Complete Guide to Setting Up and Managing WooCommerce Email Notifications (2022)

January 14, 2022

Complete guide to setting up and managing WooCommerce email notifications

Want to set up WooCommerce email notifications for customer orders and send them to multiple recipients?

Improving email communication for your business is crucial for nurturing leads, enhancing customer service, and improving brand loyalty. The best way to do this is by using a WooCommerce email notifications plugin.

In this post, we’ll show you how to:

  • Set up the email notifications that come with WooCommerce itself.
  • Use WooCommerce email customizer plugins to add extra features, such as sending email notifications to multiple recipients with complete flexibility.

Why should you use email notifications for your WooCommerce site?

WooCommerce offers some basic email functionality out of the box. It automatically sends customers an email when their order moves from one order status to another.

Transactional emails are essential for communicating with customers about their order. For instance, customers will automatically receive an email notification for any processing order or when the order has successfully been shipped from your warehouse.

As a store owner, you also increase your business’s profitability by automating repetitive tasks such as sending customer order notifications. A WooCommerce email notifications plugin lets you automatically send order notifications to the appropriate contacts, your team members, and your suppliers. This way, everyone can stay in the loop and know what’s going on with the order.

Email notifications also play a huge role in protecting and recovering orders that would otherwise get lost. For instance, you will receive a notification when a customer cancels their order. This will prevent your team members from shipping out the order.

In addition to this, it helps stay in touch with leads and customers. This allows you to nurture them to convert and become a loyal audience for your business. Since you know more about customers’ behavior, you can work towards delivering better user experiences.

Email notifications also offer a great way for you to engage with your customers and keep them interested in your product offerings. Therefore, this results in more sales and helps you generate more revenue for your business.

How to set up and customize email notifications

As we have seen, WooCommerce out of the box lets you set up and customize email notifications for your online store. These include emails for new orders, canceled orders, failed orders, refunds, processing orders, completed orders, and more.

Here’s a quick tutorial describing how to configure the standard WooCommerce email settings:

WooCommerce email settings
  1. Install the WooCommerce plugin on your WordPress site.
  2. Navigate to WooCommerce → Settings → Emails tab from the WordPress admin panel.
  3. Click on the Manage button next to the email you want to edit and enter the recipient address.
  4. You can also customize Email sender options to customize to sender information and the Email template. Email sender options include “From” name and “From“ address.
  5. Click on the Save changes button to continue.

This is a pretty bare-bones email notifications system. Thankfully, there are lots of other ways you can improve your WooCommerce email and send advanced notifications.

What are WooCommerce email customizer plugins and why should you use them?

A WooCommerce email customizer plugin is a great way to make your email notifications more sophisticated. These plugins allow you to customize your emails in different ways - for example, to add additional email recipients to your customer order emails. This is useful especially if you have a team or you want to share the order details (like the order number, status, contents, or shipping class) with someone else.

However, with so many options available, it’s important to choose the right WooCommerce email customizer plugin. Let’s go over some of the best options available for WordPress websites:

#1. WooCommerce Multiple Email Recipients

WooCommerce Multiple Email Recipients offers an all-in-one solution for managing and customizing email notifications for your online store. This means that you don’t have to worry about manually forwarding WooCommerce order emails to customers on time or suppliers. Instead, the plugin does all the work for you.

The easy way to add multiple email addresses to WooCommerce
Fed up with manually forwarding emails? WooCommerce Multiple Email Recipients is the answer!

The WooCommerce Multiple Email Recipients plugin also lets you control and customize the recipients for all email notifications in your store. You can:

  • Store multiple email addresses per customerYou can select which email addresses of a specific customer you want to send notifications to as soon as they order from your WooCommerce site. You can also control the number of additional email fields and display them on the account or checkout page – no need to set up a separate contact form. This helps you offer a more personalized shopping experience that’s unique to your brand.
  • Include contacts such as the fulfillment center or the dropshipper in your list of email recipients. By sending new order notifications to the correct contacts automatically, they can ship the order with no manual input from you. WooCommerce Multiple Email Recipients lets you do this either globally or on a per-product or per-category basis.

The best part about the WooCommerce Multiple Email Recipients plugin is that it lets you choose which notification emails to send to the additional recipients. This is a great way to ensure that email notifications are automatically sent to the correct person, store, or supplier.

The WooCommerce Multiple Email Recipients plugin is also incredibly easy to configure and get started with. Here are step-by-step instructions explaining what you need to do:

Step #1: Install and activate the WooCommerce Multiple Email Recipients plugin

Get the WooCommerce Multiple Email Recipients plugin and install it on your WooCommerce site. Once that’s done, navigate to WooCommerce → Settings → Products and click on the Multiple email recipients link.

Enter your license key and click on the Check button to validate it.

Step #2: Configure plugin settings

You can set the number of customer email addresses allowed per customer using the text field next to Customer email addresses and enter the labels using the text fields below.

WooCommerce Mulltiple Email Recipients settings

Click on the Save changes button to continue.

To add the additional emails per customer, simply navigate to the user edit page and add email addresses to the text fields. The plugin also adds the fields to the account page and checkout page where customers can enter multiple email addresses themselves.

You can also choose which emails to send to the additional customer addresses. To do this, navigate to WooCommerce → Settings → Emails and select the email you want to add extra recipients to. This will give you a more detailed customizer page, compared to the default one:

Send email to multiple recipients

Step #3: Edit WooCommerce email templates

So far, we have learned how to send WooCommerce email notifications to multiple customer addresses. Next, we'll learn how to add extra recipients to the admin emails which notify you of new orders received.

Like before, navigate to WooCommerce → Settings → Emails and select the email you want to add extra recipients to. However, this time select an admin email rather than a customer email:

WooCommerce add order email recipients

You can set up multiple email recipients and send advanced notifications to specific recipients based on the product or category of the new order.

#2. YITH WooCommerce Email Templates

YITH WooCommerce Email Templates

YITH WooCommerce Email Templates is designed to customize the default emails in WooCommerce and give them a more professional look and feel. It works for both HTML and plain text email types. For example, you can add your store’s logo to the email header.

The plugin lets you style all default WooCommerce emails and gives you full control over how emails look to customers. You can start from four attractive pre-designed layouts including Default, Informal, Elegant, and Casual. In addition to this, you can also assign different templates for each kind of email and preview the template before finalizing it. It’s also a good idea to send a test email to a team member to make sure it looks fine in the inbox.

To sum it up, YITH WooCommerce Email Templates is a great plugin for changing the design of the built-in WooCommerce emails. The best part is that it’s fully compatible with the WooCommerce Multiple Email Recipients plugin by Barn2. This way, you can customize emails and add multiple email recipients for your emails using WooCommerce Multiple Email Recipients.

#3. YITH WooCommerce Coupon Email System

YITH WooCommerce Coupon Email System

The YITH WooCommerce Coupon Email System plugin lets you create custom WooCommerce coupons and send them directly to customers based on specific events. For instance, you can send a discount coupon if the customer exceeds a certain amount of new orders for a month or send a discount code to customers on their birthday.

This is a great way to build a loyal customer base and encourage them to make purchases from your store. Using the plugin, you can also send coupons to your customers after their first purchase, send coupons to newly registered users, or when users purchase a specific product from your store and let users redeem coupons on the checkout page of your WooCommerce site.

#4. Follow-ups

Follow-ups

Follow-ups is a WordPress plugin designed to create and manage engaging emails on your WooCommerce site. This lets you automate your marketing campaigns and gives you a better idea of customer behavior on your online store.

Creating an email with the Follow-ups plugin is as easy as writing a post. You can create email groups and group multiple tweets and emails together to enhance your email marketing campaigns.

Additionally, this plugin is great for sending customers on your WooCommerce site product-specific emails. For instance, you can send an additional email to customers after they purchase a specific product to receive extra information about the product. This could be set up instructions, product maintenance advice, or a link to a helpful blog post.

#5. Mailchimp & MailOptin

Mailchimp

Mailchimp is an all-in-one email marketing platform that offers one of the best solutions for creating and managing email marketing campaigns for your business.

MailOptin

You can use the MailOptin plugin to integrate Mailchimp email marketing campaigns onto your WooCommerce site. This way, Mailchimp works as an SMTP plugin for WooCommerce. It also lets you display opt-in forms anywhere on your website based on customer behavior and send automated emails based on events triggered by customers on your WooCommerce store.

The best part is that you won’t have to find a separate SMTP plugin for your e-commerce store.

Tips to ensure your emails are always top-notch

Once you have all the plugins you need to automate your email marketing campaigns and manage email notifications better, all that’s left is to create your emails!

Let’s go over a few tips to ensure your emails are always up and running and are sending correctly. By following these tips, you can avoid the most common problems store owners run into with emails.

6 quick tips to send better WooCommerce emails

  • Send a test email. You always want to make sure your emails are delivered to the recipient. A great way to do this is by sending your team members a dummy or test order confirmation email. After that, they can confirm that the emails are being delivered properly and as intended.
  • Make sure emails are landing in the inbox. You also want to take note if your emails are landing in the inbox and not in the spam folder due to spam filters. This will prevent email providers from accidentally misplacing any emails from your WooCommerce store and ensure the recipient receives the email. In addition to this, you can also use an email with a different domain as your recipient address to ensure there’s no problem in sending the emails.
  • Test out payment gateways. Another important thing to check is the payment gateway functionality of your WooCommerce site. However, you need to make sure the payment gateways are working perfectly and your website supports them.
  • Enable transactional emails. It's important to enable transactional emails in WooCommerce. This will prevent emails from generating after a WooCommerce order is created on your store.
  • Purge your email list. Purge your email list regularly and only send emails to leads and customers that are interested. This also saves you time in chasing leads that are not actually interested in purchasing your product.
  • Make sure emails aren’t being blocked. Best practices suggest you should make sure your WordPress web host (hosting provider), plugins, or email servers are not blocking emails from being sent from your WooCommerce site.

Perfect your WooCommerce emai notifications

Setting up and managing WooCommerce email notifications is essential if you’re looking to engage buyers and convert them into brand-loyal customers.

WooCommerce Multiple Email Recipients is the perfect plugin for sending email notifications to multiple people. It lets you add multiple recipient emails per customer and gives you the functionality to customize the default WooCommerce emails.

The easy way to add multiple email addresses to WooCommerce
Fed up with manually forwarding emails? WooCommerce Multiple Email Recipients is the answer!

Ready to easily start setting up and managing WooCommerce email notifications on your WooCommerce site? Get WooCommerce Multiple Email Recipients today!

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