How many websites use WooCommerce? Usage stats + Infographic 2021

February 15, 2021

I'm writing this post to give you the latest WooCommerce stats for 2021. It's not easy to find out how many websites use WooCommerce, as most usage stats are out of date. I've done the research to provide the very latest data on the number of websites using WooCommerce.

I've also provided stats on the WooCommerce market share compared to other e-commerce platforms and WordPress e-commerce plugins. The results are fascinating!

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WooCommerce stats infographic

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How many websites use WooCommerce in 2021?

The answer is at least 5+ million stores, as this is the number of active installs of the free WooCommerce plugin.

This is, however, not totally accurate. This is the highest figure the WordPress plugin repository lists for "active installs", as the precise number was removed in April 2017.

After an update to the WooCommmerce plugin is released, there are approximately 400,000 downloads of the plugin through automatic updates. This gives us a clue as to the number of actively managed stores. The total number is likely to be higher.

We can get some more clues as to the accurate WooCommerce stats. The homepage publishes the exact number of WooCommerce downloads. I'm not sure how often this stat is updated and it may include plugin updates as well as new installs. The current figure is 82,477,514. Check back regularly to get the latest figure for the number of WooCommerce downloads in 2021.

BuiltWith reports that in January 2021, a total of 3,876,748 websites use WooCommerce, or 68,000 of the world's top million websites. That's 0.2% of all websites, or 6.8% of the top million websites. A sizeable proportion but not huge.

3,876,748 websites use WooCommerce, or 68,000 of the world's top million websites. That's 0.2% of all websites, or 6.8% of the top million!
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While the number of websites using WooCommerce is interesting, I find it more interesting to look at the % of e-commerce websites that use WooCommerce. The percentage is where WooCommerce really starts to stand out in the stats. We have found this each year since we started publishing this post, including 2017, 2018, 2019 and now 2021.

What percentage of online stores use WooCommerce in 2021?

Looking at data on Built With, we see that the current 2021 market share for WooCommerce is 29% of the top 1 million sites using e-commerce technologies:

26% of all online stores use WooCommerce.
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For comparison, the WooCommerce market share was 26% in 2020.

As you can see, WooCommerce leads as the most popular choice among the top million e-commerce sites, ahead of both Magento and Shopify. This is especially good because the world's top websites are more likely to have bigger budgets and bespoke or enterprise solutions, whereas WordPress and WooCommerce are most popular with smaller sites. (Yeah, I know that lots of big names use WordPress and WooCommerce these days. But you know what I mean.)

I find it really interesting to compare WooCommerce usage stats with other e-commerce platforms. This makes the figures more real and helps us to understand WooCommerce's true market share in 2020 and going into 2021. I'm always surprised to see just how far ahead WooCommerce is compared to other e-commerce platforms. Shopify is also growing steadily, but WooCommerce remains the market leader.

Where are the other WordPress e-commerce plugins?

You'll notice that no other WordPress plugins appear in the list at all. These are obviously covered by the big 'Other' category, but no other WordPress plugin makes the top 10 e-commerce platforms. It may feel as if plugins such as WP eCommerce and Easy Digital Downloads are very popular, but they're not even in the top 20.

How many WooCommerce themes are there?

It's impossible to know how many dedicated WordPress themes are available which include support and styling for WooCommerce. This is because many WooCommerce-ready themes are sold on independent websites and smaller marketplaces. Here are some WooCommerce stats for the bigger theme providers, as of January 2021:

This brings us to over 2,322 just from 2 big players. The total number will be much higher when you include other theme marketplaces and independent theme companies.

Clearly, there's clearly no shortage of choice in choosing a WooCommerce theme for a website design! Our friends at ThemeIsle have some good WooCommerce themes if you are looking, or here are some free themes.

There are over 2,322 WordPress themes available worldwide - take your pick!
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And how many WooCommerce plugins are there?

As with themes, it's impossible to provide an exact number of how many WooCommerce plugins there are. Here's what I discovered:

The real total for this stat will be much higher as a huge number of websites sell e-commerce plugins independently or via smaller marketplaces. For example, we sell our own WooCommerce add-ons via our own website, so popular plugins such as WooCommerce Product Table aren't even included in this figure.

How many new websites are installing WooCommerce?

It's easy to get the latest figures on the number of websites that are newly installing WooCommerce if you know where to look. An up to date figure for this WooCommerce stat is available at all times on the WooCommerce page in the WordPress plugin directory.

At the time of writing (January 2021), WooCommerce has been installed 310,026 times in the last week. That's pretty incredible and shows how quickly WooCommerce is growing.

What is the future of WooCommerce beyond 2021?

I don't think I'm alone in predicting that WooCommerce will continue gaining market share in the future. It has already reached a tipping point. With such a huge ecosystem of WooCommerce experts, themes, plugins, and hosting to choose from, choosing WooCommerce provides an immediate advantage for any e-commerce website compared to other platforms.

If you haven't started making money with WooCommerce yet, there are plenty of excellent WooCommerce tutorials on how to get started with WooCommerce in 2021, such as these ones from Moosend and 000webhost.

WooCommerce is now owned by Automattic, the company behind This puts lots of exciting new developments in the pipeline such as the likelihood that WooCommerce will become available on This will bring it to a whole new market, increasing market share even further in 2021 and beyond.

With all this in mind, I'm pretty sure that WooCommerce isn't going anywhere - or at least not for many years.


  1. Juan A.
    August 12, 2021 Reply

    Great article. One question: Is it efficient to run a large or huge e-commerce site using woocommerce? Let's say a site with more than 10,000 products even with a good hosting plan (siteground)

    • Edge
      August 12, 2021 Reply

      Hello, Juan. Thanks for your comment! I agree and am glad you mention a good (dedicated) hosting plan (with high PHP and WP limits and allocated resources) is the foundation of any good/fast site. As for WooCommerce, I'm sure it has measures in place to be able to accommodate a very large number of products (which of course won't all be loaded on page load!). For the best advice about this, I suggest you contact WooCommerce Support. Cheers.

  2. Mark Entwistle
    March 26, 2021 Reply

    Many thanks for the interesting, high-level data. Do you happen to also have country-specific data on where the ca. 4 million WooCommerce stores are up-and-running?

    • Edge
      March 28, 2021 Reply

      Hi, Mark. Thanks for asking. I believe our source BuiltWith has the country-specific data on the now over 4.4 million live websites reported to be using WooCommerce. I hope the info at these links have the data you're looking for. Cheers.

      • Mark Entwistle
        April 3, 2021 Reply

        Unfortunately, those links do not provide the country-specific data that tallies up to 4.4 million. Do you have any other suggestions? Many thanks.

  3. Anthony Ferrara
    March 11, 2021 Reply

    Wow! Impressive work on various statistics about WooCommerce. Got a ton of valuable info that helped me to understand current growth situation of WooCommerce and future prediction about it. Thanks for this awesome content.

    • Edge
      March 11, 2021 Reply

      Hi, Anthony. Thanks for letting us know. I'm glad you find the updated info/stats about WooCommerce helpful.

      Let me know if you might have any questions about our awesome plugins for WordPress and Wo​oCommerce.

  4. Rafael Aguilar
    March 3, 2021 Reply

    Great article about how WooCommerce will continue to be growing.

    • Nikki
      March 3, 2021 Reply

      Hi, Rafael! Thanks for your lovely comment. Have a great day and keep safe!

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