If you want to turn one-time customers into repeat customers, a WooCommerce reorder plugin might be just what you need. It makes it easy for your customers to reorder products they've already purchased, which increases the chances of them making another purchase from your store.
This is essential because the chances of a customer returning to your eCommerce store become higher as customers make more purchases. The likelihood of a shopper making another purchase is only 27% after their first purchase, but if you can get them to check out again and make a second purchase, it jumps to 45% that they'll make a third purchase.
Additionally, on average, 41% of a store's revenue comes from just 8% of its customers, so these repeat customers are incredibly valuable.
In this post, you'll learn how to use a WooCommerce reorder plugin to encourage shoppers to order again by simplifying the process for them.
Note - we recognize that "reorder" can mean two different things. If you're looking for a post on how to rearrange WooCommerce products, we also briefly cover that (though it's not our main focus) - you can click here to skip to that section.
The best WooCommerce reorder plugin
A good WooCommerce reorder plugin benefits your store in a few different ways:
- It makes it easier for customers to find products they've already purchased when they come back to your store. This creates a better user experience.
- It offers a subtle reminder for customers to repurchase, which can lead to more sales. It's a bit like upselling, but for products that shoppers have already ordered.
- You can showcase price differences, like making sure they see a sale on a product they've already purchased.
To achieve these benefits, you can use the WooCommerce Product Table plugin.
This WooCommerce re-order plugin lets you display your WooCommerce products in a flexible table layout. You can control exactly what information displays in the table and how it's ordered.
While WooCommerce Product Table lets you display any of your WooCommerce products, one of its filter options lets you display only products that the current user has purchased.
This is what lets you use it as a WooCommerce re-order plugin.
You can then display these products anywhere on your site. You could:
- Add a "My Products" section to the existing WooCommerce Account page. This is the same page that lists WooCommerce orders.
- Create a dedicated "Reorder Products" page for logged-in users if you want to really promote repeat orders.
- Create a public page that displays all your products to anonymous shoppers and a user's products to logged-in users. You can rank this in Google, which is a nice benefit.
How to set up the WooCommerce reorder plugin
There are two steps to setting up the WooCommerce reorder plugin:
- Configure your table layout on the backend and generate shortcode This is the same for all scenarios.
- Add your table layout to the front-end of your site This depends on where you want to display your reorder products table.
1. Configure your table layout and generate shortcode
To get started, install and activate the WooCommerce Product Table plugin. Then, go to WooCommerce → Settings → Products → Product tables to access its settings page.
You should browse all of the settings, but the most important options to consider are:
- Columns - controls the information that appears for each product.
- Add to cart column - controls the reorder button and how the add to cart process functions. For example, you can set up one-click add to cart or use checkboxes.
- Table controls - these let you add filters and search boxes.
You can also limit the number of products to display.
Once you've configured the table, you can display it using the following shortcode:
user_products parameter tells the plugin to only display products that a user has previously purchased.
2. Add table to front-end of store
Now, you need to add that shortcode to the front-end of your store where you want it to display. There are a few different places that you can add it, depending on who you want to see the product table.
My Account page
To add the WooCommerce reorder plugin to the existing my account page, you can use the WooCommerce Account Pages plugin from IconicWP.
For full instructions on how to set this up, check out this post.
Private dedicated page
Another option is to create a dedicated private page that only logged-in customers can see. This can help you better promote product reordering.
To make sure that only logged-in users can see the page, you can use the free Restrict User Access plugin.
For full instructions on how to set this up, check out this post.
Finally, you can create a public page that shows different products to different users:
- Existing customers will see a list of their previously purchased products.
- Anonymous shoppers will see a list of all your products.
To set this up, you can use the Advanced Access Manager WordPress plugin.
For full instructions, check out this post.
Bonus: Add product quick view
If you want to show more detail about each product, like its add-ons or a lengthier description, you can use the WooCommerce Quick View Pro plugin to add product quick view to your WooCommerce reorder plugin.
Get started with a WooCommerce reorder plugin today
Repeat customers are the lifeblood of your eCommerce store, so you want to make it as easy as possible for customers to reorder the products that you already know they love.
To accomplish this, you need a WooCommerce reorder plugin like WooCommerce Product Table.
WooCommerce Product Table lets you list a shopper's previously ordered products in a flexible table layout. You can then display these products anywhere on your site to promote repeat orders.
To get started with a WooCommerce reorder plugin on your store, purchase WooCommerce Product Table today:
Bonus: How to rearrange products with WooCommerce Product Table
While we've focused on helping shoppers reorder products, it can also be useful to change the order of products which, as we mentioned before, is another interpretation of a WooCommerce re-order plugin.
Thankfully, you can also accomplish this with the same WooCommerce Product Table plugin that we featured above!
First off, you can control the default sorting for your products, which lets you rearrange your products by any criteria and choose the sort order/default product sorting:
You can also split up your products into different tables using include/exclude rules.
For example, if you wanted to feature a specific set of products at the top, you could assign a "Featured" tag to those products and then create a table specifically dedicated to just the featured products using the following shortcode:
You can also create any other arrangement that works for your store.