cart at once.

Add variation dropdowns and quantity fields to the add to cart button

Normally, WooCommerce displays add to cart buttons on the main shop page and category pages. However, it doesn’t display variation dropdowns or quantity pickers. This causes several problems:

  • For simple products, clicking the add to cart button will only add a quantity of 1 to the customer’s shopping cart. This can hurt your average order value by adding friction and discouraging customers from buying larger quantities. Think of it this way: if customers want to purchase a dozen units of a product from you, they have to click the add to cart button 12 times!
  • On the flip side, for variable products, the add to cart button changes to a ‘Select options’ button. This button links to the single product page for the variable product. In other words, customers have to click through to a separate page to choose their variations for each product. This slows down the buying process and can increase your bounce rates.
WooCommerce default shop page
The default WooCommerce add to cart buttons on the Shop page make it difficult to buy simple or variable products

The solution is to use the WooCommerce Product Table plugin to replace the standard product grid on the main shop page and category pages with a table. The table has variation dropdowns, quantity pickers, and add to cart buttons (and/or checkboxes):

Variation dropdowns
WooCommerce Product Table brings the full add to cart experience to your main shop pages

Show WooCommerce add to cart buttons in a quick view lightbox

You can also make your WooCommerce add to cart buttons more accessible by showing them in a quick view lightbox. As with the Product Table plugin that we discussed in the previous section, quick view lets customers choose quantities and options from the main Shop page. You can easily add it by installing our WooCommerce Quick View Pro plugin.

Quick view buttons

The plugin adds quick view buttons wherever you list products in your store. When a customer clicks on a quick view button, it displays product information, quantity pickers, variation dropdowns, and an add to cart button in a lightbox.

Quick view lightbox

This makes it much faster for customers to add products to the cart than visiting the single product page. And, when a customer closes the lightbox, they remain on the page they were on before they clicked the button. So, it’s easier for them to add more products to the cart instead of checking out straight away.

WooCommerce Quick View
The quick and easy way to speed up shopping.

Customize the WooCommerce add to cart button text

Our free WooCommerce Custom Add to Cart Button plugin lets you change the add to cart button wording or add an icon to the left of the text in the button. You can change the add to cart button text to anything you’d like.

Buy now buttons

For example, you might use a more persuasive call to action like ‘Buy Now’. Or, if you sell registrations for online courses, you could change it to something that makes more sense considering the context such as ‘Book Course’.

Depending on your target customers, you might want to re-word the add to cart button to something else. For example, stores in the UK often reword the add to cart button to ‘Add to Basket’.

Change add to cart button text

Here’s what you need to do:

  1. Install the WooCommerce Custom Add to Cart Button plugin on your WordPress site.
  2. Go to AppearanceCustomizerWooCommerceAdd to Cart from the admin panel.
  3. Enter the custom text in the Add to cart text field.
  4. Click the Publish button to continue.

Once you change the add to cart button wording or add an icon, the changes will reflect across all of the add to cart buttons in your online store. This includes any add to cart buttons you are listing using shortcodes or other plugins such as WooCommerce Product Table or WooCommerce Quick View Pro.

Replace the WooCommerce add to cart button text with an icon

As mentioned above, you can use the free WooCommerce Custom Add to Cart Button plugin to remove the add to cart text from the button and replace it with a cart icon.

Icon only add to cart buttons

This is particularly useful for quick, one-page order forms where you have an add to cart button for every product and want to save space. So, instead of a button that says ‘Add to Cart’ you can display a cart icon.

Display icons

Here’s what you need to do:

  1. Install the WooCommerce Custom Add to Cart Button plugin on your WordPress site.
  2. Go to AppearanceCustomizerWooCommerceAdd to Cart from the admin panel.
  3. Tick the Show add to cart icon option.
  4. Tick the Hide the add to cart text option.
  5. Click the Publish button to continue.

Display add to cart buttons anywhere on your website

With WooCommerce, you can insert add to cart buttons anywhere on your website. This way, you don’t have to rely on the standard WooCommerce pages alone.

For example, you can insert add to cart buttons into blog posts or other pages. Check out these handy WooCommerce product shortcodes for more information.

You can also use Gutenberg shortcodes to insert products (with add to cart buttons) in pages and blog posts. For example, you can create a page of your best-selling products.

Customize add to cart buttons today

It's essential to customize the WooCommerce add to cart buttons to fit the type of products you sell. There are lots of easy ways to do this:

And for the best possible results, you can use all these options together! 

By upgrading the standard call to action with something that’s more suited towards the products you sell, you can make it easier for customers to buy from your store. The end result: Happier customers, and more sales for you!

WooCommerce Product Table Plugin
The easiest and most flexible way to list products with add to cart buttons and checkboxes.

Now you know how to customize add to cart buttons in WooCommerce in a variety of different ways. Hopefully, now you’re in a good position now to take the next steps. Are there any other ways you'd like to customize the buy buttons? Please leave a comment below.

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