Imagine a supermarket with no sections and no organization whatsoever. There are chips next to milk next to a mop next to a guitar. Wouldn't you just skedaddle out of there? Well, a WooCommerce online store without product filters is exactly like that!
The best WooCommerce products filter plugins help customers find products easier and faster. Adding personalized and relevant product filters to your store can automatically increase conversions and sales!
There are WordPress plugins out there that can make adding product filters a piece of cake. With so many options available, it can be difficult to choose the best option. In this post, we’ll reveal 10 of the best WooCommerce filter plugins for your online store.
We'll explore the different options and compare the top plugins to help you find the one best suited to your needs – an easy-to-use, feature-rich but no-nonsense product filter.
Why use product filters?
Product filters can help customers sift through hundreds and thousands of products and zero in on the ones that match their needs and interests.
Think of it this way: if customers have the option to narrow down their search, they'll be able to find the products they're looking for much faster. This means they can add them to the cart and proceed to the checkout page instead of spending hours browsing your product catalog.
In other words, filtering can improve the user experience, increase product views, and ultimately, boost conversions in your store.
10 best WooCommerce product filter plugins
Here, we’ll walk you through some of the best options available for filtering your WooCommerce products and enhancing the user experience on your online store.
If you’re in a hurry, you can look at the WooCommerce product filter plugins feature comparison table below:
- Barn2 WooCommerce Product Filter Pro
- Barn2 WooCommerce Product Table
- WOOF Products Filter for WooCommerce
- BeRocket WooCommerce AJAX Products Filter
- YITH WooCommerce AJAX Product Filter
- WooCommerce.com Product Filters for WooCommerce
- XforWooCommerce Product Filter for WooCommerce
- Themify WooCommerce Product Filter
- Premmerce WooCommerce Product Filter
- Etoile Ultimate WooCommerce Filters
|Choice of vertical or horizontal filters|
|Display products in an order form layout|
|Category, attribute, tags, rating & price filters|
|Custom taxonomy filters|
|‘In stock’ filter|
|‘On sale’ filter|
Keep reading to learn about each product filter plugin in more detail.
The WooCommerce Product Filter Pro plugin is the best WooCommerce product filter plugin for store owners. It lets you create individual filters for products and then structure them into groups.
This is easily the best WooCommerce products filter plugin. It has everything your customers need to find products quickly and easily:
- Filter by anything: categories, attributes, colors, tags, custom taxonomies, price, ratings, stock status, and on sale items.
- Multiple style options for each filter. Choose from dropdowns, checkboxes, radio buttons, or tag clouds/labels. You can even create more visual filters using images or color swatches.
- 2 filter layouts. Display filters above the list of products, or as sidebar widgets.
- Filter visibility options. Save space by optionally hiding filters until the customer clicks on them, or allowing users to toggle each filter open and closed. You can also display filters in a mobile-friendly slide-out panel instead of on the page.
- 2 filter modes: Filter products instantly using AJAX, or make multiple selections and click an 'Apply Filters' button.
- Quick and easy to use. You'll have filters up and running in less than 5 minutes!
One of the best features of the WooCommerce Product Filter Pro plugin is that it only shows valid and relevant filter options. For example, if you sell t-shirts and all blue t-shirts are out of stock, the Blue option won’t appear in the filters. This helps you deliver a good user experience and avoid disappointment for your customers.
This WooCommerce products filter plugin is easy for beginners to use, while also being developer-friendly and easy to customize. You can add different filters to different parts of your store, structured into groups to save you time.
The WooCommerce Product Table plugin offers a professional solution for displaying WooCommerce products in an attractive and responsive product table. This lets customers quickly add multiple products to their cart. At the same time, they can see important product information without clicking through to single product pages.
Filterable product tables are ideal for stores with large numbers of products. The product table view makes it much easier to find, compare and select products.
WooCommerce Product Table robust plugin comes with two (or three!) types of product filter:
- Filter dropdowns above the table. Add filter dropdowns for categories, tags, product attributes, or even custom taxonomies.
- Sidebar filter widgets alongside the table. These look like the filters that come with WooCommerce itself. You can add WooCommerce filter widgets for attributes, star rating, or price.
- Finally, you can get advanced filters by using WooCommerce Product Table together with WooCommerce Product Filter Pro. (Our #1 best WooCommerce products filter plugin featured above.) This gives you the best of both worlds as you get the benefits of the product table layout, with the most sophisticated product filters on the market.
WOOF - Products Filters for WooCommerce is a product filter plugin for WooCommerce. It lets you offer customers an easy way to filter WooCommerce products on your store by categories, product tags, products custom taxonomies, attributes, and price.
WOOF can be used anywhere on your website using a shortcode. You can display product filter options using dropdown menus, checkboxes, radio buttons, and a multi-dropdown menu. The AJAX filters let users quickly find the products they’re interested in without having to refresh the page.
The plugin offers some useful features, but is not as well coded or as nicely styled as most other WooCommerce filter plugins on this list. This means it doesn’t look very professional on the front-end of your WooCommerce site. It's also difficult to use in the back end. This filter plugin also has some missing advanced filter functionality - such as filtering products by SKU, color filters, image filters, quick search, and adding a meta filter to WooCommerce.
WooCommerce AJAX Products Filter is designed to effectively and easily filter products on your online store. It lets you create filters by product attributes, custom taxonomies, price, tags, and product categories.
The plugin lets you choose a layout for displaying product filters on your WooCommerce site. This means you can select from different layouts including sliders, images, and colors. Customers also don’t have to worry about reloading the page before ordering. The plugin automatically loads and orders page elements according to the user’s selected choices without refreshing the web page.
WooCommerce AJAX Products Filter is a popular plugin that offers some great features and a nice selection of different types of filters. However it’s missing some of the features you get in WooCommerce Product Filter Pro. These include advanced filtering options to display filters above the list of products, hide filters within toggles, filter by stock status, sale status, and create SEO-friendly filter URL's.
The YITH WooCommerce AJAX Product Filter plugin offers an easy way to let customers conveniently look for products. It helps make your WooCommerce site more user-friendly.
The plugin lets you set up powerful filters on your WooCommerce product pages. Customers can use the filters to decide what they want to see. The plugin lets you create unlimited sets of filters and display filters on custom WooCommerce pages.
The YITH WooCommerce AJAX Product Filter plugin is one of the better WooCommerce filter plugins available. This is because it has lots of features and a professional design. However, it does have some missing features such as choosing the order of filters or toggling filters open and closed to save space. You also cannot show filters as radio buttons or use color swatches with images to better identify textures or patterns. In contrast, WooCommerce Product Filter Pro has all of these features.
Product Filters for WooCommerce is a simple-to-use filter plugin that lets your customers easily find products on your online store.
The plugin offers AJAX functionality for displaying filter results and lets users filter products by categories, attributes, tags, taxonomies, prices, and stock status. It also lets you add adaptive filter options and product counts as well as adaptive product thumbnails.
It’s always nice to buy official extensions from woocommerce.com and this plugin claims to be developed by the team at WooCommerce rather than a third-party author, so this plugin is worth a mention.
However, it’s only rated 2.5/5 and users have reported many problems - despite it being the official WooCommerce filter plugin. Users claim that the plugin has compatibility issues and offers little to no customer support after you purchase the plugins. There are various performance complaints, which would be a problem if you have many products or slow hosting. The plugin is also presented very vaguely with a few screenshots and offers no demo. This way, it’s hard to know or tell what you’re buying.
The Product Filter for WooCommerce plugin lets you set up product filters on your WooCommerce site. Using the one-click product filter demos, you can quickly set up and start letting customers filter WooCommerce products on your online store.
It lets you display stock status filters for variable products on your WooCommerce store and you can also add product variation images. Users can filter products on your WooCommerce store thanks to AJAX support. This helps them quickly find what they’re looking for using the flexible filters.
The Product Filter for the WooCommerce plugin was originally published back in 2014. While it has been getting regularly updated and maintained, the plugin still uses older technologies and techniques behind the scenes. You will get more modern filters with a newer WooCommerce filter plugin like WooCommerce Product Filter Pro.
The Themify - WooCommerce Product Filter is a free plugin designed to make your WooCommerce store more user-friendly by creating product filters.
It uses modern AJAX technology to display live search results to customers who quickly need to find the products they’re interested in. The best part about Themify - WooCommerce Product Filter is that it lets you create a search form using a drag and drop builder. This is great if this is your first time creating one and you don’t know how to code.
This plugin is a great option for you’re looking for a free WooCommerce product filter plugin with no premium version that has a nicely designed filter on the front-end. However, it does have some usability issues in the back-end which explain the plugin’s 3.5/5 star rating. The documentation is quite good for a free WooCommerce product filter plugin.
The Premmerce WooCommerce Product Filter plugin offers an all-in-one solution for creating and managing WooCommerce product filters on your online store.
You can display all available product filters using a single widget and let customers filter the search results. Along with a built-in caching system, the plugin lets you display filters for product variations on your WooCommerce site.
The Premmerce WooCommerce Product Filter plugin is a robust plugin but lacks some functionality compared to other product filter plugins. For instance, you cannot add on sale, in-stock, or rating filters to your WooCommerce pages. In addition to this, you’re limited with SEO functionality which doesn’t let you create “clean” URLs for your WooCommerce product pages.
At the time of writing, this plugin was being advertised for sale and is likely to have been acquired by the time you read this. If you are considering this plugin then I recommend researching the new owner to make sure it is being maintained by a professional WordPress plugin company.
Etoile Web Design's WooCommerce Filters plugin lets you add flexible filters to WooCommerce product pages.
The sales page of the plugin suggests that is is very basic and is missing a lot of essential features. The documentation is also very sparse. As a result, I only recommend this plugin if you are willing to do a lot of investigation and customization yourself.
Tips and tricks to set up product filters
Here are some tips and tricks you can use to set up product filters in WooCommerce:
Use personalized filters instead of popular ones
Our first pro tip is to use personalized filters instead of using popular filters. The idea is to personalize product filters for the types of products you sell instead of using the same filters everyone else is using.
For example, let's say you sell pre-built computers, laptops, and computer parts. A gamer looking for a laptop would appreciate a filter for RAM or Processor. Similarly, if you sell clothes, your customers might be more interested in filters like Bestselling, Color, and Size.
Speak your customer's language
Avoid using complicated words and jargon when simple terms will do just fine.
For example, if you're selling the same dress in multiple colors, you might internally have them stocked with names like Cerulean or Mauve. However, it might be better to use the terms Blue-Green and Light Purple on the front-end for customers.
Show relevant filters
Customize your product filter settings to only display the filters that are relevant to the products in view instead of an exhaustive list of store-wide filters on every page.
Let's say you sell crockery. If a customer is viewing the Dinnerware product category page, they should only see product filters that are relevant to dinnerware. There's no reason to show product filters for drinkware, serving bowls, or table linens on the Dinnerware product category page.
Make sure the filters are easy to find
Since unseen filters are about as good as non-existent filters, it's important to make them as conspicuous as possible. Make sure your filter options are displayed so visitors can see them at first glance. You can display them in the sidebar or across the top of the page.
The best way to filter WooCommerce products
With so many options available, it can be challenging to choose the best WooCommerce product filter plugin. As a store owner, you want to choose one that fulfils your business requirements perfectly and lets you create more user-friendly WooCommerce product pages.
There are many plugins out there that do similar things but they may not have all the features of WooCommerce Product Filter Pro. Most importantly, the WooCommerce Product Filter Pro plugin lets you create customized, powerful product filters that will improve customer experience and, hence, conversions.