New! Create discounts for specific WooCommerce product variations

Discover the new way to create discounts for specific WooCommerce product variations, and take control over your sale pricing.

Are you running a WooCommerce store and looking to set up targeted discounts for specific product variations? Do you need to set different discounts for different product sizes, colors, or styles?

You're in luck. The latest update to WooCommerce Discount Manager lets you create variation-specific discounts to enhance your marketing strategy.

Introducing variation-level discounts in WooCommerce Discount Manager 1.2

We're excited to announce version 1.2 of WooCommerce Discount Manager. It has a powerful new feature - the ability to apply discounts to specific product variations.

Variation-level discounts give WooCommerce store owners unprecedented control over their pricing strategy. This allows for more targeted and effective promotional campaigns.

What's new?

Previously, WooCommerce Discount Manager allowed you to set discounts at three levels:

• Storewide discounts.
• Category-specific discounts.
• Product-specific discounts.

Now, with version 1.2, you can drill down even further and specify exactly which product variations should receive discounts. This means you can:

Step-by-step guide: Setting up variation-specific discounts

Here's how to create targeted discounts for your product variations:

1. Navigate to your WordPress admin panel.
2. Go to Marketing → Discounts.
3. Click "Add New" or edit an existing discount.
4. In the 'Which products?' section, select "Specific products".
5. Choose one or more variable products from your catalog.
6. Look for the new variations table that appears below your product selection.
7. Select the specific variations you want to discount.

Pro tip: If you don't select any variations, the discount will apply to all variations of the selected products.

Why use variation-level discounts?

Understanding when to use variation-specific discounts can transform your WooCommerce store's pricing strategy. Here are key scenarios where this feature proves invaluable:

Inventory management

• Clear excess stock of specific sizes or colors without discounting your best-selling variations.
• Use seasonl pricing to reduce stock of seasonal variations (like summer colors) as you approach the end of the season.
• Maintain profitability by keeping popular variations at full price while discounting slow movers.

Market testing

• Test price sensitivity across different variations to optimize your pricing strategy.
• Experiment with discounts on new color options to gauge customer interest.
• Compare conversion rates between discounted and full-price variations.

Customer behavior insights

• Understand which variations are price-sensitive and which maintain sales at full price.
• Identify patterns in how discounts affect variation selection.
• Gather data about customer preferences across different price points.

Strategic pricing

• Encourage bulk purchases by offering deeper discounts on larger sizes.
• Maintain margins on premium variations (like limited editions) while discounting standard options.
• Create tiered pricing structures based on variation attributes.

Competitive positioning

• Match competitor prices on specific variations while maintaining premium pricing on unique options.
• Offer strategic discounts on entry-level variations to attract new customers.
• Keep premium variations at full price to maintain brand positioning.

Real-world examples

Let's look at some practical applications:

Clothing store example

A WooCommerce online clothing store can really benefit for adding discounts to different variations. For example, they might:

• Apply a 20% discount to all XL sizes to clear inventory.
• Offer deeper discounts on last season's colors.
• Keep new arrivals at full price while discounting older variations.

Electronics store example

A store selling electronics online can prioritize specific variations by adding discounts to them:

• Discount specific storage capacity variations of devices.
• Create special offers on particular color variants.
• Maintain margins on premium configurations.

How to update

Existing users - Update for free

If you're already using WooCommerce Discount Manager, here's how to safely upgrade to version 1.2:

1. Back up your website - Always essential before any plugin update.
2. Review the complete changelog.
3. Update the plugin through the WordPress admin.
4. Test the new WooCommerce variation discount features on a staging site if possible.

New users - How to get the variation discount plugin

Ready to take control of your WooCommerce discounts? Here's how to get started:

1. Purchase WooCommerce Discount Manager.
2. Download and install the plugin on your WordPress site.
3. Activate your license key in the setup wizard.
4. Start creating targeted discounts for your product variations, as described above.

What's next for WooCommerce Discount Manager?

The addition of variation-specific discounts is just the latest step in our mission to provide the most flexible and powerful discount management plugin for WooCommerce. We're constantly working on new features based on user feedback and evolving ecommerce needs.

Ready to take your WooCommerce discounting strategy to the next level? Get WooCommerce Discount Manager today and start creating more targeted, effective promotions for your store.