Boost sales with WooCommerce combo offers: A guide

Product combos are a great way to boost sales or offload slow-moving stock. In this detailed tutorial, I'll show you three strategies to offer WooCommerce combo products and how to promote them for maximum effectiveness.

There are several ways for WooCommerce stores to create combo offers. The most popular ones are:

• Free products, for example, buy one get one (BOGO) or buy two get two (B2G2) deals.
• Product bundles for a fixed price, for example, an electronics store can offer a washer and dryer deal for $500.
• Product bundles for a fixed discount, for example, a store that sells personal care items can offer a shampoo and conditioner set.

No matter the type of WooCommerce combo product you want to offer, this guide has your back.

To begin, we'll discuss how offering product combos can benefit your store. Then, I'll show you step-by-step how to create the top three types of combo offers — free products, fixed-price product bundles, and fixed-discount product bundles.

Plugins used in this guide:

• WooCommerce Discount Manager - A robust product combo plugin that lets you create various kinds of combo offers in minutes.
• WooCommerce Product Options - A powerful plugin to display products that are part of the combo offer on product detail pages.

Let's get started.

How product combos benefit WooCommerce stores

Offering product combos is a simple but effective way to increase your average cart size. After researching 600+ WooCommerce stores that sell product bundles, I discovered that combo orders have an average order value (AOV) of $298, 91% higher than the AOV of non-bundle orders ($156). 80% of these stores achieved higher AOVs on their bundle orders vs. non-bundle orders.

Bryce AdamsFounder at Metorik

Combo deals can significantly improve your WooCommerce store's bottom line. Here are some of the top benefits:

Increases average order values (AOV)

Product combos naturally increase the amount customers spend per transaction. Bundling relevant items together at a discount compared to buying each separately encourages customers to add more items to their cart to qualify for the savings.

Delights customers

Customers love feeling they’re getting a good deal. Product combos give them the opportunity to save money while purchasing products that complement each other. For instance, a store that sells skincare and beauty items could offer a primer, foundation, and concealer bundle. This not only meets the customers' needs in one go but also leaves them feeling pleased with their purchase.

Improves product discoverability

Combos help customers discover products they might not have considered before. Grouping related products together is a great way to introduce customers to items they might not have actively searched for. For example, a customer shopping for a laptop might not think to buy a laptop bag, but if it’s included in a combo, they’re more likely to consider it. This can lead to increased sales of products that might otherwise stay unnoticed.

Helps to move inventory quickly

Combo offers are an effective way to clear out slow-moving inventory from your WooCommerce store. Bundling less popular items with best-sellers encourages sales of products that would otherwise sit in your inventory. This is especially useful for seasonal items or products that are near their expiry date. For instance, let's say you sell footwear and you have a surplus of a particular style of shoes, you can bundle them with popular accessories like socks or shoe care kits to expedite sales.

Introducing the best WooCommerce combo products plugin

WooCommerce Discount Manager is the best plugin for creating and managing various kinds of combo product offers. From free products [like buy one get one (BOGO) and buy two get two (B2G2)] to fixed-price bundle deals, fixed discount bundle deals, and more.

It offers a smooth backend interface that takes minutes to configure. Simply select the type of combo product offer you want to create, specify the products to be included in the deal, define the applicable rules and conditions, and publish it.

It's super easy to use on the front end too. The combo offer will be automatically applied to every eligible purchase; customers don't even have to enter a discount coupon code on the cart page. Plus, you can add custom product labels (in addition to the default WooCommerce sale badge) to prominent places on the product page to ensure customers don't miss it.

WooCommerce Discount Manager's top features

WooCommerce Discount Manager is a comprehensive dynamic pricing and discount plugin. You can use it for various other kinds of discounts, including simple percentage discounts, bulk-quantity discounts, user-role-based discounts, and more. Check here for more details.

How to create product combos in WooCommerce

As mentioned earlier, the top three ways to offer combo products in your online store are free products, fixed discount bundles, and fixed-price bundles. Here, I'll run you through how to set up each one.

WooCommerce combo products offer 1: Free products

This combo product deal lets you offer free items with each order, like buy one get one free, buy two get two free...and so on. For this tutorial, I'll create a BOGO offer.

1. Create the discount offer

1. Add the WooCommerce Discount Manager plugin to your WooCommerce site.
2. From your WordPress admin, access Marketing → Discounts and press "Add New".
3. Select "Free products" from the pop-up menu, followed by "Create".
   

   

4. Add a name for the discount offer (for internal purposes only).

2.Add rules and criteria

1. "Which products?" - This specifies the products that are eligible for the offer. You can add all products or specific products and categories. If you picked "Selected categories" or "Selected products", you'll now get to select the specific items for the discount.
2. "Number of paid products required" - Mention the number of paid products customers must buy to be eligible for this discount. Here, I'll enter "1".
3. "Number of free products given" - Mention the number of free products customers will get. Here, I'll enter "1" too.
4. "How should the discount be applied?" - Decide whether the free product must be a like-for-like product or any product selected in the "Which products" field above.
5. "Applies to" - Mention who's eligible for the discount, whether all customers, specific roles or specific users.
6. "Availability" - Specify how long the discount offer is active, whether indefinitely or add start and end dates.
7. "Product page content" - Add text, images, shortcodes, and HTML to promote the deal on the product detail pages. For example, "Mega Sale: 🤑 Buy 1 Get 1 free offer on all T-shirts. No coupon code needed ✨".
8. "Content location" - Select from six different locations on the product page to display your custom message.
9. "Cart notice" - Include a special message on the cart page, for example, "🎉 Hey there! Just a heads up that we've applied the buy one get one offer to your order🎉"!
10. Click "Save" to finalize your buy 1 get 1 free offer.

WooCommerce combo products offer 2: Fixed price bundles

This combo product deal lets you bundle multiple items at a fixed price. For example, you can create a buy 5 beanies for $50 deal.

1. Add the WooCommerce Discount Manager plugin to your WooCommerce site.
2. From your WordPress admin, access Marketing → Discounts and press "Add New".
3. Select "Buy X products for a fixed price" from the pop-up menu, followed by "Create".

   

4. Add a name for the discount offer (for internal purposes only).
5. "Which products?" - This specifies the products that are eligible for the offer. You can add all products or specific products and categories. If you picked "Selected categories" or "Selected products", you'll now get to select the specific items for the discount.
6. "Quantity required for discount" - Set quantity requirement by defining the number of items customers need to add to their cart to get the discount.
7. "Fixed price" - Add the fixed price for the bundle.
8. "Applies to" - Assign user roles that can access this discount — whether it’s selected roles, users, or everyone.
9. "Availability" - Set the start and end dates to schedule the offer, or activate it immediately.
10. "Product page content" - Add text, images, shortcodes, and HTML to promote the deal on the product detail pages. For example, "Flash sale: 🤑 Buy 3 T-shirts for $100. No coupon code needed ✨".
11. "Content location" - Select from six different locations on the product page to display your custom message.
12. "Cart notice" - Include a special message on the cart page, for example, "🎉 Congrats! You've saved money in our sale - complete your purchase before midnight when the sale ends 🎉"!
13. Click "Save" to finalize your fixed-price bundle offer.

WooCommerce combo products offer 3: Fixed discount bundles

This combo product deal lets you bundle multiple items at a fixed discount. For example, you can create a buy 3 T-shirts get 20% off deal.

1. Add the WooCommerce Discount Manager plugin to your WooCommerce site.
2. From your WordPress admin, access Marketing → Discounts and press "Add New".
3. Select "Buy X products for Y discount" from the pop-up menu, followed by "Create".

   

4. Add a name for the discount offer (for internal purposes only).
5. "Which products?" - This specifies the products that are eligible for the offer. You can add all products or specific products and categories. If you picked "Selected categories" or "Selected products", you'll now get to select the specific items for the discount.
6. "Quantity required for discount" - Set quantity requirement by defining the number of items customers need to add to their cart to get the discount.
7. "Discount" - Specify whether you're offering a fixed or percentage discount. Then, enter the discount amount or percentage.
8. Decide whether you want the discount for all products or additional products above the required quantity.
9. "Applies to" - Assign user roles that can access this discount — whether it’s selected roles, users, or everyone.
10. "Availability" - Set the start and end dates to schedule the offer, or activate it immediately.
11. "Product page content" - Add text, images, shortcodes, and HTML to promote the deal on the product detail pages. For example, "Flash sale: 🤑 Buy 3 T-Shirts, get 20% off. No coupon code needed ✨".
12. "Content location" - Select from six different locations on the product page to display your custom message.
13. "Cart notice" - Include a special message on the cart page, for example, "🎉 Congrats! You've saved money in our sale - complete your purchase before midnight when the sale ends 🎉"!
14. Click "Save" to finalize your fixed-discount bundle offer.

Introducing the best plugin to display product combos in WooCommerce

Once you've created product combos on the backend, it's time to optimize how they're presented on the front end of your store.

So far, I've shown you how to use WooCommerce Discount Manager to display product labels that prominently promote the combo deals on product detail pages. However, there's still one thing left — displaying other products that are part of the combo offer. Customers still have to browse through your store to find and add them to their carts.

Enter: WooCommerce Product Options.

WooCommerce Product Options lets you display product combos with quick add-to-cart buttons right on the product detail pages. Here's a preview of how it'll look:

For example, let's say you sell electronic items and are offering a discount when people purchase smartphones and relevant accessories like ear buds, charging kits, and memory cards, you can include accessories as add-ons on the smartphone product page, and smartphones as add-ons on the accessories product pages. This does three things: (1) it draws customers’ attention to the product and the discount, (2) boosts conversions, and (3) improves the shopping experience.

To reiterate, WooCommerce Product Options' key purpose is to promote the product combos on the product detail page while WooCommerce Discount Manager creates and manages the discounts as described above.

Note: WooCommerce Product Options is a full-featured product options plugin. In addition to displaying product combos, it lets you add custom fields like checkboxes, color swatches, etc., to the product detail page and offer additional options for each product. Check out more details here.

How to display product combos using WooCommerce Product Options

1. Get the WooCommerce Product Options plugin.
2. In your WordPress admin, navigate to Products → Product Options.
3. Click on "Add group" to create a new group of products that are part of the buy one get one free or bundle offer on the product page.
4. Add a name to the "Group name" field.
5. Select "Show on specific categories or products" to handpick the products and categories to be displayed on the product detail page.

   

6. Tap "Add option" in the Options section.
7. Add a name for the group of products in the "Option name" field.
8. Select "Products" from the "Type" section.
9. Tick the "Select specific products" checkbox to manually pick products to display on the single product page (recommended), or choose "Select products dynamically" to let the plugin display relevant products from a specific category.
10. From the "Display choices as" dropdown, select "Products".
11. Write a brief, compelling description for the products.
12. Note: Make sure you don't tick the "Required" option.
13. Click "Save".

That's it. You've successfully added the new product combos to the product detail page.

You may also like: How to allow customers to make an offer in WooCommerce. 

Supercharge your sales with WooCommerce combo products!

Product combos are single-handedly responsible for doubling and tripling average order values and overall sales in many WooCommerce stores.

While WooCommerce doesn't enable you to easily create combo deals, these plugins can help:

• WooCommerce Discount Manager - An all-in-one discount plugin that lets you create virtually any kind of product combo deal, such as free products e.g. buy one get one (BOGO) deals, fixed-price product bundles, fixed discount product bundles, etc. It makes setting up and managing the deals super easy.
• WooCommerce Product Options - A powerful plugin that lets you display products that are part of the combo offer in prime locations on the product detail pages together with quick add-to-cart buttons. It highlights other products in the deal, increases conversions, and enhances the user experience (UX).

Get started with these plugins and offer combo deals in minutes!