
Andrew Ellis Art sells high-end wildlife prints created by world-renowned artist Andrew Ellis, whose bird of prey paintings are particularly popular in the UAE and Qatar. When customer demand for framed prints grew, the company needed a way to showcase framing options visually on their website.
The challenge: displaying frame choices effectively
For years, Andrew Ellis Art shipped unframed, rolled prints worldwide. However, customers increasingly requested framing services. Richard Netherclift, who manages the website through his design agency, faced a specific challenge: standard WooCommerce couldn't display framing choices in the visual, user-friendly way needed for luxury art products.
"We knew that WooCommerce wouldn't allow the flexibility to show the frames and for people to choose the frames very easily," Richard explained. After partnering with Andrew's Scottish framer to handle framing and dispatch, they needed a solution to showcase different frame styles visually.
The solution: WooCommerce Product Options
Having used Barn2 plugins successfully before, Richard chose WooCommerce Product Options. The plugin enabled them to display framing choices as variations with sub-variations - all shown visually on product pages.
You could drill down if someone picked a certain frame, then we could actually offer another set of variations on top of that and show it visually, which was very important to us.
Richard Netherclift, Web Designer

The results: impressed partners and easier setup
The implementation impressed Andrew's Scottish framer so much that he wants similar functionality for his own website. After trying cheaper alternatives, Richard returned to Barn2: "Your plugins are probably a little more expensive than most people are used to paying, but they are well worth the price. It just made my life much easier."