A lot goes into building and running a successful online store. Although hosted e-commerce platforms like BigCommerce take care of much of the heavy-lifting, they don’t always offer the best shopping experience to customers.
The good news is that you can use a BigCommerce product table to make your online store more effective and user-friendly. Essentially, you’d be listing BigCommerce products on a WordPress site in a searchable, sortable table layout with filters. This way, customers will be able to browse your store and make purchases directly from one convenient location.
With this in mind, in this article, we’ll explain what a BigCommerce product table is and how it can benefit your online store. We’ll also show you how to create a product table in WordPress using BigCommerce and Posts Table Pro.
What is a BigCommerce product table and who needs one?
BigCommerce is a hosted e-commerce platform. Out of the box, BigCommerce lets users display products in a standard format. Typically, products are displayed in a grid where each product takes up a considerable amount of screen real estate - like this:
While this certainly adds to your store’s visual appeal, this simply isn’t the best solution for every online store. More specifically, online stores that sell more than a few products or products that aren’t image-centric need a more user-friendly way to showcase their offering.
Grid layouts make it difficult for customers to browse through products, find exactly what they’re looking for, and compare product details. In contrast, displaying your inventory in a product table allows you to showcase more products per page while making it easy for customers to search, sort, and filter through them:
Who needs a BigCommerce product table?
The short answer is that anyone who’s looking for an intuitive and user-friendly way to showcase lots of products in their online store can benefit from a BigCommerce product table. It allows you to display products in a neat table layout with important product details. This makes it easy for customers to be able to view more products (with product details) per page.
BigCommerce restaurant ordering system
With a BigCommerce product table plugin, you can create restaurant ordering systems that allow customers to place orders online (or at the table). It essentially doubles as a BigCommerce order form.
This resembles a real-world menu in that you simply list out the dishes you offer along with additional details such as ingredients and price. In addition to this, you can also display quantity selectors and add to cart buttons directly in the product table layout.
With a BigCommerce order form, you can also allow customers to customize their orders. For example, if you serve pizza at your restaurant, customers would be able to select their crust, sauce, and toppings directly from the product table.
BigCommerce wholesale stores
Generally speaking, people who shop at wholesale stores have a good idea about what they’d like to buy. For this reason, a BigCommerce product table is the ideal implementation for wholesale stores. Here’s why:
- Customers are able to find exactly what they’re looking for by using the search, sort, and filter options.
- A BigCommerce product list makes it easy for customers to make bulk purchases.
- Since wholesale stores sell lots of products, store owners are able to display more products per page then they would be able to with BigCommerce’s default shop layout.
BigCommerce stores selling products that don’t require large images
BigCommerce store owners that sell products that don’t require big images can also benefit from a product table layout. Since the standard format for displaying products in BigCommerce is image-centric, it doesn’t suit products that don’t require big images. Stores like these would benefit more from a BigCommerce product list instead.
These include digital goods such as audio lectures, music sheets, and software. It can also include hardware products like bolts, screws, washers, and fasteners where it’s more important to display product information than it is to display a product image.
How a product table can benefit your BigCommerce-based online store
With BigCommerce, the standard way to display products in your online store is by showcasing them in a grid on your shop page while also giving each product its own individual page.
The problem with this implementation is that it makes it difficult for customers to browse products, compare them, or purchase a lot of different items at once. While this may not be an issue for large products (like furniture) or expensive products (like jewelry), this approach doesn’t offer the best shopping experience for many other types of products.
So, if you’re looking for a way to showcase products in an intuitive, user-friendly way then consider creating a product table. With a BigCommerce product table, you can display more products in an organized way in a neat table layout along with all important product details.
BigCommerce product tables are incredibly beneficial to e-commerce stores, because:
- Customers are able to see everything your store offers at a glance.
- They allow store owners to curate a selection of products to display on their site (e.g. all organic products).
- They make it easy for customers to be able to compare products quickly and make a buying decision.
- Product tables take up less screen real estate as compared to other methods of organizing products.
- They simplify the purchasing process since customers are able to add multiple products to their cart from a single screen. In other words, they don’t have to visit individual product pages to view product details and add products to their cart.
Introducing Posts Table Pro: The e-commerce product table plugin for BigCommerce stores
Posts Table Pro is a BigCommerce product table plugin that lets you display items in a dynamic table layout with built-in options for searching, sorting, and filtering products.
As a WordPress plugin, Posts Table Pro lets you list BigCommerce products on any WordPress website. The products are still added and maintained via BigCommerce - and orders are still managed via BigCommerce. However, it's a fantastic opportunity to list your products in WordPress - ideal if your main company website uses WordPress, or you want to list products outside of BigCommerce instead.
With Posts Table Pro create customizable product tables easily that improve the customer’s shopping experience and simplify the purchasing process. Specifically, you can tweak:
- How each table will appear on the front-end.
- What information (product details) will be presented and in what order.
- Whether you want to display product variations, quantity selectors, and add to cart buttons.
- How customers can filter through products e.g. by product category.
Using Posts Table Pro, you can improve the user experience your BigCommerce-based store delivers and potentially improve conversions and increase sales.
How to create a BigCommerce product table in WordPress
If you’ve connected your BigCommerce store to your WP website, you’ll need a way to display BigCommerce products in an intuitive and user-friendly way. With the Posts Table Pro plugin, you can easily list products in a neat table layout.
Assuming you have a BigCommerce store set up with some products and the BigCommerce for WordPress plugin installed to your WordPress website, here’s what you need to do to create a product table:
Step #1: Install and activate Posts Table Pro
To get started, purchase the Posts Table Pro plugin and install it to your WordPress website.
Next, head over to Settings → Posts Table Pro from the admin panel and enter the plugin’s license key.
Once that’s done, use the dropdown menu to set Post type to bigcommerce_product.
Click the Save Changes button to proceed.
Step #2: Choose which columns to display in the product table
From the Posts Table Pro Settings screen (i.e. Settings → Posts Table Pro), scroll down till you reach the Columns option under the Table content section. You can use this option to choose which information to include in your BigCommerce product table.
For example, you can choose to display:
title– the product title
image– the product image
excerpt– the product’s long or short description
tax:bigcommerce_category– product categories
tax:bigcommerce_brand– product brands
So, if you wanted to display product image, title, and brand in your front-end product table, you would add image,title,tax:bigcommerce_brand to the Columns option.
And if you wanted to display product image, title, description, product categories, and product brand, you would add image,title,content:Description,tax:bigcommerce_category,tax:bigcommerce_brand to the Columns option.
Click the Save Changes button to continue.
Step #3: Add the product table to your website
Head over to Pages -> Add New to create a new page to add the BigCommerce product table to. Alternatively, if you’ve already created a page that you’d like to add the product table to, simply navigate to Pages → All Pages and open it up in the Edit Page screen.
Once that’s done, follow the steps outlined below (depending upon which text editor you’re using) to add the Posts Table Pro shortcode to your page.
For Gutenberg (or any WordPress page builder plugin):
Click the (+) sign in the top-left corner of the screen and select the Shortcode option to add it to the text editor. Next, insert the
[posts_table] shortcode to the Shortcode block.
For Classic Editor:
Click the Insert Posts Table icon in the toolbar. This will add the
[posts_table] shortcode to the text editor:
Once you’ve added the shortcode to the text editor, click on the Publish… button to publish the page. When you preview it, it should look something like this on your site’s front-end:
Bonus: Displaying specific products only
By default, Posts Table Pro lists all your BigCommerce products in the table layout. However, you do have the option to list specific products only – either by product category or by product brand. All you have to do is tweak the shortcode slightly.
For listing specific categories, simply replace ‘your-category’ with the slug for your category.
For listing specific brands, simply replace ‘your-brand’ with the slug for your product brand.
Bonus: Displaying product filters
With Posts Table Pro you can also add categories and brand filter dropdowns directly above the BigCommerce product table. Head over to Post Table Pro’s Settings screen and scroll down till you reach the Table Controls section.
- Set the Search filters option to Custom.
- Add tax:bigcommerce_category,tax:bigcommerce_brand to the Custom filters option.
And your product table will look something like this on the front-end:
You can use a BigCommerce product table plugin to list products in a neat table layout that’s searchable, sortable, and filterable.
This makes it easy for customers to browse products and see everything your store offers at a glance thereby improving their user experience. As a result, you’ll be able to increase product visibility and, ultimately, boost sales.
We showed you how to create a BigCommerce product table in WordPress using Posts Table Pro. Hopefully, you’re in a good position now to take the next steps.
What are some of the ways you improve your customers’ shopping experience on your BigCommerce website? Let us know in the comments section below.