In need of a WooCommerce product display plugin? You're in the right place! In this post, I'm going to introduce you to the best such plugin in the market, plus show you how to use it, step by step.

Here's what you can expect from the plugin in action:

table filter

But first:

Why do you need a WooCommerce product display plugin anyway?

WooCommerce is a great tool, it truly is. But like with most products, there are some chinks in its armor.

For instance, one area where WooCommerce falls a bit short are the available options when it comes to displaying your product catalog in full. Well, when I say "options" ... there actually aren't any.

What you do get is just one default view that you can customize only slightly via WordPress Customizer. Doing more in-depth modifications is basically a nightmare if you don't have any coding or WordPress/HTML knowledge.

This is that default view:WooCommerce default grid

In itself, it's a nice presentation for a standard retail store where each product should get a small portion of the spotlight. But it's not optimal for all business scenarios imaginable.

This is where the WooCommerce Product Table plugin comes into the picture.

What WooCommerce Product Table does better than default WooCommerce

Simply speaking, WooCommerce Product Table allows you to display products inside a searchable and sortable table view. Like this:

WooCommerce Product Display plugin

A couple of important notes about this WooCommerce product display plugin:

  • The plugin gives you an additional way of displaying your product catalog - it doesn't replace the default one. You can still use the old catalog view on your website as well.
  • The plugin doesn't alter the individual (single) product pages. However, you can add product tables to the single product pages if you wish to. Read here for more info.
  • You can put a product table on any post or page, and you can use multiple such tables.
  • It comes with a search field (which works as you type) and a filtering mechanism. You can also sort by any column.
  • It inherits the styling from your current theme, matching the rest of the website.
  • It's fully responsive and mobile-friendly.
  • It works on multilingual WordPress sites.
  • You can include/exclude certain products or product categories.

See the full feature list here.

Being able to display your product catalog this way opens up a handful of interesting possibilities:

When to use this alternative WooCommerce product display plugin

First off, the more products you have in your store, the more you'll enjoy WooCommerce Product Table.

Additionally, the plugin helps you handle all the product variations that you might have in your store.

For instance, you can display those variations as individual rows in the table. Tables are much better at showcasing similar products since they're much easier to scan through than a grid view. Not to mention that the buyer can filter through the variations with a couple of clicks (see the animated GIF above).

Here are some interesting ways in which the WooCommerce product display plugin can be used:

Use case #1: A wholesale catalog

Wholesale customers usually expect different things than retail customers. Most importantly, they don't want to be forced to have to scroll through pages upon pages of product listings. They also probably already know what they want to get, and how much of it. And finally, they want to get as quickly through the process as possible.

A product table works great for that. Everything is in one place, and the customer can buy multiple items at once.

We have a separate guide on how to build a WooCommerce wholesale store.

Use case #2: Use it to market to returning customers

A WooCommerce product display plugin is great when your customers are already familiar with your products and just want to get their hands on them as soon as possible.

This can happen when you're marketing to returning customers through an email campaign or social media ads.

With a customizable product table, you can pick the exact product category to display, put it on a certain page on your site, and then send people directly to that page.

Use case #3: Use it when products come back in stock

If you have certain products in your offer that often go out of stock (due to popularity), you can put all those products in a separate category and then display that category on a separate page inside a product table.

Since the products are already popular, your customers will probably not need any additional convincing why they should get them.

As an added bonus, the WooCommerce product display plugin lets you show stock as a separate column, which should help the cause as well.

in stock

Use case #4: Use it to sell supplies

Office supplies, workshop supplies, construction supplies, etc. If you're in a business like that, displaying all your products as a table can be much more efficient than using a grid display.

Let's face it, no one under the sun is particularly interested in looking at an individual sales/product page for some sticky notes or a pair of scissors.

The table display also makes things easier when buying multiple products - which usually does happen when we're talking supplies.

Use case #5: A configurator

Build Your Own Product Website WooCommerce

A table-based WooCommerce product display plugin can be an interesting alternative when selling anything that's made up of a number of individual elements that the customer can adjust/select.

We're basically turning that product table into a functional product configurator.

Think things like custom PC computer builds, or handmade furniture, or "make your pizza."

A pizzeria, for example, could use a separate webpage for online orders. On it, they can put a product table that lists pizza toppings (like pepperoni, tomato, olives, chicken, etc.). This lets the customer get their ideal tailor-made pizza.

Interested in building a configurator? Here's our step by step guide.

How to use WooCommerce Product Table

This WooCommerce product display plugin works much like any other WordPress plugin. Here's how to get started:

1. Get and install WooCommerce Product Table

Click this to get the plugin:

You will be able to download the plugin from your order confirmation page.

  • Save the ZIP file with the plugin to your desktop.
  • Take note of your license key.

Log in to your WordPress dashboard, go to Plugins → Add New, and click the Upload Plugin button that's at the top of the page.

Select the ZIP file of the plugin from your desktop, and click on Install Now. Then click on Activate to finalize the process.

2. Configure WooCommerce Product Table

To configure the plugin, go to WooCommerce → Settings → Products → Product tables:

WooCommerce product display plugins

The first thing you need to do is enter the license key in the very first field (see above).

Click on Save changes to enable the plugin fully.

At this stage, you can begin configuring how exactly this WooCommerce product display plugin is going to go about displaying your products.

Most of the options on the page are pretty self-explanatory, plus you can click on the Read more links next to each one.

Visit the complete list of plugin options here.

3. Add a product table to any post or page

This really couldn't be easier. The exact method depends on whether you're using the Classic Editor or Gutenberg:

  • Classic Editor - Click the 'Insert Product Table' toolbar button. This adds a [product_table] shortcode to the page.
    toolbar button
  • Gutenberg - Add the [product_table] shortcode to a 'Shortcode' block.
    WooCommerce Product Table Gutenberg Block

This shortcode is going to be turned into an actual table once you save/publish your post/page.

Best part, you can customize this shortcode by adding parameters to it. And there is a lot of those! Let me give you just a couple of examples:

  • Display only products from certain categories: [product_table category="courses,books"]
  • Limit the number of columns to just the product name and price: [product_table columns="name,price"]
  • Use a checkbox instead of an "add to cart" button - useful for product configurators: [product_table cart_button="checkbox"]

Here's a complete list of all the ways in which you can modify the main shortcode.

Important note. Modifying this shortcode is purely optional. If you don't do anything to it and just stick with the default version ([product_table]), the plugin will take all its settings from the main settings page (WooCommerce → Settings → Products → Product tables). Modifying the shortcode is a good idea if you want to add multiple tables to your site, each one different. But if what you need is a single table, you best get it configured in the settings. There's a lot of options there:

woocommerce product display table settings

Bonus tip: Add quick view to your WooCommerce product display

WooCommerce Product Table Quick View Magnifying GlassWooCommerce Product Table displays products in a tabular list. You can build on this by using it with its companion plugin, WooCommerce Quick View Pro. This lets you add quick view buttons and/or links to the list of products. Customers can click on them to view more information, the full product image gallery, and even choose variations and add to the cart from a quick view lightbox.

It's a big improvement if:

  • You want to display extra product information that doesn't fit within the table layout.
  • There are too many variations or options for each product to neatly fit into the product table.
  • You want to keep customers on the product list, instead of being taken to a separate page for each product. (This is a good way to increase the average value of each sale, as customers are likely to buy more products from you.)

Get Woo Quick View

Improve the display of your WooCommerce products

At the end of the day, WooCommerce Product Table presents a really interesting alternative to the default way in which WooCommerce handles the display of your product catalog. If you have enough products in your offer, you're very likely to enjoy it. Like these people do:

testimonials

Want to learn more about what this WooCommerce product display plugin can do? Check out our knowledge base.

WooCommerce conversion rate optimisation

All WooCommerce stores share a single aim: To increase conversions and get more sales. Whatever your wider business goals, that's what it all comes down to!

If you Google 'WooCommerce conversion rate optimization', you'll find lots of general advice on how to convert more visitors into paying customers. This usually focusses on improvements to the cart and checkout. These are important, but often forget that you need to convince customers to buy your products in the first place.

In this article, I'm going to do the opposite. I'll provide specific and actionable tips on how you can convince customers to add more products to their cart using a specific tool: product tables.

WooCommerce product tables are an excellent tool for increasing your sales. By adding well designed table layouts to your store, you can present products in user-friendly ways that make it easier for customers to buy from you.

What is a WooCommerce product table?

WooCommerce Table ViewA WooCommerce product tables lists products in a structured table layout. This will consist of rows and columns, with each product as a separate row in the table.

The WooCommerce Product Table plugin is the easiest way to create a table view for your store. It comes with dozens of options, and saves having to code complex table layouts from scratch.

Product tables sound simple, but they provide lots of opportunities to optimise your WooCommerce conversion rate. Read on to discover how to get more sales by listing products in a table layout.

WooCommerce Product Table Plugin

#1 - Display sales-winning product data in the table

Most store owners don't stop to consider what product data to include on the WooCommerce shop pages. Big mistake!

WooCommerce and your theme will display pre-defined information on the shop and category pages. This typically includes the product image, title, price, ratings and add to cart button. But what if this isn't the data that will convince your customers to buy?

WooCommerce Product Table lets you choose exactly what data to provide on product listing pages. Each piece of information is displayed as a column in the product table. The plugin supports all the standard product data such as SKU, name, short and full description, categories, tags, featured image, reviews, stock, size, and price. If this isn't enough, you can also show custom product data by creating custom fields and taxonomies.

WooCommerce product table separate variations per row

With so many possible columns, you have full control over the product information in the table. Think carefully about what data your customers need to see on each page. If your product tables have links to the single product page, the aim is to provide enough information to inspire customers to click through and learn more.

If your WooCommerce tables include add to cart buttons, they'll need to include enough data to decide to buy without clicking elsewhere.

Don't just add columns to your WooCommerce product tables because you can. Think carefully about all the available columns. Only use the ones that will actively convince customers to buy your products.

Examples - choosing the right product data for your store

  • A WooCommerce wholesale order form might use product tables to show as many products as possible per page. Wholesale customers already know what they want to order, so they don't need images or descriptions. The product table will therefore contain columns with factual data such as SKU or ID, name, attributes, and multi-select checkboxes.
  • A WooCommerce restaurant order system might use product tables with a small image of each dish, plus columns for name, short description, price, and add to cart buttons. It might also include custom fields and taxonomy to show extra information such as calorie count and meat-free labels.

Online restaurant order form

See the knowledge base for a list of all the product data you can show in the WooCommerce table layout.

#2 - Make it easier to buy with add to cart buttons & checkboxes

Amazingly, WooCommerce Product Table comes with 3 options for adding products to the cart. Well, there are 4 options really, as you'll see below:

  1. 'Add to cart' button for each product.
  2. Multi-select checkbox to add multiple products to the cart.
  3. Use the add to cart button and checkbox together, giving customers a choice.
  4. Perhaps you want customers to buy on the single product page instead of directly from the table. You can include a button linking to the single product page instead of (or as well as) having add to cart buttons.

How to choose an add to cart button type

First, you need to decide whether add to cart buttons will help or hurt your WooCommerce conversion rate optimization.

There's no one-size-fits-all answer to this question. It depends on the type of products you sell, and how much information your customers need to convince them to buy.

Some tips

  • Do you sell high value products, where customers spend a long time reading and researching before deciding to purchase? If so, it's often best not to include add to cart buttons in your product table at all. Instead, add a 'Details' button linking to the single product page. Or don't bother with buttons at all, as customers can click on the title to access the product details. Once customers click through to view more information, they can spend more time reading full details, reviews, and other data that will convince them to buy. They will only click the 'Add to cart' button after they have read all the information, so there's no point including them in the product table view.
  • Do you want to disable online ordering, with different calls to action? This article is about optimizing your WooCommerce conversion rate. However, conversions don't have to be online sales. You might sell your products offline, for example via phone or in person. If this is you, then you can create a product table without add to cart buttons. You can disable all the links in the table so that customers can't click through to the single product page at all. Instead, create a custom field with a different call to action - for example, a 'Call us now' button. Show this as a column in the product table, encouraging customers to do whatever action counts as a conversion for you.

And what about multiple purchases?

  • Do customers buy one product at a time? If customers are likely to order single products only, then the best option is a single add to cart button for each product in the table. For example, if you're selling hot tubs then customers will only ever buy one, so there's no need for multi-select boxes.
  • Do you want customers to buy several different products? Lots of WooCommerce stores want customers to buy as many products as possible. This applies to all sorts of store including clothing websites, online food ordering systems for restaurants, and shops selling low-value products such as stationery. If this is you, then you can vastly increase your income by taking steps to increase the average order value. It's more profitable to increase your average order value than to attract more low value customers - for example, because it reduces advertising and support costs. Multi-select checkboxes are a great way to do this. Customers can quickly tick all the products they want, and add them all to their basket in a single click. Nice!

Use quantity pickers to sell more products

If your product tables have add to cart buttons, then it might also be worth adding a quantity selector. This is always worth doing if you want customers to buy more than one of each product.

For example, if you're selling pens then having 'add to cart' buttons without a quantity picker will encourage customers to buy one pen at a time. This isn't what you want! In contrast, adding a quantity selector will unconsciously prompt customers to stock up and buy more. This is another great way to increase the average order value, which can hugely increase your revenue.

#3 - Should the product table link to the single product page?

We've already touched on this, but let's delve deeper into the question of whether to use the single product page. The great thing about WooCommerce Product Table is that you can choose whether or not to have a separate 'Details' page for each product.

By default, customers can click on any product in the WooCommerce table to access the product details page. If you like, you can also add buttons linking to the product pages.

This is ideal if customers will want to see more information about your products than you can include in the table. However, not all stores will benefit from using the single product page.

Some examples

  • WooCommerce quick order formsWooCommerce quick order form simplify the buying process by keeping everything on the product table page. There's no need for customers to click through to separate pages.
  • Read-only product catalogues provide information about each product, without an option to buy. The single product page includes Buy buttons, so you may want to remove access to these pages.
  • WooCommerce wholesale stores are for regular trade customers who already know what they want. They want to order quickly from the wholesale order form, without having to click elsewhere.

To stop customers accessing the product details page, you can disable these links in the product table. When they view the products in the table, the only action they can take is to buy!

#4 - Use quick view to give your conversions an added boost

WooCommerce Quick View Demo

As you can see from these top 13 tips, product tables are a fabulous way to convert more customers into paying customers.

In many ways, it boils down to using one-page shopping as an alternative to sending customers to a separate page for each product. This in turn speeds up the buying process and encourages customers to buy multiple products at once.

But what happens if your customers need more information than you can fit into the product table layout? Sure, you can add extra columns to show information in the table view. However, some types of product do need extra information. Or they may have too many variations to fit into one-page shopping. So how do you provide extra information without requiring extra page loads?

The answer is to add WooCommerce quick view to your product tables. 

WooCommerce Product Table Quick View Magnifying GlassThe Quick View Pro plugin adds quick view buttons or links to WooCommerce Product Table. Customers use these to view the full product image gallery and read extra information such as the short description in a lightbox popup. They can even choose variations, quantities and add to the cart directly from the lightbox.

This is the perfect way to provide extra product details without taking customers away from the product table page. Customers remain on the list of products throughout the process, offering true one-page shopping with an extra boost.

#5 - Use variations & add-ons to optimize your WooCommerce conversion rate

Do you sell product options or variations? WooCommerce Product Table fully supports variable products, and add-ons creating using the WooCommerce Product Options plugin.

There are 3 user-friendly ways for customers to choose a variation before adding a product to the cart. If you're using the add-ons plugin then you can also add various combinations of check boxes, text input fields, radio buttons and more. To increase your WooCommerce conversion rates, present options in a way that will make customers more likely to buy:

Think about which option will maximise your WooCommerce conversion rate optimization. Again, different types of store will benefit from presenting variations and add-ons in different ways.

For example:

  1. Show variations as dropdown lists if you have lots of products. The dropdowns let you save space by listing as many products as possible per page.
  2. List variations on separate rows if you have a small number of products and want to draw more attention to each variation. For instance, you might sell a single product but offer it in several variations. The best way to sell this product using a table view is to list each variation as a separate row in the table.
  3. Use add-on fields if the logic of variations doesn't meet your needs - for example, if you want customers to be able to select multiple options.

#6 - Use image sizes that will sell your products

The great thing about WooCommerce product tables is that you have full control over the images. Most WooCommerce themes display product images in a standard size. This may not present your products in a way that will show them off and maximise conversions.

When creating product tables, think about what image size will sell your products most effectively.

How to get your product images right

Visual product table

  • Do you need product images at all? Lots of WooCommerce websites upload an image for each product, just because the theme expects them to. This leads to some strange results, such as huge images to promote non-visual products such as e-books. Think about whether images will attract customers to your products, or whether they'd prefer a text-based layout with more products per page.
  • How big should the images be? Again, most WooCommerce stores use big images because the theme automatically sizes them. Images take up a lot of space and reduce the number of products that will fit on each page. Only use big images if they actively help to sell your product. Many types of product will benefit from an image, but a small thumbnail is enough. For example, a WooCommerce website selling spare automobile parts need product images to reassure customers that it's the right part. However, customers aren't buying based on what the part actually looks like, so it's best to keep the images small.
  • What about the image proportions? The most popular WooCommerce themes require square images. This may not be ideal, for example if you're selling a tall and thin product such as clothes.

By listing products in a WooCommerce table layout, you can choose whether or not to include an image column. If you add featured images, you have full control over the image size and dimensions. This is an opportunity to improve WooCommerce conversion rates by making your images more appropriate and ensuring they will actively sell your products.

Experiment with the image size option to get the perfect balance to sell your products. Try to achieve a balance between creating images that will make customers want to buy, and fitting the optimal number of products onto each page.

#7 - Use social proof to convince customers to buy

WooCommerce Product Table
Research shows that almost 70% of customers read reviews before making a purchase, and having customer reviews on your website can increase conversions by nearly 75%.

This highlights the power of social proof as a tool for WooCommerce conversion rate optimization.

There are several easy ways to include social proof in your WooCommerce product tables. Think about the best way to use them to sell your products:

  • Product reviews Include a 'Reviews' column in the product table. This is built into the table plugin and shows each product's average star rating. Customers can click to read full reviews on the single product page.
  • Product audio & video reviews Word of mouth is the best sales tool. Leverage this by adding audio or video testimonials from happy customers, with embedded players in the product table. People can click the 'Play' button to watch or listen to customers talking about why they should buy each product. What better way to convince them to buy?

#8 - Find creative ways to bring your products to life

WooCommerce photography client photo prints page

With WooCommerce Product Table, you can think of exciting new ways to bring your products to life. This can have a big impact on your conversion rate.

You can be really inventive here, as the WooCommerce table plugin supports shortcodes from your theme and other plugins. This means that you can add content provided by other shortcodes and display them in the product table.

For example, you might have promotional videos or 360 degree tours to promote your products. You can embed them directly in the product table. Customers can see the product in action without having to click elsewhere.

#9 - Make your products easy to find

So far, we've looked at some conversion-winning ways to display products with WooCommerce Product Table. That's all well and good, but your sales will only increase if it's quick and easy for customers to find the products they want in the table.

If customers have to scroll through lots of products to find what they're looking for, they'll quickly give up and look elsewhere. This increases your bounce rates and reduces conversions.

To get the most benefit from your product tables, you need to design them in a way that makes it super-easy for customers to find products. If you only have a few products, this isn't really an issue. But if you have a large product catalog, then it becomes incredibly important.

How many product tables do you need?

First, decide how many product tables you need. You can list your entire inventory in a single product table. Or, you can create multiple tables, each containing different products.

There are several ways to use multiple product tables on your WooCommerce site:

  • WooCommerce restaurant order form pluginMultiple product tables on a single page One option is to divide up a single page with multiple product tables. For example, a WooCommerce restaurant might create a single page for ordering their foods online. They would structure the page with a heading for each section of their menu (Starters, Main Courses, etc.), followed by a product table listing foods from that category. Alternatively, they can create a tabbed layout or accordion with a product table in each section. Customers can select their foods and place an order from this one-page order form.
  • Product tables on separate pages Alternatively, you can add product tables to different pages across your site. The tables might replace your standard WooCommerce product category page layout. Customers can navigate between pages via the navigation menu, sidebar links and other internal links.

How will customers search, sort and filter the WooCommerce table?

WooCommerce Product Table comes with lots of ways to help customers find products in the table. To optimize your WooCommerce conversion rate, don't just activate them all! Think about the number of products in the table and how customers will use it. Armed with this knowledge, you can add search and filter options that will be most useful to your customers.

First, think about whether you need to make it easier to find products. If you only have a few products, then there's no need to clutter up the table with a search box or filters. Instead, keep it minimal - this draws more attention to your products.

If you have lots of products, then you can definitely improve your WooCommerce conversion rate by adding extra search and filter options.

Search & filter options

  • Sort columns Customers can click on any column to sort the table by that column. The sort arrows appear automatically and make it easier for your customers. You can also change the default sort order for when the WooCommerce table first loads.
  • Keyword search box By default, a search box appears above the table. There are options to hide or reposition this. Keep it if customers might want to search for a product by typing a particular keyword. For example, this can be a life-safer if customers already know the name, ID or SKU of the product they're looking for.
  • Filter dropdowns You can show filter dropdowns above the table to let customers filter by category, tag, attributes, variations, etc.
  • WooCommerce filter widgets The product table plugin comes with its own version of the built-in WooCommerce filter widgets. These let you filter the table by selecting a product attribute, price, or rating in the sidebar.

Add even better filters with WooCommerce Product Filters

As you can see, WooCommerce Product Table comes with lots of options for adding filter dropdowns and widgets. For even more flexibility, you can use it with its sister plugin - WooCommerce Product Filters.

This comes with a huge range of filter styles and the ability to filter by any type of product data.

WooCommerce Product Table with Filters
Using WooCommerce Product Table with the Product Filters plugin

#10 - Let customers sample products before deciding whether to commit

Lots of products - e.g. curtains, make-up or paint colors - are difficult to sell online. Customers simply can't tell whether the product is suitable based on pictures on a screen. That's when you need WooCommerce Product Sample to improve your conversion rate.

When you use WooCommerce Product Table with product samples, it works like this:

  1. The customer views the products in the product table. Each product or variation has an 'Order Sample' button as well as the usual 'Buy' button.
  2. If the customer wants to compare sample items in their own home, then they simply order a sample of each product.
  3. The WooCommerce Product Sample plugin sends them a friendly email a few days later to ask which was their favorite and remind them to order the full product.

Product samples give customers 100% certainty that they're ordering the right thing, removing the risk factor - and therefore improving your WooCommerce conversion rate. You can choose whether or not to charge for samples or delivery, so it's a great opportunity to boost conversions at no cost to you. The product table is particularly useful for ordering samples because customers can see all the options on one page.

#11 - Let customers complete their order without leaving the page

WooCommerce one page checkout popup
WooCommerce Product Table with Fast Cart popup checkout

As we have seen, WooCommerce Product Table makes it super-fast to find and add products. After that, customers complete their order using the standard WooCommerce cart and checkout pages.

To supercharge the customer journey even more, you can replace the multi-page checkout process with an on-page cart popup. WooCommerce Fast Cart lets customers view their cart, pay and complete their order from within the popup cart. This all happens directly on the product table page, so there's zero chance that your customers will get bored and give up. That can give a nice boost to your WooCommerce conversion rate.

#12 - Increase the WooCommerce conversion rate for mobile users

WooCommerce Product Gallery Responsive PluginWooCommerce Product Table is responsive and mobile-friendly straight out of the box. Resize your browser to see the table resize before your eyes.

Even so, you can take further steps to increase your WooCommerce conversion rate for mobile users. This is definitely worth doing, as most stores have higher bounce rates for mobile users. It's more of a challenge to create a good buying experience on mobiles compared to larger screens.

How to perfect your product tables on mobiles

By default, the WooCommerce table plugin will automatically prioritise which columns are visible on mobiles. If you have too many columns to fit onto smaller screen sizes, then some columns will be hidden. Customers can click a small cross icon to view the hidden columns.

This may or may not be the best way to maximise your mobile conversion rates. WooCommerce Product Table has several responsive options to control how the table works on mobiles. This includes:

  • Priorities Choose which columns are visible and which are hidden on mobiles. Use this option to make sure the most important columns are always visible, such as the product name and add to cart buttons.
  • Responsive Display Choose what happens when not all the data in the table will fit on the screen. Instead of hiding columns behind the cross icon, you can show it all by default, or let it appear in a modal window.

By perfecting your store's user-experience on mobiles, you can optimize your WooCommerce conversion rates for mobile users and get more sales.

#13 - Measure the impact of your WooCommerce conversion rate optimization

If you're making improvements designed to increase conversion rates, it's important to make sure they actually work! Conversion tracking lets you monitor your conversions in an evidence-based way. Make each improvement one at a time, and track the impact on your WooCommerce conversion rate. Use this information to do more of what works best, and less of what doesn't.

Google Analytics is the best tool to track conversions in WooCommerce. You can easily set it up using a free WordPress plugin such as WooCommerce Conversion Tracking. Once it's in place, check your Google Analytics regularly. Dive into the data and learn about where your best referrals come from, who your best customers are, and much more.

You'll also want to discover how the product tables are affecting your WooCommerce conversion rate. By default, Google Analytics doesn't record data about changes you make to your website. However, you can use a little-known option to record the improvements you make, and view them alongside the conversion rate tracking data.

How to record website edits in Google Analytics

  1. Go to any screen in Google Analytics that has an Overview chart (similar to the line graph shown below).
  2. Click on the tiny up arrow underneath the chart.
  3. Click 'Create new annotation'.
  4. Select the date when you made each change to your website (e.g. adding product tables), and add some text describing the change.
WooCommerce conversion rate tracking

Remember to create an annotation every time you do something that might affect your conversion rate optimization. The date of each animation will appear as a dot on the chart. When you're viewing your WooCommerce conversion rate data, if there are any major changes in the graph then you can easily see which change/annotation they were caused by.

For example, adding product tables should increase your WooCommerce conversion rate. If you see a sudden spike in the conversion rate tracking chart, you can easily see if it happened after you added the product tables.

It's time to optimize your WooCommerce conversion rate!

Conversion rate optimization is a cost-effective way to invest in improving the success of your store. With a bit of time and the cost of a plugin, you can see an immediate increase in your sales which will continue well into the future.

The amazing thing about improving the conversion rate is that you can increase your WooCommerce store's revenue without spending any extra on marketing or customer acquisition. If you're already getting a decent amount of traffic, then conversion rate optimization increases your sales for very little effort.

As you've seen, WooCommerce product tables provide lots of opportunities to increase conversions. Of course, you'll see the greatest success if you combine WooCommerce conversion rate optimization with other ways to increase revenue.

How to get even more conversions

To start increasing your WooCommerce store revenue, get WooCommerce Product Table today and follow the tips in this article. Combine it with excellent products at the right prices, and enjoy healthy sales well into the future.

WooCommerce tips for more sales

This article has been kindly written for us by Jamil, SEO specialist from CloudWays.

According to a recent report by eMarketer, global retail e-commerce sales are expected to reach $4 trillion by 2020. These trillions explain how online shopping is ready to take over the traditional retail stores.

There are a number of e-commerce platforms and WooCommerce tops this race with a market share of over 40%. Part of the reason lies in the simple fact that WooCommerce is so customisable, ideal for small to large online businesses and startups. As I write this, WooCommerce has been downloaded 45K to 50K times per day, and has more than a million active users.

It seems that the internet is flooded with tricks for boosting your WooCommerce store. Here is my selection of WooCommerce tips to help you stay on top of the fierce online shopping game.

WooCommerce

Use an eye-catching WooCommerce theme

The first impression is often the last impression and the first thing that a visitor sees on your online store is the theme and the layout. Based on the theme, the visitor makes a snap decision about whether to continue with the purchase or close the tab!

Web visitors expect an eye-catching store with a very intuitive UI/UX. My advice is that the design should be visually appealing yet simple, so that the widest range of users can interact with the store without thinking twice.

For WooCommerce store owners, themes fall into three options: Free, Paid and Custom. Pick the option that suits your pocket but keep one thing in mind; the theme should be attractive enough to make sure that the visitor enters the sales funnel! If you're looking for an affordable WooCommerce option with a choice of good themes, check out Barn2 Media's MySimpleSite and MySimpleStore services.

Affordable web design UK

A friendly user-experience

WooCommerce Table ViewAccording to many experts, a friendly experience is the key to more sales and popularity of the store. Visitors should feel at ease while shopping at your store. Navigation plays a huge role in providing a precise and relaxed environment for your visitors.

Visitors always need to know three important pages: the one they were on, the one they are on and the one that they will go to after clicking a particular link on your store. This can be achieved via breadcrumb links and intuitive navigation menus.

An important plugin to use for your store is WooCommerce Product Table. This plugin presents your product descriptions in separate boxes on the store, along with other information such as product name, price, reviews, attributes, variations and even add to cart buttons. This really helps the shoppers get instant information about the products so they can make quicker buying decisions.

Discover 10 ways to use product tables to optimise your WooCommerce conversion rate.

A fuelled-up web store

Any e-commerce business depends upon reliability and speed. Most customers will not wait around for slow loading online stores. Thus it is vital that you continuously monitor the load time of the store to ensure a high speed website.

Picking the right WooCommerce hosting is the best way of ensuring the speed of the store. When shopping for a host for your store, you should look for reliable and persistent performance and availability of (free and paid) plugins and themes that help in making your web store blazing fast.

P.S. You should always keep an eye on plugins and themes that could slow down your web store.

Security above all

Security is the ultimate requirement for any web store. An insecure web store simply means no sales.

Online stores are a goldmine of customer information including personal information and credit card numbers. Even the rumour of a breach could permanently destroy the reputation of an online store!

You have to make sure that your WooCommerce store is secured with an SSL certificate. Other ways to secure your store include setting up a complex password for the site’s administrator account, updating the WooCommerce store to the latest version and regular backups of the store.

Engaging and clear product descriptions

Visitors can be converted into customers through clear and engaging product descriptions. The product description is a selling pitch, so it should be unique and attractive.

Another important thing to remember is that you should never mislead your visitors about a product. This is because they will not visit your store again after a bad experience. In fact, this could often result in a vicious social media campaign.

To avoid this situation, your product descriptions should perfectly reflect the products. Research the popular trends and check out your competitors' product descriptions for inspiration. Remember that SEO-based descriptions help in getting your product rank higher in Google.

Impressive product images

The right picture gives customers the right vibe about a product.

Customers do not buy products after reading the engaging product descriptions. Rather, they look at the images to check out the quality of the products. Therefore, your product images should be of top quality and should attempt to capture all details of the product.

Your images should show different aspects of your product. The good thing about WooCommerce is that it supports 360-degree images which offers a very detailed visual description of the product.

Create product videos

Today, the Internet is all about videos. Product videos are the latest trend in the e-commerce industry.

Potential customers always check out product videos because a one-minute video can provide the information that hundreds of pictures simply can’t.

The good thing about product videos is that you can produce a video once and then promote it on several platforms such as Youtube, Snapchat, and WhatsApp.

Focus on store SEO

Optimising your WooCommerce store for search engines is one of the most effective practices of generating more traffic and sales. Always make sure your online store integrates the latest trending keywords to get your pages and products listed on the very first page of Google.

Your store’s interlinking structure should be stable as Google looks for the authority of your store. A sitemap is an essential aspect of the SEO strategy for a WooCommerce store. Each page should be optimised individually. Similarly, using keywords in product descriptions is good.

However, remember that excess of everything is bad. Google penalises web stores filled with keywords.

Live chat

The customer is the king, and customer support is the key to success for any web store. You should provide your customers prompt pre- and after sales services and work toward resolving their queries promptly. If your customers feel valued, they are more likely to return for more shopping and recommend you to others.

Live Chat is a premium WooCommerce plugin that helps in improving customer experience. It saves customers' time because they can contact your store immediately without much waiting. There are also several other plugins that integrate live chat capability straight into your WooCommerce store to make your web store more reachable.

Sell to existing customers!

It's all well and good trying to attract new customers. But it's well documented that your efforts will get the best value for money by focussing on getting repeat business from existing customers. Users Insights have written a good article about how to increase your WooCommerce sales from returning customers.

Refund policy and/or money-back guarantee

This tip relates to all e-commerce stores in general, as well as WooCommerce shops. A well-defined refund policy means that customers at your store can feel easy about their purchases. If they do not like the product, they can easily return the product without any issues.

Similarly, if you feel confident enough, you could offer a money-back guarantee at your store. This is the ultimate offer you could make, but remember that you have follow through and be good for your words.

Customize your checkout page

As an online store owner, your goal is to deliver a seamless shopping experience to your customers. One way to achieve this is by creating a frictionless checkout process.

You can customize your WooCommerce checkout page to make it easier for your customers to make purchases. If shoppers have to click through multiple pages to buy products, they’ll likely end up abandoning their shopping cart in favor of another store.

Another feature to include is allowing your customers to easily add multiple products to their shopping cart. This makes it simpler for them to choose product variants without having to click through to the single product page.

A secure checkout is one of the most important factors in delivering a great shopping experience. You want to be able to let customers know that their contact and billing information is safe. One way to achieve this is by offering a secure (and popular) payment gateway at checkout.

Read more about customizing your check out page.

Final thoughts

WooCommerce is a wonderful platform for e-commerce stores. If you implement the above WooCommerce tips and tactics in your store, you can see a significant increase in revenues and customer base.

Consider every point of the marketing sales funnel. Each step of the journey should be designed to increase your store sales.

How about saving some money? Use the coupon code "BARN2MEDIA" to get free hosting credit of $10 for Cloudways, a managed cloud hosting platform. If you want your Woocommerce store to perform at optimum speed, you can try Cloudways.

About the author

Jamil is an SEO Specialist at Cloudways, a managed cloud hosting platform. A Digital Marketer, HubSpot Inbound Marketing Certified. Loves WordPress, cricket and sprinting.