Top tips: How to get sales from your discontinued product pages
Just because a product has been discontinued doesn't mean that it can't benefit your business!
When you use the WooCommerce Discontinued Products plugin, your inactive products remain in search engines so that they can continue driving people to your store. The customer may be disappointed to view a product that is no longer available, but you can turn the situation around by directing them to other parts of your store.
Check out our top tips on how to do just that.
While the Discontinued text field only supports plain text, you can use it to advise customers what to do if they are viewing a discontinued product. For example, you could display a helpful message such as: "We're sorry, this product has been discontinued. Please visit our store for similar products that we're sure you'll love even more."
Related products and cross-sells
WooCommerce itself provides an option to display related products on the single product page. We recommend manually selecting some suitable related products for each discontinued product in your store. This helps to point customers to relevant products which are still available:
- Go to the 'Edit Product' screen for a discontinued product.
- Scroll down to the 'Product Data' section and open the 'Linked Products' section.
- Select from suitable products in the 'Upsells' section. (You can ignore the Cross-sells section because these appear in the cart, and it's not possible to add discontinued products to the cart.)
Edit the short description
Finally, you can edit the short (or long) product description to provide a wider range of information. For example, you can:
- Promote your alternative products more prominently. This is a good idea if you have a specific product which has replaced the discontinued product, and want to drive customers there.
- Add a 'Visit Shop' button to the short description. This will take customers to your main shop page (or perhaps a category page) so that they can browse for other products they like.
- Add a coupon code to the short description to counter any disappointment and incentivize customers to continue browsing your store.
- Add an email capture form promising to notify them of similar products.
As you can see, there are lots of ways that you can use your discontinued product pages as an opportunity for sales. Read through the options and think about which ones will work best for the types of products that you are selling.