WooCommerce related products are a quick and easy way to boost sales. Whether your online store is brand new, or you've been a retailer for a while and are looking to expand, increasing revenue is probably on your mind.
However, with so many marketing strategies to choose from, it's hard to choose which ones to prioritize. By adding related products tables to your single product pages and other key areas of your site, you can start increasing revenue and free up time to work on other marketing techniques.
In this post, we'll explain what related products are and why they're useful. Then we'll show you 2 ways to add WooCommerce related products tables to your site. Let's dive right in!
Using WooCommerce related products to increase revenue
Related products are simply items in your store that are either upgrades or additions to other products. For example, if you sell bicycles, related products might include helmets, baskets, or even other bicycles with more advanced features.
Displaying related products on your site is useful for a few reasons. First, it's helpful for your customers. Related products can point them towards items they may need to supplement their purchases, but wouldn't have thought about on their own.
You can also use related products to cross-sell, by promoting items customers can use with the products they're already interested in. Similarly, you can up-sell your visitors – promoting more expensive versions of lower-tier products. Both of these strategies can help increase revenue significantly.
Today, I'm going to tell you about 2 WooCommerce related products plugins that make it easy to list products anywhere on your store:
- WooCommerce Product Table Provides an easy way to list related products in a table on any WordPress WooCommerce site. It generates customizable tables, which you can configure to list specific products of your choosing anywhere on your site - for example, within pages or posts. (Jump to Method 1)
- WooCommerce Quick View Pro When used with one of the built-in WooCommerce shortcodes, this plugins allows you to list products anywhere on your site complete with quick view buttons. (Jump to Method 2)
Method 1: Create a WooCommerce related products table (in 3 steps)
WooCommerce Product Table automatically generates a table that lists some or all the products on your site. You can use it to create quick tables or order forms that list WooCommerce related products.
For example, you can add your WooCommerce related product tables to individual product pages – as First Kitchens does for its replacement cabinet doors:
The owner of First Kitchens, Seth Alling, says:
Just what I needed
You can add the tables anywhere you like - product pages, normal WP pages, blog posts, and more.
Let's take a closer look at how you can list related products on your own Woo site.
The steps below will explain how to use WooCommerce Product Table to display related products anywhere on your site. We'll assume that you already have a WC store up and running.
Step 1: Install and activate the WooCommerce Product Table plugin
The first thing you'll need is the WooCommerce Product Table related products plugin. You can purchase it on our site, after which you'll be able to download a .zip file and receive your license key via email.
Then, head over to your WP site. If you navigate to Plugins → Add New, you'll see a button labeled Upload Plugin at the top of the screen. Click on it, and then select the WooCommerce Product Table .zip file:
Once the plugin has finished installing, select the blue Activate button. Then navigate to your Plugins list, and open the WooCommerce Product Table Settings page:
Enter your license key into the first field, then scroll down and click on Save changes. The plugin will now be ready to use.
Step 2: Customize your product table settings
One of the best things about WooCommerce Product Table is that you can customize it fully to meet your specific needs. On the Settings page, you'll find everything you need to modify your tables' style, content, performance, and functionality.
Styling your product tables
The first setting you'll see below the License key field is Table design. Here, you can determine if you'd like to automatically apply your theme's styling to your related product tables, or generate your own custom look:
Using your theme's default styling will help your tables blend in seamlessly, no matter where you list related products in your store. On the other hand, using custom styles will give you complete control over your tables' colors, fonts, and line widths.
Specifying your tables' content
The next area of the Settings page is crucial. Here you can specify what information regarding your WooCommerce related products will be visible in your tables. It's important that you include enough information to entice customers into buying, without overwhelming them.
First, list the columns you want to show in your table of related products. There are several to choose from, including product descriptions, categories, images, prices, Add to Cart buttons, and more:
Ultimately, it's up to you what information to include. In most cases, however, a product's name, short description, image, and price are key details that customers will want to see before making a purchase. Including them in your related products table – along with an Add to Cart button or quick-select checkboxes – will make for a quick purchasing process.
Improving your table's performance
WooCommerce Product Table's settings also include options for 'lazy loading' and caching, to help prevent your pages from slowing down. Long loading times can cause customers to abandon your site, so enabling these features may help keep them in your store for longer:
While large amounts of data – such as tables containing lots of related products – normally slow sites down, WooCommerce Product Table is designed to list products without causing your site to drag. So you're only likely to need this settings if your table includes hundreds or thousands of related products in a single table.
Adding advanced functionality to your related product tables
Finally, you may want to consider adding some other features to your tables that will streamline the browsing and purchasing processes for your customers. The next settings enable your customers to sort through the WooCommerce related products, to quickly view ones they're interested in:
Below that you can modify the Add to Cart column, if you added one in the previous settings. There are a few different features to examine here, but the most important are the Variations and Quantities options:
By including an Add to Cart button as well as variations and quantity selectors, you can turn your WooCommerce related products table into a miniature order form. This is a smart way to improve your chances of successful cross-selling, as it enables customers to add related products to their carts without leaving the current page. It's also a great option if you want to list variations instead of actual related products.
Finally, take a look at the Table controls settings:
These options enable customers to filter and search your tables, to easily find items they're looking for. If you're just listing a few related products in each table, we recommend hiding elements such as 'Page length', 'Search box' and 'Product totals', which are more suited to larger tables.
When you're done, remember to save your changes to the related products plugin settings page.
Step 3: Add your WooCommerce related products table anywhere on your site
With the WooCommerce Product Table settings configured, you're now ready to add your related products tables to your site. First, you'll have to decide where you want to list related products:
- Individual product pages are an ideal spot, for example the short or long description fields.
- Alternatively, you can add tables anywhere with a simple shortcode. Add them to normal pages, blog posts, widgets, and more.
Normally, you'll generate product tables by adding this shortcode anywhere on your site:
Select your related products
By default, this will generate a table of every single product on your site - not just related products. Instead, you can use categories, tags, product attributes, or custom fields to specify which products should be listed.
To do that, you'll need to add a qualifier to the shortcode. Choose which of these methods you want to use to select related products, and then use the corresponding shortcode (replacing "example" with the slug or ID of your category/tax/attribute):
- To list products from a single category, use
- This shortcode lists all products with the same tag:
- You can include all products with a specific attribute, using
- If you want to list products from custom fields, you can add
[product_table cf="field name:field value"]
If you want even more control over which items appear in your related products tables, you can list individual product IDs. First find the ID number of each product you want to list, and then use this shortcode:
Be sure to separate each ID number with a comma, but no spaces. This is a particularly handy feature, since most other WooCommerce related products plugins only let you list items by category, tag, or product attribute. With this option, you can fully customize which related products are listed in each table.
Can I display related products dynamically?
WooCommerce itself has a 'Linked Products' feature where you can select specific products to cross-sell and upsell alongside each product. You can find this in the 'Linked Products' section of the 'Edit Product' screen.
With a bit of custom coding, you can automatically retrieve the product ID's of the upsells or cross-sells and use them to populate the product table with these ID's. This is a developer-level task and if you don't know how to do this then we recommend posting a job on Codeable.
Here are some tips to get you started:
- Cross-sells are stored in the WordPress database as a meta field called:
- Upsells are stored in the WordPress database as a meta field called:
- The database ID's of the cross-sell and upsell products are stored as a comma separated list, e.g.: 34, 47
- You should add the product table shortcode to the single_product.php template in your theme or child theme, dynamically populating the 'include' option in the shortcode with the ID's of the cross-sell/upsell products.
Bonus - add quick view to your WooCommerce related products table
By listing your WooCommerce related products in product tables, you can show extra data about each product by choosing which columns to include. You can also configure the add to cart column to include quantity arrows and variation options.
But what if you want to show more information than you can realistically fit in the product table? Typically, you want people to add related products to the cart without leaving the current page. After all, you still want them to buy the product they're currently viewing! Quick view is the solution.WooCommerce Quick View Pro is WooCommerce's Product Table's sister plugin. It adds quick view buttons or links to the product table, allowing customers to learn more about each related product from a quick view lightbox. There's no need to leave the current page, and they can choose variations and add to the cart directly from the lightbox window.
It's the perfect way to increase your sales of related products.
Your finished table of related products
Now you've finished, have a look at your WooCommerce related products table. Tweak the settings until it's just right.
Your finished table should look something like this example. This screenshot lists related products in a 2-column layout within the main product description of a variable product:
Method 2: List related products anywhere, complete with quick view buttons
So far, we've talked about how to use WooCommerce Product Table to create a table or order form listing related products anywhere in your store. The table layout is ideal for many types of products - but what if you want to list products in a grid layout instead?
You can do this by using the WooCommerce Quick View Pro plugin with one of the shortcodes that comes with WooCommerce itself:
- The shortcode lets you list specific products anywhere on your site, for example in a blog post.
- WooCommerce Quick View Pro adds quick view buttons to the related products. Customers can use these to view more information and add to the cart from a quick view lightbox.
Adding quick view buttons to the default WooCommerce products shortcode is much more user-friendly than expecting people to visit a separate page for each related product. They can view the related product and add it to the cart without getting lost or being taken away to the page or post they were viewing. Everyone wins!
For full setup instructions, please see our tutorial on how to use the WooCommerce Products shortcode with quick view buttons.
Use Methods 1 and 2 together!
You can use WooCommerce Product Table and WooCommerce Quick View Pro on their own or combine them to get the benefits of both.
For example, for maximum results you can use product tables to list related products, complete with quick view buttons for faster buying!
Where to get the plugins
If you want your online store to succeed, increasing revenue should be a permanent fixture on your list of goals. WooCommerce related products are a simple way to cross-sell and up-sell on your site, without having to put in a lot of extra effort.
Do you have any questions about adding related products to your site? Ask us in the comments section below!