How to set product prices based on quantity in WooCommerce
No doubt, every eCommerce store owner wants to enjoy higher profit margins and larger purchases. One proven way you can achieve this in your store is to offer WooCommerce quantity-based pricing..
Product pricing is an important aspect of any business, whether online or offline. Do you want to reward customers to buying larger quantities, sell wholesale products online, or move your inventory faster? Then you need the best WooCommerce quantity-based pricing plugin. This can help you boost your average order value and generate more revenue.
The logic here is simple. Shoppers are incentivized to buy more when the product cost per unit decreases as the number of items increases. That's because they get better value for money. Common use cases for this pricing strategy include wholesale stores, seasonal promotions, clearance sales, and product bundles.
For example, you can offer a 5% WooCommerce quantity discount to a customer buying 15-24 units of a product. At the same time, you can offer another customer a 10% discount for buying more than 25 units. In the end, this is excellent for your profit margins and conversion rate.
So, you're probably wondering, "How do I change price based on quantity in WooCommerce?"
Very simple! All you need is a powerful WooCommerce plugin: WooCommerce Discount Manager. In this article, I'll show you how to use this discounts plugin to set up a WooCommerce discount based on quantity in minutes. The process is very straightforward and requires zero coding or shortcode.
Let's get to it!
How do I add price by quantity in WooCommerce?
The fastest way to set WooCommerce product prices by quantity is to use WooCommerce Discount Manager. This powerful WordPress plugin helps stores create and manage WooCommerce dynamic pricing rules for their products.
Most importantly, this WooCommerce quantity-based pricing plugin lets you apply tiered pricing rules to customer carts automatically. Even better, you can use it to display pricing tables. This makes a larger purchase more compelling for the buyer.
The tool is highly flexible. It supports different types of advanced pricing rules, even beyond WooCommerce quantity-based pricing. Among other options, you can configure location-based, time-based, and product-based WooCommerce quantity discounts. Let's take a look at some interesting features that are included.
Key features
- Configure flexible quantity discountsDiscount Manager has arguably the most extensive options when it comes to quantity-based pricing. You can choose to apply quantity discounts to products store-wide. Alternatively, you can include or exclude certain products, specific categories, and tags from these discount rules. The discount can either be a percentage or a price discount. It also supports user role-based pricing, unique pricing for individual customers, and time-based WooCommerce quantity discounts.
- Display quantity table on product page Enable quantity tables and display them on product pages. This works in both desktop and mobile views. You can also choose between a horizontal or vertical layout and add table headings of your choice. Decide whether to position the table before or after the "Add to cart" button or before or after the excerpt. The plugin also uses an elegant interface.
- Combine WooCommerce quantity-based pricing with other rulesThe quantity-based pricing plugin offers lots of other pricing rules. From Buy One Get One (BOGO) deals to event sales, coupons, gift products, and free shipping, you have all you need to get more sales. When you're using multiple rules, you can also set a priority order.
- Integrate with other plugins and themesThe plugin is fully WooCommerce and WordPress compatible. First, it works well with page builders like Elementor, and virtually any WordPress theme. So, you can be sure your quantity tables will always look good on both desktop and mobile. It also works well with other Barn2 plugins, for example WooCommerce Product Table for displaying your quantity-based pricing rules right on the Shop page.
Setting up WooCommerce quantity-based pricing rules
Finally, it's time to set up our first WooCommerce quantity-based pricing rule.
1. Install the plugin
To add flexible WooCommerce quantity discount features to your store, first, get your copy of the plugin here. You'll receive a ZIP file and activation key in your email in the process.
Next, install and activate it on your WooCommerce website. You'll need to first go to Plugins → Add New → Upload Plugin. Upload the plugin's ZIP file to your WordPress website and click Install. After that, you can activate your license key in the setup wizard.
Now that the plugin is installed and active, you can start adding quantity based pricing.
2. Create a new WooCommerce quantity-based pricing rule
To create a new quantity-based price, navigate to Marketing → Discounts → Add Discount. Choose 'Bulk Pricing' from the list of discount types:
Next, fill in all the information for the quantity-based price. This includes:
- Choosing which products and categories it applies to (or just let it apply storewide).
- Making it available to all users, or individual users and specific user roles.
- Setting a start and end date, for example if you only want to offer WooCommerce price by quantity during your Black Friday sale.
- Now, you need to decide how the plugin will calculate the price based on the quantity of products. You get two options here:
- Individual products - Use this to offer discounts on individual items in the customer's cart. For example, if the discount is available on quantities over 10 then the customer must add 10 of the same simple product or variable product to get the deal.
- Total number of products in the cart - This is the most generous option. The plugin simply sums up the quantity of units of all the cart discounts. For example, you offer 50% off 15 or more items. A buyer then adds 4 units of Product A, 3 units of Product B, and 8 units of Product C to the cart. The total quantity of all the cart items is 15, so the discount applies.
- Next, it's time to set the actual quantity discount tiers. Here, you set the type of discount you want to apply to the selected product, and the quantity range this discount applies to. Remember, it can either be a percentage discount, fixed amount discount, or a new fixed price. You can add as many quantity ranges as you want and also apply different discount types to them:
Show a quantity-based discount table on the product page
Now you've set up quantity based pricing in WooCommerce, it's important to tell customers about it. WooCommerce Discount Manager provides 3 ways to do this, all of which you can set up on the 'Add Discount' page:
Display a table of pricing tiers
The clearest way to visualize the available discounts based on quantity is to display them as a table on the product page. To to do this, tick the "Display table of pricing tiers on product page" box. This will show the different prices per product depending on the quantity.
When you do that, it will look something like this screenshot:
Display other information about the WooCommerce quantity discount
In addition to (or instead of) the tiered pricing table, you can add some static information to display on product pages. This is a good way to add more flexible information about the WooCommerce quantity based pricing.
To do this, fill in the 'Product page content' field:
Feel free to use any fancy styles from your theme to display the information in boxes, add emojis, and so on.
The customer will see something like this on the front end:
Cart notice
Finally, you can also add some text which will appear at the top of the cart page when a WooCommerce quantity based discount has been applied. This is a nice way to reassure the customer that they're getting a good deal, helping to encourage them to complete the checkout:
Remember, I talked about being able to combine this pricing rule with other rules. Now, let's look at the other pricing rules briefly.
How do I set a minimum order quantity in WooCommerce?
Finally, one other thing you may want to do is set a minimum order quantity in WooCommerce. This can be very helpful for inventory management and maximizing profit. It often comes in handy in WooCommerce wholesale stores and when you need to offer bulk discounts.
The Discount Manager plugin doesn't let you do this as it focuses only on WooCommerce quantity-based pricing. Fortunately, there's an easy way out: use WooCommerce Quantity Manager. The WordPress plugin lets you set a minimum or maximum quantity and other advanced quantity rules.
To set a minimum order quantity, you need to first get your copy of WooCommerce Quantity Manager.
Once you've installed and activated the plugin, navigate to WooCommerce → Settings → Products → Quantity Manager. Use the plugin settings to either set a minimum quantity globally or assign one to specific products, product categories, or product variations.
You can also set a minimum order value here in your WooCommerce store's default currency. When you're done, click Save changes and you're good to go.
Sell more with WooCommerce quantity-based pricing
To round off, there are several ways your online store can benefit from WooCommerce quantity-based pricing. This highly effective strategy can help you boost sales, increase profitability, and move inventory faster.
Looking for an easy way to create a WooCommerce discount based on quantity? Then WooCommerce Discount Manager is your best bet. In this article, I've demonstrated how to use this plugin to price by quantity and even display the quantity discounts in a table.
The powerful allows not only allows you to customize your quantity-based pricing rules extensively. You can also use combine them with several other pricing rule types.
I hope this tutorial has proven helpful in setting up WooCommerce quantity-based pricing. But if you have any questions, kindly let me know in the comments section below.