The 13 best gift certificate plugins for WooCommerce (2025)

Looking for the best WooCommerce gift card plugin? I've tested 13 gift certificate plugins and found the perfect options for every store type, from simple digital cards to comprehensive multi-channel solutions.

Gift certificates offer a simple way for customers to purchase products as gifts, whether they're physical cards mailed to recipients or digital codes sent via email. After implementing gift card solutions for dozens of WooCommerce stores, I've seen firsthand how they can transform your revenue streams.

You can use gift cards to generate additional sales, boost customer loyalty, and attract new customers to your store. They're also an effective alternative to traditional refunds, ensuring customers return to make another purchase.

If you're ready to start selling gift cards in WooCommerce, you'll need the right gift certificate plugin to manage the entire process efficiently.

In this article, I'll show you the 13 best WooCommerce gift card plugins, complete with detailed features and setup instructions. You'll also learn step-by-step how to implement WooCommerce Product Options, one of the most flexible solutions for selling customizable gift certificates.

By the end of this guide, you'll know exactly which WooCommerce gift card plugin suits your ecommerce store's needs.

What are gift certificates in ecommerce?

A gift certificate is a prepaid payment method that customers can use to purchase products from a specific store. Recipients redeem these certificates by entering codes at checkout or presenting physical cards.

Gift certificates come in both physical and digital formats. Physical cards are typically mailed or given in person, while digital certificates are delivered through email or displayed on mobile devices.

There are different types of gift cards that ecommerce stores can offer:

• Fixed-value cards - preset denominations like $25, $50, or $100.
• Open-value cards - customers enter their own custom amounts.
• Event or experience cards - redeemable for specific services or events.

Popular retailers demonstrate the versatility of gift certificates. PlayStation Store offers digital cards for game purchases, Barnes & Noble provides book vouchers, and brands like Adidas, Ulta Beauty, and Kohl's all maintain successful gift card programs.

Why use a WooCommerce gift certificate plugin?

Gift certificates generate measurable revenue increases for ecommerce stores. Here's what I've observed from implementing gift card systems:

Factors to consider when choosing a WooCommerce gift card plugin

Selecting the right gift card plugin requires evaluating several critical factors that impact both store operations and customer experience.

• Ease of use: Plugin setup complexity and customer purchase experience simplicity determine implementation success and adoption rates.
• Features: Required functionality including scheduling, QR codes, multi-channel delivery, and group gifting options affect which plugin suits your needs.
• Customization options: Design control level and template availability for brand consistency ensure gift cards match your store aesthetic.
• Integration: Compatibility with existing WooCommerce themes, payment gateways, and plugin ecosystem prevents technical conflicts.
• Pricing: Annual licensing costs and transaction-based fees comparison helps determine total cost of ownership.
• Support: Documentation quality and customer service availability for troubleshooting reduces downtime and implementation issues.

I recommend prioritizing features that match your specific use case. For instance, B2B stores need bulk purchasing options, while boutique shops benefit more from extensive design customization.

Top 13 WooCommerce gift certificate plugins for 2025

Before diving into specific plugins, here's a quick comparison of all 13 WooCommerce gift card plugins:

Plugin	Price Range	Best For	Key Strength
WooCommerce Product Options	$79/year	Custom field flexibility	Unlimited customization options
YITH WooCommerce Gift Cards	€149.99/year	Comprehensive management	Complete gift card ecosystem
Free Gifts for WooCommerce	Free + Premium	Promotional gifting	Automated BOGO campaigns
Smart Coupons	Premium only	Advanced discounting	Complex coupon logic
Advanced WooCommerce Gift Cards	Premium	Secure certificates	Template-based design
Gift Up!	Transaction-based	Cloud management	Third-party integration
Gift Cards For WooCommerce Pro	$89/year	Multi-channel delivery	WhatsApp/SMS integration
Gifting for WooCommerce Subscriptions	Extension pricing	Subscription gifts	Recurring product support
Gift Cards	Premium	Account integration	Balance management
PW WooCommerce Gift Cards	$59/year	Simple setup	Amazon-like experience
WooCommerce Store Credit	Premium	Store credit focus	Refund alternatives
Gift Vouchers for WooCommerce	Premium	PDF vouchers	Online/offline bridge
WebToffee WooCommerce Gift Cards	Freemium	Template variety	20+ built-in designs

#1: WooCommerce Product Options

WooCommerce Product Options is a plugin that adds customizable fields and options to WooCommerce products. This complete solution transforms standard products into fully customizable gift certificates with unlimited field combinations.

Key Features:

• Setup: Quick installation with intuitive field builder interface.
• Customization: Unlimited field types including text, dropdowns, images, and date pickers.
• Delivery: Flexible delivery date selection and recipient detail collection.
• Redemption: Manual coupon code generation for online redemption.
• Expiration: Expiration dates configurable using date field options.
• Payment: Compatible with all major payment processors including Stripe and PayPal.
• HPOS: HPOS compatibility ensures future WooCommerce support.

Pros:

Cons:

Pricing: $79/year for single site license

Best for: Stores needing maximum flexibility in gift certificate customization and field options

How to process gift card orders in WooCommerce

When customers order gift certificates through WooCommerce Product Options, you receive standard order notifications containing all customization details. Processing involves either mailing physical cards with selected personalizations or creating WooCommerce coupon codes for digital delivery.

I've found this manual approach works perfectly for stores processing moderate gift card volumes, as it provides complete control over each order's fulfillment.

Advanced WooCommerce Product Options features

Send gift certificates to multiple recipients

During peak seasons like Christmas, customers often need to purchase multiple gift cards simultaneously. WooCommerce Product Options enables bulk ordering through repeatable field groups or individual cart additions.

For example, customers can order a $20 digital card for one friend and a $50 physical voucher for their niece in a single transaction. The flexible field system accommodates unlimited recipients without cluttering the product page.

Add additional extra fields to your products

Beyond gift certificates, WooCommerce Product Options functions as a comprehensive custom fields solution. You can add checkboxes for optional extras, file uploads for personalization, or any field type your products require.

Use conditional logic to show/hide fields

Conditional logic streamlines the customer experience by displaying relevant options based on previous selections. Select "Digital" to show email fields, or choose "Physical" to reveal shipping address options.

See the conditional logic in action on the gift card demo product!

Compatible with everything

WooCommerce Product Options integrates seamlessly with your existing WordPress ecosystem:

• Display multiple gift card products using WooCommerce Product Table for one-page shopping experiences:
  

  

• Multi-lingual support through WPML compatibility for international stores.

#2: YITH WooCommerce Gift Cards

YITH WooCommerce Gift Cards is a plugin that creates and manages digital and physical gift certificates. The comprehensive system handles everything from creation to redemption with professional polish.

Key Features:

• Setup: Quick installation with dedicated dashboard.
• Customization: Custom amounts and image galleries.
• Delivery: Email delivery with scheduling options.
• Redemption: Online and in-store redemption capabilities.
• Expiration: Expiration dates support both specific dates and time periods.
• Payment: Compatible with major payment gateways including PayPal and Stripe.
• Templates: Template library includes professional designs for various occasions.
• Multi-currency: Multi-currency support includes automatic exchange rate conversion.

Pros:

Cons:

Pricing: €149.99/year for single site

Best for: Stores needing powerful gift card management with advanced customization

#3: Free Gifts for WooCommerce

Free Gifts for WooCommerce is a plugin that creates promotional rules for automatic gift product distribution. The system excels at customer retention through strategic gifting campaigns.

Key Features:

• Setup: Rule-based configuration for automated gifting.
• Customization: Multiple BOGO methods and conditions.
• Delivery: Automatic cart addition based on rules.
• Redemption: Instant application during checkout.
• Conditions: Date ranges and customer-specific targeting.

Pros:

Cons:

Pricing: Free version available, Premium from $49/year

Best for: Promotional campaigns and customer retention programs

#4: Smart Coupons

Smart Coupons is a plugin that manages gift certificates, coupon codes, and advanced discount systems within WooCommerce. The sophisticated logic engine handles complex discount scenarios.

Key Features:

• Setup: Advanced coupon generation system.
• Customization: Personalized coupon creation options.
• Delivery: Automated email distribution.
• Redemption: Website-only redemption system.
• Expiration: Expiration date settings apply to all coupon and gift card types.
• HPOS: HPOS compatibility ensures future WooCommerce support.

Pros:

Cons:

Pricing: Premium only, starting at $99/year

Best for: Stores requiring complex discount logic alongside gift certificates

#5: Advanced WooCommerce Gift Cards

Advanced WooCommerce Gift Cards is a plugin that generates secure gift certificate products with customizable templates and automated email delivery. Security features prevent fraudulent redemptions.

Key Features:

• Setup: Template-based gift card creation.
• Customization: Pre-built and custom design options.
• Delivery: Automated email with secure codes.
• Security: Random code generation for fraud prevention.
• Templates: Template library includes 20+ professional designs for various occasions.

Pros:

Cons:

Pricing: Premium licensing from $49/year

Best for: Security-conscious stores prioritizing fraud prevention

#6: Gift Up!

Gift Up! is a cloud-based service that integrates with WooCommerce to manage comprehensive gift card sales and redemption processes. The external platform provides robust features beyond typical plugins.

Key Features:

• Setup: Cloud-based integration with WooCommerce.
• Customization: Design selection and message personalization.
• Delivery: Email or postal scheduling options.
• Redemption: Online and in-store acceptance.
• Multi-currency: Multi-currency support with automatic exchange rate handling.
• Balance: Balance tracking through customer account integration.
• Payment: Compatible with major payment gateways including Stripe, PayPal, and Square.

Pros:

Cons:

Pricing: Transaction-based fees starting at 2%

Best for: Multi-channel retailers needing cloud-based management

#7: Gift Cards For WooCommerce Pro

Gift Cards For WooCommerce Pro by WP Swings is a plugin that creates gift certificates with multi-channel delivery including WhatsApp and SMS distribution. Modern delivery methods reach customers on their preferred platforms.

Key Features:

• Setup: Multi-channel configuration options.
• Customization: 20+ pre-designed templates.
• Delivery: Email, WhatsApp, SMS, and PDF downloads.
• Redemption: QR code and barcode scanning.
• WhatsApp/SMS: WhatsApp and SMS delivery for multi-channel social commerce.
• Expiration: Expiration date scheduling with automatic reminder notifications.
• Payment: Compatible with major payment gateways including mobile payment processors.

Pros:

Cons:

Pricing: $89/year for single site

Best for: Stores targeting mobile-first customers with social commerce integration

#8: Gifting for WooCommerce Subscriptions

Gifting for WooCommerce Subscriptions is a plugin that enables subscription product gifting within WooCommerce. Perfect for recurring product businesses.

Key Features:

• Setup: Extension of WooCommerce Subscriptions.
• Customization: Subscription term selection.
• Delivery: Recipient notification system.
• Management: Transfer and renewal handling.

Pros:

Cons:

Pricing: Extension pricing based on Subscriptions license

Best for: Subscription box services and recurring product stores

#9: Gift Cards

Gift Cards is a plugin that creates pre-paid digital certificates with account integration. Balance management features provide transparency for customers.

Key Features:

• Setup: Account-integrated gift card system.
• Customization: Delivery date selection.
• Management: Balance checking and account storage.
• Reporting: Status-based analytics.

Pros:

Cons:

Pricing: Premium licensing

Best for: Stores prioritizing customer account integration

#10: PW WooCommerce Gift Cards

PW WooCommerce Gift Cards is a plugin that provides simple gift certificate functionality with one-click redemption. Streamlined interface minimizes complexity.

Key Features:

• Setup: Simple configuration process.
• Customization: Basic amount and recipient options.
• Delivery: Automated email system.
• Redemption: One-click button redemption.

Pros:

Cons:

Pricing: $59/year

Best for: Small stores wanting simple gift card functionality

#11: WooCommerce Store Credit

WooCommerce Store Credit is a plugin that manages store credit as an alternative payment method. Refund management becomes more efficient with credit options.

Key Features:

• Setup: Store credit system configuration.
• Customization: Personalized messages.
• Management: Credit balance tracking.
• Application: Checkout payment option.

Pros:

Cons:

Pricing: Premium licensing

Best for: Stores focusing on refunds and store credit

#12: Gift Vouchers for WooCommerce

Gift Vouchers for WooCommerce is a plugin that creates PDF vouchers bridging online and offline redemption. Physical store integration provides omnichannel capabilities.

Key Features:

• Setup: PDF generation system.
• Customization: Brand-matched voucher designs.
• Delivery: Downloadable PDF format.
• Redemption: Online and offline acceptance.

Pros:

Cons:

Pricing: Premium version available

Best for: Businesses with both online and physical locations

#13: WebToffee WooCommerce Gift Cards

WebToffee WooCommerce Gift Cards is a plugin that creates unlimited gift certificates with predefined templates and store credit functionality. The extensive template library accelerates implementation.

Key Features:

• Setup: Template-based quick start.
• Customization: 20+ built-in design templates.
• Delivery: Email and download options.
• Management: Store credit integration.
• Templates: Template library includes 20+ professional designs for various occasions.
• Expiration: Expiration dates can be set as specific calendar dates or time periods after purchase.
• Payment: Compatible with major payment gateways including Stripe, PayPal, and Square.

Pros:

Cons:

Pricing: Free version available, Premium from $69/year

Best for: Budget-conscious stores wanting professional templates

Tutorial: How to use WooCommerce Product Options to sell gift cards

I'll walk you through setting up gift certificates using WooCommerce Product Options, which offers the most flexibility for customization:

Step #1: Install and activate the plugin

Purchase WooCommerce Product Options and check your email for the plugin files and license key.

Navigate to Plugins → Add New in WordPress, click Upload Plugin, select the plugin file, then click Install Now and Activate.

Step #2: Set up a product to sell gift cards

Create your gift certificate product by going to Products → Add New in WordPress admin.

Enter standard product details:

In Product data, select Simple Product and check Virtual for digital certificates. You can also create variable products for additional variation options.

Step #3: Add gift card options

Now add the fields customers need to customize their gift cards:

1. Navigate to Products → Product Options.
2. Create a new group.
3. Select your gift card product or category.
4. Add relevant options for customization.

Essential fields to consider:

• Amount - number field or dropdown with preset values.
• Type - digital or physical selection.
• Recipient's address - text fields or address selector.
• Personal message - text area for custom greetings.
• Delivery date - date picker for scheduled delivery.

Step #4: Process and fulfill gift card orders

Orders appear in your WooCommerce dashboard with all customization details visible. Process each order by either mailing physical cards or creating coupon codes for digital delivery.

Conclusion

Implementing gift certificates transforms your WooCommerce store into a more versatile selling platform. The right plugin choice depends on your specific needs, whether that's maximum customization flexibility, multi-channel delivery, or simple store credit management.

WooCommerce Product Options stands out for its versatility and value, offering unlimited customization possibilities beyond just gift cards. The intuitive interface and comprehensive field options make it my top recommendation for most stores.

Each plugin in this list serves different business models effectively. Cloud-based solutions like Gift Up! excel for multi-location retailers, while specialized options like Gifting for WooCommerce Subscriptions perfect recurring product businesses.

With the right WooCommerce gift card plugin, you'll streamline operations while providing customers with a seamless gifting experience.

Ready to boost revenue with gift certificates? Get WooCommerce Product Options today!