Are you searching for a WooCommerce product page customization plugin to modify your store's product pages? Here are the top 10 plugins to consider, along with practical tips on how to get the most out of the WooCommerce product page.
The default WooCommerce product page is a decent starting point for eCommerce stores. However, it's far from being perfect and there's a lot that you can do to optimize it for your business.
Even minor adjustments like modifying the field types, changing the call-to-action (CTA) text, rearranging elements, or altering the layout can significantly boost your store's conversion rate and overall revenue.
I spent some time researching and testing out various WooCommerce product page customization plugins. In this article, I'll share the top ten plugins you should consider and several ways that you can successfully implement them on your WooCommerce site.
While there are numerous plugins that can customize WooCommerce product pages, I've shortlisted and covered only the top 10 that work for most stores. Each of these plugins gives you plenty of customization options, even if you're not familiar with HTML and other coding languages. Whether you want to add extra tabs or different types of option to your product pages, or something else, I've got you covered 🚀
Are you ready to customize your WooCommerce store's product pages? Let's jump into it!
Benefits of using a WooCommerce product page customization plugin
Customizing WooCommerce product pages isn't just about aesthetics; it's about enhancing its functions and tweaking it to work for yourbusiness. Here are the top benefits of using a WooCommerce product page customization plugin:
Higher conversion rates and average order value (AOV)
There are many ways to tailor your product pages' content, design, and layout to match your target audience's preferences and be more optimized and conversion-friendly. Simple changes like changing the types of fields, adding customer reviews, using relevant calls to action, and upsells and cross-sells can encourage customers to spend more, boosting conversion rates and average order value (AOV).
Better user experience (UX)
The default WooCommerce product page layout may not always be the best shopping experience. Depending on what you sell, you may need to rearrange product information in a more intuitive way. This can make it easier for shoppers to navigate through and quickly find what they need. Overall, this leads to higher customer satisfaction and repeat orders.
Lower bounce rates
One of the key reasons customers bounce from online stores is when they don't find the information they're looking for quickly. Customizing product pages to present relevant details like essential product attributes, pricing information, availability status, etc., prominently encourages shoppers to stay and complete their purchases.
Reduced cart abandonment rates
Upgrading product pages with features like zip code checkers and shipping calculators makes it easy for customers to check delivery-related information directly on the product page. This minimizes the chances of customers abandoning their carts due to unexpected costs during checkout.
Stand out from competitors
Most WooCommerce stores using the default product page layout look exactly the same. Using a WooCommerce product page customization plugin to create custom product pages allows you to differentiate your WooCommerce shop from competitors and reinforce your brand identity.
Tailor the shopping journey
Customization allows you to personalize the buying journey to meet the specific needs of your customers. For instance, if you run a store where customers can place orders for some products and request custom quotes for others. You can use a WooCommerce product page customization plugin to create separate product page layouts. This enables you to sell to different types of customers with one website and avoids confusing them.
10 best WooCommerce product page customization plugins
Every store is different. There is no universal 'perfect' way to customize stores' product pages. So, I've listed plugins that allow you to modify and optimize your product pages in various ways.
Each WooCommerce product page customization plugin uses a different approach to customize the product page, so feel free to mix and match them as needed to create product pages that work for your business.
WooCommerce Product Options - Bored of variation dropdowns? Add a wide range of other option types to the product page including checkboxes, file upload fields, text fields, and more.
Iconic Sales Booster - Grow your average order value by adding a range of upselling opportunities to the product page.
WooCommerce Customizer - Tweak a range of product page elements, such as the add to cart button text.
WooCommerce Discount Manager - Add custom pricing rules and discounts, and encourage customers to take advantage of the offers by displaying them on the product page.
WooCommerce Product Options lets you easily add extra fields and options to your product pages and create advanced product configurators with custom prices for each product.
Thousands of stores use WooCommerce Product Options to effortlessly personalize WooCommerce products and allow customers to choose extra options and add-ons while shopping on the product page.
Key features of this WooCommerce product page customization plugin
16+ field types: Add extra custom fields like checkboxes, radio buttons, text fields, file uploads, date/time selectors, etc., to your product pages.
Custom pricing: You can set flat fees, quantity-based fees, percentage increases or decreases, price by character count, or even create custom price formulas to tailor product pricing based on customers' selections.
Conditional logic: Display or hide product options dynamically based on customer choices and create a 'clean' and user-friendly shopping experience.
Product recommendations: Encourage upsells and cross-sells by offering related products, upgrades, installation services, product add-ons, free gifts, accessories, or extras right above the "Add to Cart" button on product pages.
Multiple sections: Re-organize product customizations into sections with headings and images for better presentation — handy for products that require configuration.
Examples of how to use WooCommerce Product Options
Jewelry stores: Use conditional logic to display extra fields, such as gift-wrapping options.
Furnishings store that sells made-to-measure curtains: Create a WooCommerce measurement price calculator.
Tech gadgets store that sells smartphones: Display additional accessories like earbuds, a charging kit, and memory cards as related products.
And more! Basically, if you want to let customers choose between different options of your products, then WooCommerce Product Options is the perfect solution. It's so much more flexible than using basic product variations.
If you need to display a lot of product details, you're probably better off organizing the information in multiple tabs on the product page.
WooCommerce Product Tabs allows you to add custom tabs with various types of content to your product pages. You can add text, images, audio, video, or shortcodes, and more.
You can use these tabs to display product specifications, instructions, galleries, size guides, downloads, FAQs, promotions, related products, and pretty much anything else! That's why it's the best tab manager plugin for WooCommerce.
Key features of this WooCommerce product page customization plugin
Unlimited tabs: You can create as many extra custom tabs as needed without altering the product page layout.
Custom tab visibility: Control where your extra tabs appear. You can add them on all product pages or selectively on specific products, categories, or tags.
Unlimited content options: It comes with a WYSIWYG editor. This lets you add multiple types of content, including text, videos, maps, and more.
Two different layouts: Select between horizontal or vertical tab layouts to match your store's design.
Advanced customizations: Add custom tab names and icons, select which tab should be open by default, and even use a simple drag-and-drop interface to rearrange tabs.
Examples of how to use WooCommerce Product Tabs
Create additional tabs with custom content and icons.
Want to tweak the design and layout of your WooCommerce product page?
WooBuilder Blocks lets you use customizable blocks — like those found in the native WordPress Gutenberg Block Editor — to tailor the format, content, and appearance of your product pages.
You can design your product pages exactly how you want from scratch in three ways. Use blocks, create custom templates, or choose from pre-designed options provided by the plugin to create your ideal product pages.
Key features of this WooCommerce product page customization plugin
Gutenberg block editor: Easily create any layout, add blocks, replace the page background color, and even hide elements like the sidebar, header, or footer.
Built-in elements and templates: It comes with pre-designed product templates and page elements. You can apply everything with just one click, such as 'Thank You' pages, 'Out of Stock' messages, 'Add to Cart' buttons, and Catalog mode.
Supports creation of custom product page templates: Apart from the built-in templates, you can create custom templates of your own to apply to multiple product pages.
Extra WooBuilder blocks: In addition to the default blocks within the Gutenberg editor, it comes with custom conversion-focused blocks like stock countdown blocks, A/B split testing blocks, and sales countdown blocks.
Multiple product types: Support for all WooCommerce product types, including standard, variable, grouped, and virtual Products.
Looking for a way to better showcase products with images and videos?
WooThumbs for WooCommerce lets you upgrade the default WooCommerce image gallery to either a carousel gallery layout or a modern stacked gallery layout to present product images better.
Additionally, you can upload product videos to WordPress, link to videos hosted on platforms like YouTube and Vimeo, embed other media sources such as Soundcloud or pages via an iframe, and effortlessly add product videos to your product gallery.
Key features of this WooCommerce product page customization plugin
More control over image settings: Modify various settings to upgrade the image browsing experience. For example, the position of the gallery thumbnails, transition effects, slider autoplay settings, zoom options, and image sizes.
Enhanced image lightbox: This lightbox plugin upgrades the product lightbox to let customers view product images in fullscreen mode. This creates a more immersive shopping experience.
Support for product variations and attributes: Assign specific images to product variations and attributes. This lets customers see the correct product images after they select different options.
Examples of how to use WooThumbs for WooCommerce
Product video embedded from YouTube.
Product video self-hosted on the same website.
Variable product with separate images for each variation.
WooCommerce Shipping Calculator lets customers enter their address details on the product page and confirm whether or not your store delivers to them, as well as delivery methods and costs.
Customers can enter multiple addresses as they prefer. With every new address, the plugin will automatically recalculate the shipping costs and show the updated information.
Key features of this WooCommerce product page customization plugin
Delivery area checker: Customers can enter their zip code in the shipping calculator widget. It will show them if your store delivers to their location or not.
Multiple shipping methods and costs: It shows all available options with their respective fees on the product page.
Custom locations: Choose from seven different places on the product page for the shipping calculator to appear.
Looks natural on product pages: It blends seamlessly with your WordPress theme. It automatically matches your website's styling, and you can further customize its appearance using CSS.
Quick setup: The plugin has an intuitive, user-friendly setup wizard that takes less than two minutes to configure, enable the shipping calculator, and select its location.
Examples of how to use WooCommerce Shipping Calculator
Place the shipping calculator above the 'Add to Cart' button.
Shipping costs are displayed directly on product pages
Customers can enter different shipping addresses, and the plugin will recalculate the shipping costs and automatically show the updated information.
Want to increase your store's sales and average order value?
Iconic Sales Booster is your secret weapon for using powerful cross-selling techniques to get customers to spend more in your store. You can use it to offer cross-sells on product pages, as soon as customers click the 'Add To Cart' button, and during and after customers' checkout.
In addition, it provides meaningful stats that help you track the performance of the checkout cross-sells. This makes it easy to find out what works and what doesn't so you can focus on high-converting offers.
Key features of this WooCommerce product page customization plugin
Add product recommendations to product pages: Create a 'Frequently bought together' section and add complementary products right below the 'Add to Cart' button on the WooCommerce single product page.
Show product recommendations right after customers add items to their carts: Create a 'Customers also bought' section and show a related products popup after customers add an item to their shopping carts. Customers can easily add these extra products to their cart from within the popup.
Add product recommendations to the cart page and checkout page: You can offer one-time deals to customers during checkout to increase their order value. Tailor the offer based on the contents of their cart or for all products.
Show one-click cross-sells after checkout: Present a post-purchase cross-sell offer immediately after a customer checks out. Customers can add the offer to their existing order with just a single click.
Use custom copy: You can customize the copy next to each product recommendation to make the offer more appealing and use discounts to entice customers to shop more.
Examples of how to use Iconic Sales Booster
Product page cross-sells, aka the "frequently bought together" products beneath the "Add to Cart" button.
Modal popup cross-sells that are displayed after customers add the main products to their carts.
Order Bump cross-sells above the "Place Order" button. Customers can add the offer by clicking the 'Yes! I want to add this offer to my order' checkbox.
WooCommerce Customizer is a free, lightweight plugin that allows you to customize button text and labels throughout your website. It adds a simple tab to your WooCommerce 'Settings' page within your WordPress dashboard that enables you to modify:
The Add to Cart button text.
Heading text for the "Product Description" and "Additional Information" tab.
Tax Label text
Sales badge text on the shop page and product pages
WooCommerce Discount Manager is a flexible plugin that lets you easily create various types of discounts to encourage customers to buy from your store. It lets you offer:
Flexible discounts like percentage discounts, fixed amount discounts, buy one get one free (BOGO), 3 for 2, 2 for 1, and more.
Category-based discounts to product categories or the entire shop with just a few clicks. For example, offer a 10% discount on all electronics during a Black Friday sale.
Quantity-based discounts depending on the number of items in the cart. For instance, offer a "Buy 2, Get 1 Free" promotion to encourage customers to purchase more.
Cart-level discounts with advanced discount rules that apply to the entire cart, like offering a 10% discount and free shipping for orders over $300.
Role-based discount promotions for specific user roles, like members of a loyalty program or customers who have reached a certain spending threshold.
Key features of this WooCommerce product page customization plugin
Dynamic messages: Showcase notices on the product page and in the cart. This informs customers about the discounts and promotions and encourages them to spend more to qualify for the offers.
Scheduled promotions: Set start and end dates for promotions and automate the process. This feature is convenient for events like new product launches, Black Friday, Christmas, or end-of-season sales.
Apply restrictions: Set rules to decide whether customers can combine multiple promotions or benefit from only one at a time during their purchases.
Customizable labels: Personalize the labels for the offers.
Modal window promotions: Promote special offers and discounts using modal windows that appear when users add specific products to their cart to encourage them to take advantage of targeted offers.
Examples of how to use this WooCommerce discount plugin
Display eye-catching information about your discounts
Even though the Customer Reviews for WooCommerce plugin doesn't directly modify the product page, it converts the default WooCommerce review section into a powerful conversion machine.
Customer Reviews for WooCommerce is a freemium WordPress plugin that automates the process of collecting and presenting reviews. Also, it showcases reviews effectively and enhances your product pages with a Q&A section. The free version of the plugin lets you create a basic review system, while the plugin's pro version lets you set up a complete review management system.
Key features of this WooCommerce product page customization plugin
Review reminder emails: You can automate or manually send review reminder emails to prompt customers to leave reviews for products they've bought. You can set a customizable delay for sending these reminders.
Aggregated review forms: Its aggregated review form allows customers to quickly review multiple products in one go. The review forms support ratings, images, and even discounts in exchange for reviews.
Integrates with WhatsApp: You can manually send review invitations via WhatsApp using the 'click to chat' integration.
Question and Answer (Q&A) feature: Add a Q&A section to your product pages. This lets customers easily ask questions about your products and receive answers.
Integrates seamlessly with Google Shopping: This integration helps you display star ratings in Google Shopping search results. Over time, this can significantly boost your visibility and clickthrough rate.
Import and export content: Easily import and export product reviews, including images and videos, from external sources or to create backups of your reviews.
Need to provide custom price quotes for your products or services?
YITH Request a Quote for WooCommerce lets you implement a "Request a Quote" system on your product pages. Instead of displaying prices and 'Add to Cart' buttons, this plugin allows you to showcase an "Add to Quote" button or link directly to your product pages.
Key features of this WooCommerce product page customization plugin
Create a quote request list: Customers can click the "Add to Quote" button to add products to their quote request list.
Support for variable products: Customers can add specific product variations to their quote requests.
Custom text and styling: You can modify the labels, text, style, and colors of the "Add to Quote" button to match your store's branding and create a more user-friendly experience.
Price and Add to Cart button control: Decide whether to hide prices and "Add to Cart" buttons on all products. This is ideal for wholesalers or retailers who prefer personalized pricing.
Separate page for the quote request form: Integrate the quote request form into any page of your website.
Which WooCommerce product page customization plugin will you use?
You don't need to be an advanced WooCommerce developer to create custom product pages that drive sales. Check out each WooCommerce product page customization plugin and how they can transform your product pages:
WooCommerce Product Options - Adds extra fields and options like date pickers, checkboxes, color swatches, and more.
