How to use AI to improve your WooCommerce SEO
You’ve built an intuitive and compelling WooCommerce store. Also, you have added a diverse range of products and put effort into SEO. But you barely get organic traffic to your WooCommerce site, let alone conversions.
Fret not, as you aren’t alone in facing this issue. These days, traditional SEO tactics aren’t sufficient anymore due to continuous changes in Google’s algorithms. Instead, you have to come up with smarter WooCommerce SEO strategies to outrank your competitors and drive consistent organic traffic.
That’s where AI comes in to improve your WooCommerce SEO. In this write-up, I will walk you through how to find untapped & high-converting keywords, analyze competitor strategies in seconds, gain the latest SEO insights of your WooCommerce store, and more.
AI SEO vs. traditional SEO: How do they differ in WooCommerce business
| AI SEO | Traditional SEO |
| Automates & accelerates WooCommerce keyword research, content creation, & optimization | Time-consuming to perform all these tasks |
| Quickly adjusts to changes in Google’s algorithm. | Requires manual adjustments that cause unnecessary delays |
| In a matter of a few minutes, AI tools like GetGenie can produce an optimized content piece in the WooCommerce niche. |
Takes ample time to create and optimize a whole content piece |
| Easily identifies user intent with NLP-based keyword research | Depends on keyword targeting, which might not always capture user intent fully |
| Saves thousands of dollars for your WooCommerce business by eliminating the need for a large SEO team |
Demands a dedicated SEO team for SEO research, content creation, & link-building |
How to Use AI to improve WooCommerce SEO
AI tools allow you to optimize every aspect of your WooCommerce store without manual guesswork. They help you rank higher, attract targeted traffic, and convert more shoppers efficiently.
Let’s dive deep to find how you can magically improve your WooCommerce website’s SEO performance with AI power.
Conducting AI-powered advanced keyword research
AI-driven keyword research uplifts the conventional & time-consuming process of identifying the right keywords for your WooCommerce store. You can perform faster WooCommerce keyword analysis and gain data-backed opportunities that would otherwise be difficult to spot.
Sifting through conversion-friendly keywords
With AI tools, you can discover high-intent WooCommerce keywords, including commercial & transactional ones. This will help you focus on terms that are more likely to drive conversions for your WooCommerce business instead of just traffic.
Let’s say you own a bathroom fixture WooCommerce store and sell bathroom equipment & accessories online.
If you want to optimize your “soap dispenser” product page with transactional keywords, you can use AI platforms like ChatGPT to discover them. Use a high-quality, specific prompt related to your niche & page to get the best output.
You can use a prompt like this- “Give me a list of high-intent transactional keywords for a soap dispenser product page on a WooCommerce site. The keywords should reflect buyer intent”.
Once you feed ChatGPT with your prompt, it will return a list of transactional keywords. All you have to do is cherry-pick your keywords for the targeted product page and optimize them with value-rich copy.
Recommending a diverse range of keywords
AI understands user intent better than basic tools. Instead of returning exact-match keywords only, it can recommend related keywords, NLP keywords, semantic variations, questions, and long-tail opportunities. This will enrich your WooCommerce content and improve topical authority.
Let’s say you want to write a strong & impactful product page copy for your product “Glass vessel sink”. If you use conventional tools to discover the product page’s trending keywords, you will get limited keyword variations, resulting in missed opportunities.
With GetGenie’s AI-powered advanced keyword research feature, you can discover high-impact related keywords for your product page. This will let you rank for more relevant keywords & boost search traffic.
You can also find valuable NLP keywords to use in your product page. These keywords will make your content match what users mean, rather than what they just type.
GetGenie will show you a semantic keyword list as well. Using this data will help you target highly specific keywords for the product page that bring long-tail, low-competitive traffic, more likely to convert.
In one word, for your product “glass vessel sink”, they will help you understand which keywords to optimize and what exactly to cover within the copy, making your copy rich & SEO-friendly.
You can also spot the keywords’ respective search volumes, competitions, etc., at a glance and select your preferred keywords smarter & faster.
Also, GetGenie can build topical maps for your focus keyword. If your focus keyword is “glass vessel sink”, it will create a topical map for it, including the main keyword, subtopics, second-level topics, and related keywords within the map.
This will provide in-depth content ideas on “glass vessel sink” that you can use to plan & write landing pages, long-form content pieces, etc. on the product type.
By utilizing AI-powered competitor analysis tools for your WooCommerce store’s SEO, you can make your SEO strategy effective and also edge out your competitors in search rankings efficiently.
AI SEO tools can analyze your competitors' websites in bulk and identify the keywords they’re ranking for in no time. Just know the keywords driving traffic to their WooCommerce stores, and target the search terms that matter most for your SEO strategy.
Also, you can analyze your competitors’ website authority and backlink profile quality with a host of AI SEO tools. This will provide you with deep insights like high-quality link opportunities, link gaps, etc., letting you improve your WooCommerce site’s DA and search engine ranking.
Use SEMRush’s AI capabilities to perform competitor analysis for keyword discovery, backlink analysis, and keyword gap analysis for your WooCommerce site. Compare your site’s data with competitors’ to gain deep SEO insights.
The tool will track your competitors' top-ranking keywords & their performances over time, allowing you to target keywords appropriately. Here, I am doing competitor analysis for a WooCommerce bathroom fittings website, “Taps Empire”.
It will also identify your competitors’ website authority & most valuable backlinks, letting you strengthen your DA and backlink profile.
You can also discover keyword gaps in your WooCommerce site in comparison with your competitors and take steps to improve organically.
Generating valuable content
One of the toughest jobs for WooCommerce store owners is creating SEO-optimized content efficiently. Maintaining content quality, tone, and style consistently is also no less than a challenge.
AI writing tools can be your ally in handling these uphill tasks as they can not only speed up the content creation process but also create killer content.
GetGenie, for example, uses AI algorithms to automatically generate SEO-friendly WooCommerce product descriptions. The AI tool offers WooCommerce templates for both short & long product descriptions.
If you sell CleanSpa hand-held bidets in your WooCommerce store, just enter their key details and keywords on GetGenie’s WooCommerce long or short product description template.
Once you click the “Write” button, it will generate a high-quality SEO-friendly description for the product.
Likewise, you can generate WooCommerce blog posts that are not only informative but also SEO-optimized with GetGenie’s “Blog Wizard” template.
Once you feed the main keyword, GetGenie will analyze trending topics & your target audience’s search intent, and create a fully optimized blog post.
Optimizing product titles faster
Product page titles contribute significantly to ranking corresponding pages higher on search engine result pages.
AI tools can analyze search trends, competition, and user intent to automatically suggest the best keywords, key details, etc., for your product titles. This ensures your content is optimized for maximum visibility.
ChatGPT is the best AI platform you can avail for a quicker optimization of your WooCommerce store’s product page titles. All you have to do is provide a well-structured prompt for your product page.
If your product page entails a bathroom faucet, you can write the following prompt to get an optimized title in return-
Write a product title for the “Colinet Chrome” two-handle bathroom faucet, including the primary keyword.
ChatGPT will take the prompt, analyze data, and return a well-optimized title for your WooCommerce straightaway.
Enhancing image SEO with AI-generated alt text
When AI generates alt text for your WooCommerce store’s images, it ensures that the text includes relevant keywords. This makes your images more likely to appear in search results for those terms.
To improve your images’ ranking in more niche searches, it also includes long-tail keywords in the alt text.
Not just keywords, it generates clear and informative alt text as well, ensuring accessibility for users with visual disability.
AI also focuses on the most relevant and detailed descriptions, helping search engines index and categorize your images accurately.
You can use the AI Alt Text Generator to automatically generate alt text based on image content and context. It will also make sure your alt text is SEO-friendly.
Improving WooCommerce site speed
A faster website translates to a better user experience, which is directly tied to higher conversion rates. AI tools can optimize your WooCommerce store’s code, images, and backend processes, leading to a faster-loading site that not only pleases your customers but also boosts your SEO efforts.
Also, AI tools can optimize various website elements, like image compression, lazy loading, and caching, to ensure that customers don’t experience slow load times.
With the rising number of WooCommerce consumers using mobile devices for shopping, the mobile responsiveness of your site becomes paramount.
And the good thing is that AI tools can automatically adjust images, scripts, and other elements to ensure that your WooCommerce store loads quickly on mobile devices, offering an excellent shopping experience for mobile users.
NitroPack is an all-in-one website optimization platform that uses AI-driven techniques to improve site speed. It handles caching, image optimization, lazy loading, minification of CSS/JavaScript, and more.
The platform’s AI algorithms will continuously monitor your WooCommerce site’s performance and make real-time adjustments to ensure optimal speed.
Automating internal linking with AI
For WooCommerce stores, internal linking isn't just an SEO tactic; it’s also a sales accelerator. AI-powered automation will ensure your WooCommerce product pages, blog pages, and category pages are interconnected. This will boost brand visibility, guide shoppers, and enhance user experience without hours of manual work.
AI can intelligently link your WooCommerce blog posts to crucial product & category pages, helping move visitors closer to conversions.
Many of your product pages may sit several layers deep and risk being ignored by search engines. AI will identify them and ensure they’re linked from higher-authority pages to boost indexing and visibility.
Additionally, AI can read the context of your WooCommerce blog content and naturally suggest internal links to matching products. This approach will drive relevant traffic directly to product pages without forced placements.
AutoLinking is an excellent example of an AI-based automated internal linking tool. It will explore your WooCommerce website, perform semantic analysis of pages, and automatically add internal links targeting anchor texts or rewriting relevant text.
For your WooCommerce bathroom fixture store, let’s say, you have written an informative blog post titled “How to Choose a Bathroom Faucet”.
AutoLinking will scan the post and your entire product catalog to find the best internal linking opportunities.
If you mention terms like single-handle bathroom faucets, two-handle bathroom faucets, wall-mounted bathroom faucets, etc., the internal linker will automatically link them to your respective product pages.
Tracking and improving existing pages’ SEO performance
Content creation & optimization play a major part in your WooCommerce business’s SEO success, no doubt.
But success will never peak unless you track how your existing WooCommerce shop pages, product pages, blog pages, etc., are performing organically over time.
With GetGenie’s “SEO insights”, you can track your WooCommerce pages’ organic performance and take the necessary steps. This will improve the underperforming pages in terms of keyword positions, clicks, impressions, and more.
You can discover your site’s new keywords, lost keywords, low hanging fruit keywords, etc., in a set time frame to easily understand what keywords you should prioritize.
Also, you can track competing pages, low-performing pages, country/device-wise performance, etc., periodically for improved SEO strategization.
The following screenshot shows a WooCommerce site’s new keywords tracked between Mar 07 - Apr 05, 2025:
The screenshot below shows the site’s underperforming pages in the same period:
Reap the perks of AI to enhance your WooCommerce SEO
AI isn’t just a nice-to-have. Rather, it can be a game-changer for your WooCommerce store’s SEO strategy.
To truly make the most of it, focus on using AI not just to identify any keyword, but those aligned with buying intent. Go beyond generic content and use AI to match your product messaging with what customers are actually searching for.
And guess what? GetGenie enables you to perform all these tasks smartly & efficiently based on its limitless AI capabilities.