If you're not actively encouraging customers to share their purchase on social media, you're missing out on sales. Social media platforms are great for promoting your store, increasing brand visibility, and reaching a wider audience.
There are a number of different ways you can implement share purchase on social media functionality in WooCommerce. In this article, we’ll look at the best plugins for sharing WooCommerce products to social media. We’ll take a look at their key features and explain how to add them to your WooCommerce online store.
The best plugins for sharing WooCommerce products on social media
Although there are a number of WooCommerce product social share plugins out there, we’ve rounded up some of the best. Each of the plugins in this roundup offer some sort of functionality to let customers share WooCommerce products on social media.
#1: YITH WooCommerce Share for Discounts
One of the most effective ways to encourage customers to share the products is by incentivizing them with discount codes.
With the YITH WooCommerce Share for Discounts plugin, you’re able to create customized coupons to share with your customers. For example, you could offer a 10% off your purchase discount code to customers who share a page. The discount would automatically be applied to the customer’s cart once they share your products with their social media following.
You’re able to decide which product pages you’d like your customers to share. You can also choose where to place the social share buttons they’ll use. It might look something like this on your WooCommerce store’s front-end:
You can also display the buttons on the checkout page and the shopping cart page. By displaying the social share buttons on the shopping cart page, your customers will be able to share the products they purchased with their social media followers.
The YITH WooCommerce Share for Discounts plugin lets customers share the products in your store on Facebook, Twitter, LinkedIn, and email.
- Lets you select a discount type e.g. a percentage discount.
- Automatically applies the discount to the customer’s cart once they’ve shared your products.
- Display social share buttons on WooCommerce product pages, the checkout page, the shopping cart page, or all three.
#2: YITH WooCommerce Wishlist
As an online store owner, giving prospective customers the option to create wishlists is a great way to enhance their experience and encourage them to come back.
The YITH WooCommerce Wishlist plugin takes this powerful functionality a few steps further. With this plugin, you're able to let customers share their wishlist with their social media following. This functionality is especially useful for online stores that want to make gift/wedding registry options available to customers.
The plugin lets customers create multiple wishlists and set their privacy settings – public, private, or shared. In addition to this, there’s a built-in button that they can use to ask the store’s administrator for an estimate on the products they’re interested in purchasing.
The YITH WooCommerce Wishlist plugin lets you display social share buttons for all major social media platforms. These includ Facebook, Twitter, Google+, and Pinterest. In addition to this, you can also display a share button that allows customers to send wishlists via email. Once a customer creates a wishlist on your online store, it’ll look something like this:
- Store administrators are able to observe customers’ wishlists to gather data about which products are popular and offer discounts.
- Users are able to select products from their wishlist and add them directly to their shopping cart.
- You can use the data gathered from wishlists to display the most popular products on your online store’s front-end.
Using a WooCommerce social sharing plugin on your online store provides social proof that other customers have made a purchase from your store. It’s a great way to put your products in front of the customer’s social media followers and, potentially, drive traffic to your online store.
Let’s quickly recap the functionality on offer with the WooCommerce share product plugins we covered:
- YITH WooCommerce Share for Discounts encourages customers to share your products with their social media following in exchange for a discount.
- YITH WooCommerce Wishlist lets customers create a wishlist of products that are available in your online store and share it on social media.
You can combine either or both of these share product plugins to boost sales through social proof. Deciding which WooCommerce social sharing plugin is right for you will depend on your specific needs. Hopefully, you're in a good position now to make an informed decision.
What are some of the techniques you use to increase your online store’s visibility? We’d love to hear from you so let us know by commenting below!
nice round up...
Do we have any general stats on the percentage of customers who share their purchases on social media with the first plugin (or similar) with no incentives added?
Hi, Michael. Thanks for asking! Your having done so made me realize that the first and third plugins we've featured are no longer available, and so I am relaying this to our marketing team for review.
That's a good question, as it could help you make a more informed decision on whether to have a way for customers to share their WooCommerce product purchases to/on social media. This stat/percentage you're asking about could be tricky to obtain (e.g. due to privacy concerns) and perhaps the next best thing would be to have a look at or ask the plugin author/developer about the number of downloads that each plugin has so far, since they were released. I hope this makes sense and helps.