A Shopify pricing table helps customers in your ecommerce store to choose between a set of clearly displayed options. Discover the different types of pricing table for Shopify stores, and how to set them up.

Pricing tables organize multiple product options on one page, helping customers compare features and prices quickly. They're an excellent way to enhance user experience, reduce hesitation, and encourage upsells, and drive sales.

For example, a case study by InnerTrends showed that after redesigning their pricing table to present package benefits more clearly, one store increased their conversion rate by 21%.

When people talk about a "Shopify pricing table," they often mean one of two very different things. Some are referring to classic pricing comparison tables used to compare plans or services. Others mean tiered pricing tables that display quantity discounts directly on product pages. Both are valuable tools that serve different purposes — and both can help increase conversions and customer satisfaction on your Shopify store.

In this article, we’ll explore the two main types of Shopify pricing tables, when to use each, how to implement them, and best practices to make the most of both. Whether you're selling digital subscriptions or physical products in bulk, a pricing table can simplify buying decisions and boost your revenue. We'll also provide a step-by-step tutorial for creating tiered pricing tables using the Bundles & Bulk Discounts app, so you can start optimizing your product pages right away.

Types of Shopify pricing table

Type 1: Traditional pricing comparison tables

This is the most common type of pricing table — the kind you often see on SaaS websites. These tables help shoppers compare multiple plans side-by-side to choose the one that best fits their needs. They’re especially effective for selling services, memberships, or software subscriptions.

Key elements of a Shopify comparison pricing table

An effective Shopify pricing table to compare plans should include all of the following:

• Clear tier names: Use descriptive names like "Starter," "Pro," or "Business" that convey progression.
• Feature checklist: Display what each tier includes (and excludes) using visual checkmarks or icons for scannability.
• Side-by-side layout: Align comparable features horizontally across columns to facilitate decision-making.
• Visual highlights: Use contrasting background colors, color blocks, borders, or badges like "Most Popular" to draw attention to your most profitable plan.
• Strong calls to action: Include compelling, prominent buttons ("Buy Now," "Subscribe", “Sign Up”).
• Trust signals: Include refund policies, security seals, or satisfaction guarantees to reduce friction.
• Interactive design: Ensure mobile responsiveness for a seamless user experience.
• Psychological strategies: Leverage anchoring (putting the most expensive plan first) and decoy pricing to make mid-range plans appear more valuable. You can also use scarcity, adding urgency cues such as “Limited Time Offer” to motivate faster decisions.

Real Shopify store pricing table example

Shopify itself is a perfect example of this type of pricing table. Their pricing page compares four plans tailored to different business sizes and needs. The Shopify pricing table gets everything right:

• Clean design: Consistent spacing, typography, and iconography make comparison easy.
• Defined value: Each plan includes a short description clarifying who it’s for, from solo entrepreneurs to growing teams.
• Smart labels: The "Most Popular" badge nudges customers toward Shopify's recommended plan.
• Toggle functionality: Switch between monthly and annual billing to compare long-term savings.
• Low-commitment entry: Offers like "$1/month for the first 3 months" lower the barrier to entry and invite trial.

You can replicate this style of pricing table for any productized service or subscription on your own Shopify store.

Type 2: Tiered pricing tables on product pages

For stores selling physical goods, especially in bulk or as bundles, this type of Shopify pricing table is more relevant. These tables appear directly on product pages and update dynamically based on customer input, such as quantity price breaks.

What are tiered pricing tables?

These tables show escalating discounts based on the number of items purchased or the combination selected. For example:

• Buy 1 for $30
• Buy 3 for $75 (save 17%)
• Buy 5 for $100 (save 33%)

They provide real-time visual feedback, making it clear how much customers can save by increasing their order size. This not only improves transparency but also encourages customers to spend more, increasing your average order value (AOV).

Use cases

• B2B or wholesale stores offering price breaks for volume purchases.
• Consumer-facing brands promoting bulk buy incentives (e.g., health supplements, apparel multipacks).
• Shops with mix-and-match bundles (e.g., "Buy any 3 and save 20%").
• Subscription boxes that reward larger one-time orders with discounts.

The best app to create Shopify tiered pricing tables

The Barn2 Bundles & Bulk Discounts app is purpose-built to add eye-catching quantity pricing tables to Shopify. It adds flexible, conversion-optimized pricing tables to the product page, removing the need for custom development.

Key features:

• Add eye-catching pricing tables to Shopify product pages.
• 2 discount types: Choose between volume bundles and tiered bulk discount pricing tables.
• Styling options: Customize the Shopify pricing table layout, colors, font size, and badge text to match your brand.
• Mobile-first design: Fully responsive and optimized for small screens.
• Advanced discount rules for granular control: Advanced discount logic (prioritization, scheduling, product/collection selection).
• Conversion insights: Built-in analytics to help you refine your pricing strategy.

How to create tiered pricing tables with Barn2 Bundles & Bulk Discounts

Follow these step-by-step instructions on how to set up customized Shopify pricing tables with Barn2 Bundles & Bulk Discounts. Getting started is simple and fast:

1. Install the app from the Shopify App Store and open the dashboard.
2. Create a new discount rule by selecting either volume bundles or tiered pricing.
3. Assign it to specific products or collections that will use this pricing structure.
4. Define your pricing table tiers: for example, 2–4 items = 10% off, 5–9 = 20% off, 10+ = 30% off.
5. Customize the pricing table: Set the layout (stacked or grid), style the buttons and headings, and add badges like "Best Value."
6. Preview changes live on your product pages and adjust until the design fits your store.

Once configured, the tiered Shopify pricing tables will display automatically on each product it applies to, making it easy for customers to see the benefits and place larger orders.

Comparison: Traditional vs. tiered Shopify pricing tables

Feature	Traditional	Tiered
Purpose	Compare plans/services	Show quantity-based discounts
Location	Landing or pricing page	Individual product page
Best for	SaaS, memberships	Retail, wholesale, B2B
Main goal	Plan selection	Upsell larger orders
Implementation	Manual or page builder	Via a bulk discount Shopify app like Barn2

Most Shopify stores can benefit from using both. You might have a "Pricing" page to compare service tiers, and product pages that highlight bulk-buy savings with tiered tables.

Best practices to make any pricing table stand out

No matter which type of Shopify pricing table you choose, I recommend following a few universal principles:

• Keep it simple: Limit your tiers to 3–4 and highlight only the most important differences.
• Be consistent: Use the same layout and format for each column to avoid confusion.
• Emphasize value: Use color and spacing to spotlight the best deal or most popular choice.
• Build trust: Clearly explain pricing, discounts, and refund terms. Avoid surprises. Incorporate bundle offers or bulk discounts linked from the table to increase average order value (AOV). Highlight rewards or loyalty benefits tied to certain tiers.
• Mobile optimization: The Shopify pricing tables should collapse or stack neatly on small screens with touch-friendly buttons.
• Test and iterate: Try different versions using A/B testing to see what converts best with your audience.

Elevate your store with better pricing tables

Shopify pricing tables aren’t just a formatting decision — they’re a conversion tool. Whether you need to compare multiple service tiers or incentivize bigger orders, a well-designed pricing table gives your customers the information and confidence they need to purchase.

The Barn2 Bundles & Bulk Discounts app makes it effortless to create the second type: dynamic tiered pricing tables that live right on your product pages. It’s quick to set up, easy to customize, and can help significantly increase average order value.

Try the app today! Whether you implement one pricing table style or both, now’s the time to take control of how you present your pricing — and unlock more revenue from the traffic you already have.